Hi, I’m
Amanda Jensen
Marketing Coordinator
Tracy,CA
Summary
Passionate marketing coordinator driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
6
years of professional experience
4
years of post-secondary education
Work History
A&J California Builders
Office Administrator/ Data Entry Analyst
08.2021 - 09.2022
Job overview
- Maintained office systems by developing and organizing procedures, designing systems and filing protocols, managing ordering material purchases
- Keep management informed by reviewing and analyzing situations and reports, and making recommendations
- Managed and prepared budgets; bookkeeping and payroll
- Created custom reports, dashboards and managed collection of data while ensuring the accuracy and validation of the data
- Perform ongoing data audits
- Assist management to identify and resolve production and/or development problems related to the use of the database
- Provide reports to, and answer questions from, upper management based on data analysis with spreadsheets, charts and presentations.
Morgan Territory Brewing
Tasting Room Manager
06.2016 - 04.2020
Job overview
- Oversee all daily operations of the tasting room and staffing including: scheduling for all staffing 1 month in advance, opening and closing procedures, creating and maintaining a pleasant tap room environment and filling a brand ambassador role
- Create content utilizing photoshop
- Manage all marketing tools and avenues, including social media, advertisements, design merchandise apparel, graphics and maintain web operations/ecommerce
- Collect, analyze, report KPIs and marketing trends to enhance online brand presence
- Design and maintain the brand website, social media and marketing material/merchandise, ensuring content is correct and up-to-date
- Analyze and track customer wants and opinions of the brand through social media and platforms like Hootsuite
- Coordinate, execute, market and ensure successful events on property to drive brewery growth
- Effectively publicize all events including: beer releases, private events, creative events, live music and vendors
- Direct graphic designers and vendors on the development of marketing materials/merchandise
- Utilize Excel to track and analyze inventory to coordinate with monthly budgeting while maintaining quality
- Ensure staff development, team building, and provide continuous beer education for all tasting room employees
- Prepare routine reports on tasting room and employee performance
- Conduct annual staff reviews to highlight successes and areas for improvements
- Handle customer related problems and issues in a respectful and tactful manner while being effective with a de-escalation of the situation
- Communicate with brewers to execute product design, pricing and product release
- Establish and document all taproom procedures (SOP)
- Enforce occupational health and safety standards
- Payroll entry, management and processing
- Create and present reports regarding tasting room investments and new merchandise to partners.
Education
CSU Stanislaus
BA from Business
01.2022 - Current
Las Positas College
AS from Psychology
01.2015 - 05.2017
Skills
Report Development
Report analysis
Database Management
Communications management
Media relations
Marketing
Trade shows and events
Branding
Analytics and SEO
References
Available upon request
Timeline
CSU Stanislaus
BA from Business
01.2022 - Current
Office Administrator/ Data Entry Analyst
A&J California Builders
08.2021 - 09.2022
Tasting Room Manager
Morgan Territory Brewing
06.2016 - 04.2020
Las Positas College
AS from Psychology
01.2015 - 05.2017