Amanda Mills Jones
Clinton,MS
Summary
Seasoned Communication leader with a strong history of success in leading teams, establishing industry support, and working with media professionals. Excellent understanding of market conditions paired with organized nature and good critical thinking skills. Leverages multi-channel approaches to market company products and services and surpass targets. Almost 20 years of a progressive career across both internal and external communications.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Communications Lead
Continental Tire
08.2022 - Current
- Analyze market data to inform strategic decisions.
- Evaluate program, sponsorship, and event effectiveness to determine return on investment.
- Responsible for overall communications strategy, developing, and overseeing all communication activities for the Clinton Plant.
- Build and maintain relationships with key stakeholders, community leaders, and citizens within the community.
- Draft speeches and presentations for company leaders and advise others on media talking points.
- Responsible for all external and internal communication.
- Coordinate advocacy relations meetings and prepare necessary materials in advance.
- Develop communications strategies to drive forward progress in public relations.
- Manage communication department budget.
- Oversee a team of communications and marketing professionals.
- Write engaging and successful press releases to control information and public opinion.
- Direct in-house employee strategies for successful internal and external communications.
- Review marketing materials and documents for brand accuracy and trending design.
- Cultivate a strong corporate image and identity with clear branding.
- Clinton Plant liaison for all media, governmental institutes, and all external requests.
- Manage Clinton Conti Store.
Co-Host
Mississippi Outdoors
02.2020 - Current
- Liaison and spokesperson for special groups, schools, and various extravaganzas.
- Research and develop new ideas for production.
- Coordinate scheduling and networking.
- Attend local events to increase fan base and provide publicity for show.
- Implemented stories and anecdotes into speeches to make information more entertaining.
Director of Communications and Tourism
City Of Clinton
11.2021 - 08.2022
- Maintained and strengthened relationships with members of the media in order to promote positive coverage.
- Developed and implement short- and long-term communications strategies.
- Created printed and digital marketing materials designed to drive campaigns.
- Managed media relations and campaigns to address public communications in crisis situations.
- Representative for the City of Clinton at multiple public forums and conferences.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Oversaw website copy and social media platforms. Report on all data to further growth on all platforms.
- Evaluated program effectiveness to determine return on investment.
- Analyzed market data to inform strategic decisions.
- Oversaw the Olde Towne Train Depot and Clinton Visitor Center.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Coordinated all campaigns and marketing collateral in line with branding and focused on target consumers.
Sr. Marketing Communication Specialist
St. Dominic Hospital
03.2017 - 11.2021
- Reviewed and edited all print material, web content, and social media content.
- Regulated social media, web, and media buys.
- Oversaw all Google Ads and keywords of website.
- Created and constructed graphic designs, social campaigns and scheduled out all social posts per week.
- Coordinated all graphic designs and photography needs for campaigns, projects, and advertisements.
- Oversaw all analytics and reporting for St. Dominic Hospital.
- Developed communication plans with measurable objectives.
- Assisted with special projects and events.
- Reviewed and edited all print material, website, and social media.
- Developed and implemented all external email marketing to drive patient volume.
- Editor of Yes Ma'am Magazine and The Trumpet.
- Served as the Public Relations contact and St. Dominic's Public Information Officer.
- Oversaw all reputation management platforms.
- Oversaw and manage all external communication.
- Worked within budget constraints as determined by executive staff.
- Assigned to the 2019 Mentee/Mentor program and assisted with projects to reduce LOS (length of stay).
- Established a monthly calendar for events, social activities, and email marketing.
- Managed budgets for media buys, marketing areas, and programs.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Managed Healthgrades - call center, CRM database, analysis, and reporting.
- Managed all social media accounts for St. Dominic Hospital, St. Dominic's Medical Associates, St. Dominic's Hands of Hope, Healthy Lives, St. Dominic's Family Medicine, The Club at St. Dominic's, D1, and St. Catherine's Village.
- Coordinated with agencies for all filming and editing of radio and tv spots.
- Chairman - Magnolia Meltdown
- Oversaw all brand strategies for SDMA.
Business Development Manager
Mississippi Wildlife Federation
01.2015 - 03.2017
- Managed recruitment and retention initiation programs for membership - 40% membership growth during my service.
- Supervised and managed Hunter's Harvest program - Recruited processors and charities, input information, oversaw all advertising and marketing, implemented this statewide and engaged public awareness.
- Managed and assisted corporate sponsors, large accounts and sponsorships.
- Managed all social media sites for MWF and the MS Wildlife Extravaganza.
