Amanda Kellar
Plano
Summary
- Creative Writer with background in crafting engaging and innovative written content. Experience includes writing articles, blogs, web content, scripts, and creative stories. Strengths include strong research, grammar skills, and ability to meet deadlines reliably. Brought fresh perspectives to previous work that increased readership and engagement.
- Creative Writer known for high productivity and efficient task completion. Specialize in narrative development, character creation, and editing for clarity and coherence. Excel in adaptability, communication, and critical thinking to enhance storytelling impact. Prioritize clear, engaging content tailored to audience needs and project goals.
- Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Content Writer
Various Clients
Plano
01.2017 - Current
- Researched topics to create engaging and informative content for diverse clients.
- Collaborated with clients to understand their brand voice and target audience.
- Wrote and edited articles, blog posts, and web content for various industries.
- Developed content strategies to enhance client visibility and engagement online.
- Utilized SEO best practices to optimize content for search engines effectively.
- Conducted keyword research to inform content development and topic selection.
- Managed deadlines and multiple projects while maintaining high-quality standards.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Performed in-depth research into topics to write clear and accurate copy.
- Validated accuracy of information, data and references in written content.
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
- Used targeted keywords to optimize web pages for maximum visibility.
- Implemented best practices for digital asset management by properly tagging images and videos.
- Contributed to the creation of content guidelines and best practices.
- Analyzed competitor content and strategies to identify opportunities for improvement.
- Wrote using client's personal verbiage and reading level, creating more appealing messages.
- Varied tone and verbiage in messages based on product and customer persona.
- Revised written output to satisfy needs of clients, directors or publishers.
- Presented ideas and storyboards to clients.
- Provided timely information and work output to supervisors and team members.
- Wrote fiction prose, short stories, personal essays or descriptive analyses.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Interviewed subject matter experts to enrich content with professional insights.
- Worked closely with writing team and senior creative staff to achieve shared vision.
- Updated existing content regularly to ensure accuracy of information presented online.
- Wrote articles and took pictures or created graphics to publish alongside articles.
- Generated ideas for new content topics based on customer feedback and market research data.
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Researched industry trends and topics to create relevant, informative content.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
Freelancer
Self Employed Writer
Plano
01.2017 - Current
- Created engaging content for diverse clients across various industries.
- Researched topics thoroughly to ensure accurate and informative writing.
- Edited and proofread manuscripts to maintain high-quality standards.
- Developed marketing materials including blogs, newsletters, and social media posts.
- Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
- Organized client meetings to provide project updates.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Maintained strong client relationships through effective communication and feedback solicitation.
- Collaborated with team members to develop creative ideas for upcoming projects.
- Utilized SEO strategies to enhance online visibility of written content.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Collaborated with clients to understand their vision and project requirements.
Blog Editor
Self Employed Writer
Plano
07.2017 - 03.2018
- Curated engaging content for diverse topics across multiple platforms.
- Edited articles for clarity, grammar, and adherence to style guidelines.
- Researched trending topics to ensure relevance and audience engagement.
- Developed SEO strategies to improve online visibility of blog posts.
- Oversaw social media promotion to increase blog reach and interaction.
- Edited content for grammar, clarity, accuracy, consistency, and style.
- Ensured all deadlines were met while maintaining quality standards.
- Created and maintained a library of images for blog posts.
- Researched industry trends and identified opportunities for new content ideas.
- Managed content creation process from concept to publication.
- Reviewed analytics data to determine which types of posts are most successful.
- Conducted keyword research to identify target words and used results to plan and structure blogging.
- Uploaded digital images for editing, archiving and electronic transmission.
- Verified facts, dates and statistics using standard reference sources.
- Prepared, rewrote and edited copy to improve readability.
- Assigned topics, events and stories to individual writers or reporters for coverage.
Education
ACE CPT - Group Fitness / Health Coach
ACE CPT
Dallas, TX 09.2016 - 02.2017
Certified Editor - Creative Writing
Grammarly
09.2017 - 12.2017
Skills
Blog Writing
Regular contributor to various content for blogs
Lifestyle and productivity articles for various clients
Life skills blog posts that blend humor with helpful tips
SEO Content Writing
SEO-optimized articles designed to rank on Google
Keyword research and implementation
Writing for traffic reader engagement
Web Copywriting
Homepages, about pages, service/product pages for small businesses or startups
Creating brand voice and tone consistency across sites
Ghostwriting
Blog posts, thought leadership content, or ebooks written under someone else’s name
Ghostwritten content for coaches, influencers, or wellness brands
Email Newsletters & Campaigns
Writing newsletters that engage, inform, and convert
Creating email sequences for product launches or lead nurturing
Product Descriptions or E-Commerce Writing
Writing engaging and informative descriptions for health, beauty, or lifestyle products
Social Media Content
Writing captions, short-form posts, and storytelling for Instagram, LinkedIn, or Facebook
Scriptwriting / Video Content
Writing scripts for YouTube, TikTok, Reels, or explainer videos
Informative Guides & How-To Content
Long-form guides and tutorials in health, wellness, productivity, etc
Educational yet conversational writing tone
Editing & Proofreading
Editing client content for clarity, grammar, flow, and tone consistency
Portfolio
Health Bog Content
Health Blog Content
Timeline
Certified Editor - Creative Writing
Grammarly
09.2017 - 12.2017
Blog Editor
Self Employed Writer
07.2017 - 03.2018
Content Writer
Various Clients
01.2017 - Current
Freelancer
Self Employed Writer
01.2017 - Current
ACE CPT - Group Fitness / Health Coach
ACE CPT
09.2016 - 02.2017
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