Amanda Lynn Flynn
Chicago,IL
Summary
I'm a growth architect with 20+ years of turning product advantage into breakthrough revenue for PE-backed growth companies and global brands like Nokia/ NAVTEQ, Seismic/ SAVO, Kraft Heinz, Zywave, and Whirlpool. I build and energize world-class marketing organizations, harmonizing brand, demand, product, and partner motions to accelerate P&L. With a sharp strategic lens and contagious optimism, I draw on a career that began with building beloved consumer brands and evolved into engineering high-velocity growth in complex B2B environments. I'm not just a marketer-I'm a C-suite ally who marries strategy with execution, demands measurable impact, and celebrates the teams that make it happen.
Overview
28
28
years of professional experience
1
1
Certification
Work History
SVP Marketing - VP Marketing
Zywave
Milwaukee, WI
08.2021 - Current
- Repositioned Zywave's brand twice to reflect evolving market demands-shifting from product-centric to performance-driven messaging-supporting enterprise growth and buyer urgency.
- Orchestrated a pivotal GTM shift to a product-led model, integrating sales, marketing, and product motions to accelerate adoption, improve retention, and deepen account penetration for all 22 products in the portfolio.
- Built a high-performing marketing engine responsible for 40% of all pipeline-firmly establishing marketing as a revenue-driving function all while consistently hitting KPIs.
- Secured Zywave's first-ever analyst recognition in Forrester and Celent, repositioning the company as a category-defining leader in the insurtech space.
- Created and monetized an executive thought leadership event series, generating $3M+ in media sponsorship revenue-proving marketing can drive both pipeline and profit.
- Led marketing integration across eight acquisitions, unifying teams, platforms, and GTM strategies to accelerate performance, streamline brand architecture, and drive post-deal growth..
Head of Marketing
BenchPrep
Chicago, IL
09.2019 - 07.2021
- One of (3) VP's brought in to build out the Revenue function. Efforts include people (team went from 2 people to 15, including Inside Sales), technology & process (Salesforce, Hubspot, Bizable, Sendosa, Gong, Salesloft and more) and Marketing engine/ channels which drove 10,000 MQLs in first year of operations.
- Repositioned product firmly in the LMS segment, launching a new website in under 90 days AND gaining traction in the Analyst space, being named a 'Cool Vendor' and placement in the Aragon Globe for Corporate training. (Making this BenchPrep's FIRST EVER Analyst mention.)
- Started and led the first Sales Enablement function for the company, producing training and support for 25+ sellers, as well as product marketing support, situational enablement and collateral for 5 new product tracks.
- Flipped the script on events and pivoted from 25+ in person events to 25+ virtual events, making it the 3rd best performing channel (despite COVID restraints)
Head of Demand Generation
Seismic
Chicago, IL
05.2017 - 08.2019
- One of a few key Executives asked to stay on post M&A to build out the Demand Generation function and lead the Partnership Marketing Program. Scaled the business (resulting in a 210% YOY increase in marketing influenced pipeline), leading to a $1 billion 'unicorn' evaluation.
- Repositioned the brand from a young 'up & comer,' to the category leader by executing a 'takeover' strategy which gained Analyst traction, rebranded all Marketing efforts and secured high profile Press and Event placements.
- Led creation of the first documented, integrated 360 Marketing Plan in the company's history
Head of Marketing
SAVO (acquired by Seismic)
Chicago, IL
10.2015 - 05.2017
- Part of new leadership team brought in to reinvent SAVO image. Included a complete overhaul of the demand generation engine, lead flow/ mapping, marketing staffing resources and a strategic shift in Analyst Relations.
- Launched first Account Based Marketing effort for the organization, now accounting for 20% of pipeline and 60% more cost effective to source DS1s.
- Led marketing/ corporate integrations for (2) significant M&A transactions. (KnowledgeTree & Seismic).
VP Account Director, Whirlpool (Jenn-Air & KitchenAid)
Digitas
Chicago, IL
01.2014 - 10.2015
- Ran the day-to-day business for Jenn-Air & KitchenAid brands (bringing in over $10 million in revenue annually). This included brand and channel strategy development and execution, creating and executing integrated marketing solutions, product commercialization, category management and digital marketing.
- Delivered 25% account growth over a 12 month period due to innovation and results-oriented marketing initiatives.
- Engineered a Food Network campaign with Geoffrey Zakarian that ultimately repositioned the KitchenAid brand into a more premium place within the competitive set.
