Dynamic Marketing Analyst with 12 years of Marketing experience. Driven to apply background in SEO optimization and keyword research to exceed team and corporate goals. Skilled in fostering brand awareness through innovative initiatives.
Hi, I’m
Amanda Kilpatrick
Sr. Marketing Analyst
Denham Springs,LA
Summary
Overview
12
years of professional experience
Work History
CSSI LLC
Senior Marketing Analyst
04.2022 - Current
Job overview
- Reviewed the marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Increased brand awareness through targeted initiatives.
- Analyzed third-party data and investigated new growth opportunities.
- Created business plans and project management plans to define milestones and guide account managers.
- Reported performance and ROI of campaign media.
- Recommended performance improvements based on KPI analysis.
- Developed and retained strong rapport with multiple high-value clients.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Researched and evaluated potential new markets and products.
- Utilized specialized software to capture and process data.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored user behavior and lead generation.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Generated reports to support development and implementation of marketing plans.
Jm Test Systems - Test Equipment Calibration, Sales And Rental
Marketing Coordinator
08.2019 - 03.2022
Job overview
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone, and mail.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Planned and executed internal and external marketing events.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through the development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Organized logistics for marketing and proposal strategy meetings.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
MMR Constructors
Marketing Assistant
05.2012 - 07.2019
Job overview
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Conducted thorough research to construct creative and fresh ideas.
- Updated spreadsheets with statistical, financial and non-financial information.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Southeastern Louisiana UniversityHammond, LA
Bachelor of Arts from Marketing
05.2011
University Overview
- Dean's List throughout all 4 years.
- Louisiana TOPS Scholarship Recipient
- 3.7 GPA
Skills
- Marketing Strategy Development
- Google Analytics
- SQL and Excel Expertise
- Statistical Modeling
- Google Ads Knowledge
- Google Analytics Proficiency
- ROI Analysis
- Targeted Marketing Campaigns
- SEO Analysis
- KPI Performance
- Qualitative Research
- Promotional Planning
- Event Marketing
- Survey Design
- Marketing Strategy
- Trend Forecasting
- Content Marketing
- Campaign Performance Tracking
Timeline
Senior Marketing Analyst
CSSI LLC
04.2022 - Current
Marketing Coordinator
Jm Test Systems - Test Equipment Calibration, Sales And Rental
08.2019 - 03.2022
Marketing Assistant
MMR Constructors
05.2012 - 07.2019
Southeastern Louisiana University
Bachelor of Arts from Marketing
Similar Profiles
Ramya Rani ArigelaRamya Rani Arigela
Senior PMO Analyst at CSSI India Center Private Limited (CSSI)Senior PMO Analyst at CSSI India Center Private Limited (CSSI)
RAUL CANO JR.RAUL CANO JR.
Student at NEIU College (CSSI Google Coding)Student at NEIU College (CSSI Google Coding)
Arlene PosadasArlene Posadas
Senior Local Enrollment Specialist / LES Manager at American Clinical Research Services(CSSi Division)Senior Local Enrollment Specialist / LES Manager at American Clinical Research Services(CSSi Division)