Amanda Kern
Summary
Experienced, organized and detail-oriented administrator focused on business efficiency and operational improvements. Dedicated and decisive leader with strategic and forward-thinking mindset. Brings progressive industry experience, willingness to learn and adaptability to changing circumstances as well as expertise in project management, financial tracking, customer relationship management and marketing.
Overview
8
8
years of professional experience
Work History
Marketing Manager
US HealthConnect, Inc.
Fort Washington, PA
11.2023 - Current
- Developed and executed strategic marketing plans for over 100 US-targeted initiatives.
- Managed marketing campaigns for advertising initiatives, reaching 100% of client-set impression goals
- Optimized marketing strategies, improved campaign effectiveness, and drove data-informed decision-making using iterative testing based on the Minimum Viable Test (MVT) model
- Consistently achieved client-defined user engagement goals, exceeding on-track status for at least 95% of medical programs.
- Analyzed marketing campaign performance, managing audience generation while adjusting tactics to exceed various client goals including engagement and media breakdown.
- Enhanced marketing department budget management by implementing a monthly expense tracker
- Managed asset allocation and executed marketing campaigns for various live medical education events.
- Tracked and managed budgets for various marketing initiatives, ensuring accurate financial records and reporting.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Monitored competitors' activities to keep up with industry trends.
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Marketing Coordinator
US HealthConnect, Inc.
Fort Washington, PA
07.2022 - 11.2023
- Executed marketing tactics by submitting requested materials through the Asana work management platform
- Ensured a minimum of 95% of programs were not struggling to meet participation goals
- Created mock ups of marketing material using Adobe Acrobat and Microsoft PowerPoint
- Managed all aspects of mock up templates for the marketing team, including serving as the main liaison with the project team.
- Led training sessions for project team members on marketing mock up creation.
- Conducted research on competitors' activities and products to inform strategic decisions.
- Performed administrative tasks such as maintaining records of expenses incurred during campaigns for over 200 programs.
- Conducted market research to identify consumer trends and preferences.
- Collaborated closely with internal teams including sales, operations, finance to ensure alignment of overall objectives across departments.
- Managed Eye Health Academy and Global Neurology Academy accounts on X (formerly-Twitter), writing copy, creating graphics, and managing direct messages
- Completed marketing department expense reports on a monthly basis
- Wrote copy for program-related emails, display banners, and other marketing materials
- Coded and scheduled emails in RedPoint Interaction.
- Effectively tracked over 200 programs' performance using Excel spreadsheets while devising improved strategies to elevate their status.
Office Manager
Lawrence M. Kern, DDS
Burlington, New Jersey
06.2016 - 12.2022
- Managed and optimized office appointment schedule to increase daily patient flow
- Successfully processed claims and ensured accurate payment transactions with more than 25 insurance companies
- Maintained records management system for hundreds of patients
- Maintained accurate financial records of cash flow from different sources including cash, checks, credit cards, and direct deposits to ensure compliance with tax regulations
- Managed financial operations, including bill/tax payments and expenditures
- Answered phone calls, responded to emails, routed mail and coordinated courier services.
- Ordered supplies and equipment to maintain adequate inventory levels.
- Managed front desk operations including greeting visitors, answering questions or directing them to appropriate personnel.
Education
Bachelor of Commerce in Marketing -
McGill University
Montreal, QuebecSkills
- Preparing and delivering presentations
- Scheduling Coordination
- Time management
- Project management
- Live event planning
- Scheduling and calendar management
- Communication
- Customer service
- KPI Tracking
- Data Analytics
- Expense Management
- Java
- Problem-Solving
- Inventory Control
Accomplishments
- Multiple Hardworking Core Value awards given by various coworkers and managers
Timeline
Marketing Manager
US HealthConnect, Inc.
11.2023 - Current
Marketing Coordinator
US HealthConnect, Inc.
07.2022 - 11.2023
Office Manager
Lawrence M. Kern, DDS
06.2016 - 12.2022
Bachelor of Commerce in Marketing -
McGill University
Similar Profiles
Jennifer BrutscheJennifer Brutsche
Account Manager – Global Learning Collaborative at US HealthConnect, Inc. Medical Education CompanyAccount Manager – Global Learning Collaborative at US HealthConnect, Inc. Medical Education Company
Allison De CosteAllison De Coste
Account Coordinator & Contact Centre Team Lead at HealthConnectAccount Coordinator & Contact Centre Team Lead at HealthConnect
Winnie ThiboutotWinnie Thiboutot
Health Information Consultant at HealthConnectHealth Information Consultant at HealthConnect