Senior Product Marketing Manager- Marketing Manager
Nokia, formerly NAVTEQ
Chicago, IL
01.2007 - 01.2014
- Led Global effort to build a new product marketing organization from the ground up for the Connected Car Division, with a focus on Traffic Service.
- Work included developing core value propositions, consumer segmentations, competitive benchmarking, prototype development and crafting all foundational materials for the 5+ product portfolio.
- Launched new brand for Nokia (HERE, Maps for Life), focused on providing Global location enabled services across vehicle, PND, enterprise and wireless sectors.
- Responsible for multi-million dollar brand-building budget and management of staff, with multiple Global and Regional direct reports.
- Created guidelines and associated corporate communications programs, by aligning key messaging brand elements.
- Implemented new 'service date' strategy for all direct mail and email campaigns that drove revenue by 3X.
- Designed training modules and social media toolkits for 10+ vehicle OEMS.
- Launched ALLTHINGSNAV.com that filled a information void in the category, becoming the 'Switzerland' of the navigation industry, attracting over 1.4M unique users per month.
Global Account Supervisor
Energy BBDO
Chicago, IL
01.2006 - 01.2007
- Served as the primary contact and agency lead for all international brand assignments within Bayer.
- Led the Global repositioning of the Aspirin brand, which resulted in 2X ROI.
- Led all 2007 Global product launch strategies and executions for Alka Seltzer, which resulted in advertising for 10+ countries worldwide, all with insights unique to the local markets and led to an increase in market success.
Account Supervisor- Assistant Account Executive
Kraft & Nestle, J. Walter Thompson
Chicago, IL
01.2000 - 01.2006
- Key member of new business team that successfully pitched and won Stouffer's business.
- Strategic player in repositioning the Stouffer's brand within the frozen food category e.g. Freezer Fresh.
- Led all 2006 marketing planning and execution, including the coordination & collaboration of 10+ agency partners.
- Successfully launched umbrella ad campaign for Toll House Morsels & refrigerator Dough, unifying both brands under a unique insight specific to each target segment
- Led production for 2004/2005 Toll House TV & print campaigns & 2003/ 2004 campaigns for all cheese brands
- Successfully launched the first candy bar product under the Toll House brand name with an integrated ad campaign
- Managed and facilitated all communications between integrated departments at Kraft.
- Assisted all production and talent processes, including the 2001 'Heaven' campaign.
- Managed and Executed year-end Kraft Creative Review Meetings hosted in NYC and Madrid.
- Acted as North American & South American liaison to all JWT offices, maintaining creative library for all Kraft accounts.
Marketing Assistant
The Eddy Corporation
Naperville, IL
01.1998 - 01.1999
- Managed internal communications and public relations for start-up corporation.
- Attended and compiled competitive data from Industry events.
- Handled all lead flow routing to Sales and provided relevant nurture materials.
Education
Bachelor of Arts - Journalism
University of Illinois
Champaign, ILSkills
- Category & Narrative Creation
- Full-Funnel Revenue Engine
- MarTech & AI Enablement
- High-Performance Teams
- Board-Level Partnership
Websites
Certification
- HubSpot Academy’s “AI for Marketing” 2025
- CMO Alliance Accelerator 2024
- Loved Product MasterClass 2023
- Winning by Design: Revenue Architecture Certification 2022
- Sales Enablement Society Founding Member, 2017-present
- ABM Certified, Advanced (via Demandbase) 2017
- Nokia Impact Award, 2012
- American Association of Advertising Agencies Training Program, 2000
Timeline
SVP Marketing - VP Marketing
Zywave
08.2021 - Current
Head of Marketing
BenchPrep
09.2019 - 07.2021
Head of Demand Generation
Seismic
05.2017 - 08.2019
Head of Marketing
SAVO (acquired by Seismic)
10.2015 - 05.2017
VP Account Director, Whirlpool (Jenn-Air & KitchenAid)
Digitas
01.2014 - 10.2015
Senior Product Marketing Manager- Marketing Manager
Nokia, formerly NAVTEQ
01.2007 - 01.2014
Global Account Supervisor
Energy BBDO
01.2006 - 01.2007
Account Supervisor- Assistant Account Executive
Kraft & Nestle, J. Walter Thompson
01.2000 - 01.2006
Marketing Assistant
The Eddy Corporation
01.1998 - 01.1999
Bachelor of Arts - Journalism
University of Illinois