- Developed television and radio commercials.
- Constructed and managed all external communications.
- Constructed press releases and administered distribution of press releases.
- Spokesperson for MWF - radio, television, groups and public meetings.
- Managed and administered Camo Coalition - Supervised website, Engaged public on legislation, Increased public involvement and Oversaw all advertisement.
- Regulated media buys, marketing campaigns and all advertising for MWF.
- Officer - Extravaganza Board and coordinated ad sales for two MWF publications.
- Contributor and Assistant Editor for Mississippi Wildlife magazine and MWF blog and website.
- Oversaw and assisted in managing Cutest Camo Kids, Katfishin' Kids, Outdoorama on the Rez and various youth hunts.
- Supervised Magnolia Records Program statewide.
- Responsible for all public relations communication.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
General Manager
OpenSeasons.com
05.2012 - 12.2014
- Managed and developed launch of Ecommerce and Daily Deal site.
- Lead and supervised a team of four to ensure productivity and ensure coordination while implementing and formulating policies, rules and regulations.
- Planned, directed and coordinated with employees each days task and duties to ensure coordination of activities of the division with other divisions within the company.
- Gave administrative leadership to all phases of company.
- Developed and implemented all E-Blast and daily newsletters.
- Coordinated direct and online marketing task.
- Recommended appointment/termination of personnel, as needed.
- Regulated all media buys, marketing campaigns and customer service while formulating and approving budget requests and expenditures.
- Managed all social media accounts.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Co-Host
Mississippi Outdoors TV
05.2006 - 12.2013
- Served as a liaison and spokesperson of the show for special groups, schools, and various extravaganzas.
- Researched and developed new ideas for the show, such as a new introduction, stand-ups, musical intro and sponsors.
- Coordinated scheduling and networking.
- Managed Mississippi Outdoors social media accounts.
Outreach Coordinator
Mississippi Wildlife, Fisheries And Parks
12.2006 - 05.2012
- Assisted in design and marketing strategies of www.mdwfp.com.
- Lead research and development of special programs, such as First Wildlife Certificates, Statewide Women In The Outdoors Weekend and YIP.
- Developed and administered www.kidsclub.mdwfp.com and www.mdwfp.com/tv.
- Lead special projects for MDWFP such as Kids Kamp, Fishing Rodeos, Mississippi Outdoors for Women, Kids Klub, Archery In The Schools and assisted with Youth Initiative Program (YIP).
- Contributed photos and articles for Mississippi Outdoors Magazine, along with creating Kids Korner.
- Managed MDWFP social media sites.
- Conducted community workshops to promote different programs and educate public on available services.
- Authored fresh and engaging press releases and prepared complete press kits.
- Oversaw and enhanced public relations and fundraising programs across entire region.
- Devised recruiting strategies and implemented through marketing campaigns, grassroots advertising initiatives and innovative presentations.
Advertising Account Executive
The Clarion-Ledger
08.2005 - 11.2006
- Maintained excellent customer relations and negotiated centralized purchasing agreements to develop growth of the account.
- Coordinated sales for advertising placement, documented and processed sales.
- Initiated cold calls and set up scheduled appointments with new and existing clients.
- Provided after-sales customer satisfaction.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
Education
Bachelor of Science - Communication
Mississippi College
Clinton, MS2005
High School Diploma -
Clinton High School
Clinton, MS2001
Certification
- Certified Yellow Belt, Lean Six Sigma - 2019
Affiliations
- Run the Rainbow Children's Hospital - Chair
- Salvation Army - Board Member
- Leadership Clinton - 2023 Graduate
- Clinton Public School District - Strategic Planning Commitee
- Main Street Clinton - Chair
Timeline
Communications Lead
Continental Tire
08.2022 - Current
Director of Communications and Tourism
City Of Clinton
11.2021 - 08.2022
Co-Host
Mississippi Outdoors
02.2020 - Current
Sr. Marketing Communication Specialist
St. Dominic Hospital
03.2017 - 11.2021
Business Development Manager
Mississippi Wildlife Federation
01.2015 - 03.2017
General Manager
OpenSeasons.com
05.2012 - 12.2014
Outreach Coordinator
Mississippi Wildlife, Fisheries And Parks
12.2006 - 05.2012
Co-Host
Mississippi Outdoors TV
05.2006 - 12.2013
Advertising Account Executive
The Clarion-Ledger
08.2005 - 11.2006
Bachelor of Science - Communication
Mississippi College
High School Diploma -
Clinton High School