Summary
Overview
Work History
Education
Skills
Timeline
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Amanda Lifter

Columbus,OH

Summary

I'm a Marketing Specialist with a deep love for sports and a knack for creating impactful campaigns. I've honed my skills in budgeting, communication, and campaign management, all while thriving in fast-paced environments. My passion lies in developing strategies that not only drive growth but also connect with audiences on a personal level. I'm excited to bring my enthusiasm and skills to a team that shares my love for sports marketing.

Overview

4
4
years of professional experience

Work History

Marketing Associate

Fanatics Inc.
08.2022 - Current
  • Leads marketing strategies for 38 collegiate partnerships, optimizing budget allocation and tracking metrics
  • Build custom strategies and support plans for retail partners, including key product launches, ongoing brand support, and development and distribution of marketing materials
  • Orchestrated and launched brand campaigns, enhancing engagement; developed and executed on-site and virtual promotional events for university and retail partners, driving sales by 113%
  • Collaborate with the sales team to identify new marketing opportunities and effectively communicate all marketing strategies and updates to university and retail partners
  • Led the strategic rebranding and marketing initiatives for the 'Declaration Days' campaign at Fanatics, driving a remarkable 92.3% growth in overall campaign performance over a two-year period.

Sports Marketing Intern

Miami University Athletic Department
05.2020 - 05.2022
  • Worked closely with the Marketing team to promote and develop Miami Athletics and Code Red, the Miami Athletics student loyalty program
  • Created and executed pregame activities, in-game promotions, and post game events for NCAA Division I Volleyball, Football, Basketball, Hockey, and Baseball programs
  • Assisted with the development of a campus marketing strategy to increase student engagement and attendance
  • Played a key role in achieving a record-breaking attendance of over 5,000 for Miami University Men's Basketball in 2022
  • Collaborated in coordinating various marketing methods, including direct mail, networking, internet, social media, and developing new methods of grassroots marketing.

Brand Marketing Intern

Spin Master
05.2021 - 08.2021
  • Collaborated within a cross-functional team to conceive and execute innovative marketing activations for the Fall 22 product lines, driving impactful brand engagement and market penetration
  • Assisted in the rebranding and restructuring of Spin Master Games Division
  • Led a cross-functional team of interns to design and market 3 brand new products intended for release in 2025
  • Prepared and presented 3 monthly marketing/product presentations to Senior Management
  • Planned and implemented Social Media calendars for all Spin Master Games social media platforms, including TikTok, Instagram, Twitter, and Facebook.

Education

B.S. Marketing -

Miami University
05-2022

B.A. Media & Communication -

Miami University
05-2022

Skills

  • Develop and oversee marketing plans
  • Budget management and tracking
  • Effective written and verbal communication
  • Campaign management
  • Brand development
  • Social media marketing strategy
  • Strong proficiency in Microsoft Suite, including advanced Excel skills
  • Strong organizational and time-management skills
  • Ability to work independently
  • Problem-solving skills
  • Thrives in dynamic environments
  • Strong understanding of current sports industry landscape, including NFL, NBA, WNBA, and NCAA
  • Expertise in data collection, trend analysis, and strategic action planning for campaigns

Timeline

Marketing Associate

Fanatics Inc.
08.2022 - Current

Brand Marketing Intern

Spin Master
05.2021 - 08.2021

Sports Marketing Intern

Miami University Athletic Department
05.2020 - 05.2022

B.S. Marketing -

Miami University

B.A. Media & Communication -

Miami University

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Amanda Lifter