Amanda Koch

After GIPHY's acquisition by Shutterstock, I led product and business teams across GIPHY's Enterprise and Advertising solutions to generate immediate revenue. Responsible for GIPHY Pro's go-to-market strategy, new product launches, customer support strategy, and revenue.

• Directed strategic initiatives that brought in over $1M in revenue in the first year of GIPHY Pro.
• Designed market differentiators resulting in consistent annual renewals and quarter-over-quarter growth.
• Pioneered first-to-market GIFs with alt text, and showcased GIPHY on an accessibility panel at SXSW (March 2024).
• Managed relationships with external partners, vendors, and stakeholders to drive successful collaborations and product launches.
• Established key performance indicators to track progress against organizational objectives.

• Spearheaded vision and execution for Search, Discovery, Machine Learning, API, and Content Tooling for GIPHY's Search and Trending products.
• Directed the division in onboarding products like GIPHY Clips and GIPHY Text.
• Managed two Senior Product Managers, and onboarded and managed two Product Managers.

• Expanded GIPHY's language translation and localization capabilities.
• Built GIPHY's first ever Partner analytics dashboard and content view counts across thousands of Verified Content Partners.
• Built GIPHY's sticker search model, @username search, and distributed offerings across thousands of GIPHY's external API partners and O+O properties.
• Organized and monitored the backlog based on business priorities, led sprint planning and execution, and coordinated between all relevant functional teams and leadership to execute GIPHY's strategy.

• Owned Tapad’s Analytics for Media BU, responsible for building products utilized by internal teams, external clients, in a pre-sales, mid and post campaign capacity to gain meaningful and actionable insights on performance.
• Reimagined and recreate data driven visualizations using Tapad’s cross-device data, unique TV and audience offerings, giving users’ configuration flexibility features.
• Developed business strategies rooted in product development and market research to drive $7MM+ in TV business revenue.
• End to end sales cycle involvement to develop products generating Client Direct pipeline (new revenue stream) securing $200K in revenue and $2.5MM enterprise opportunity.
• Created product vision through market developments, client feedback and collaboration with main stake-holders and business leadership.
• Initiated and actively maintained Tapad Analytics roadmap, a mid and post campaign insights dashboard for cross-device campaigns and the Cross Media Planning tool, an audience based tool providing content density insights, cross-device.
• Communicated and trained internal users and sales team on new product feature releases.
• Worked closely with Product Marketing to develop collateral for sales and marketing teams.

• Initiated the birth of this team alongside the VP of Data Science, in the effort to support strategic clients with new insights, assist the business and client services teams by creating upsell opportunities.
• Built the Analytics product pipeline with tested and market ready insights for 5+ initiatives.
• Pioneered the TV Analytics reporting and insights by researching what mattered most to clients, developing insights using our data, testing in market and refining before productization.
• Developed repeatable data pulls and queries to support custom ‘out-of-the-box’ reporting requests from our clients and business stakeholders.
• Supported our pre-sales strategic client inquiries with data driven insights to close large enterprise clients.
• Hired and managed Technical Analysts to support the growth of the team and added advanced data analysis and deep technical skillsets.

• Expanded a global client services team from 3 to 30+ individuals; directly managed team of 15 Account Managers, supporting over $50MM in annual revenue and over 75% renewal business.
• Created internal processes to streamline inter and intra workflows to successfully scale our service layer to support a rapidly growing book of business.
• Developed a career path program within the Client Service team and Account Management department to align successful employees with personal objectives and career trajectories.
• Created an upsell program to better align Client Services with sales initiatives, business objectives inclusive of compensation rewards.
• Actively participated in product feedback and prioritization exercises as a main stakeholder with a keen internal and external client lens.
• Worked directly with VP of Data Science to lead custom analytics projects for our strategic accounts on behalf of the Client Services team.
• Interviewed, hired and onboarded new employees in and outside the Client Services team.
• Nominated and awarded by my peers the inaugural Employee of the Year award (2015).

• Managed all aspects of cross-device digital media campaigns, inclusive of execution, delivery and optimizations inside Tapad’s proprietary trading platform for 25+ clients and over $1MM+ in revenue on a quarterly basis.
• Partnered with clients to understand goals, provided input to campaign design, requirements for success and optimal use of platform capabilities to achieve client KPIs.
• Generated and presented reporting insights to clients on a regular basis with a focus on telling a unique cross-platform targeting story.
• Pitched Tapad’s product for further initiatives in post-campaign analysis, identifying areas for account growth.
• Facilitated communication and coordinate efforts among our clients, Development/Operations, Sales, and 3rd party vendors.

• Orchestrated communication and timelines with creative advertising agencies and media buying agencies to execute our client’s online advertising campaigns.
• Oversaw $1.5 million in business for a diverse list of advertisers such as MSN, Showtime, Samsung, Comcast and TNT.
• Facilitated communication and coordinate efforts among our clients, Sales team, Operations department, publishers and other vendors to insure campaigns run smoothly from start to finish.
• Managed expectations, built timelines, advised on best practices and insured all parties are working together for a timely and successful launch.
• Analyzed campaign results and recommended optimization strategies to improve current and future campaigns and renewal of business.

• Built a new marketing department and led all aspects of go to market strategies and tactics.
• Developed and executed a digital media inbound marketing campaign strategy including social media for new customer acquisition.
• Created brand awareness and brand loyalty in the industry with new and existing customers.
• Evaluated and selected low cost tools to utilize in lead generation purposes and to streamline processes.

Led Product and Design teams for O+O properties and External API to develop products and features aligning with business objectives.

• Facilitated cross-department collaboration between heads of Media, Engineering, Marketing, Finance, Legal, Business Development and Corporate to streamline communication.
• Coordinated six-month roadmap planning cycles with department heads for effective organization and collaboration to meet business objectives.
• Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
• Implemented DEAI strategies in product and design development processes.
• Directed a comprehensive DEAI training program derived from employee feedback.
• Planned and led team meetings to review business results and communicate new and ongoing priorities.