Amanda Mahan
Fort Wayne,IN
Summary
Driven by a robust 10+ year background in merchandising and marketing, I excel in enhancing category sales and spearheading successful product launches. My expertise in channel specific assortment planning and innate talent for collaboration and relationship building have consistently driven brand growth.
Overview
12
12
years of professional experience
Work History
Merchant
Vera Bradley
08.2021 - Current
- Ownership over DTC Brand and Outlet Travel category developing channel specific seasonal line plans that have driven improved category sales penetration to total business.
- Developed and implemented go-to-market product knowledge training for brand stores and wholesale accounts.
- Managed promotional products and assisted in major promotional drive period strategies that yielded improved margin rate year over year.
- Collaborated with analytics team to create report tracking SKU performance across store zones to maximize store placement and visual merchandising recommendations.
Associate Merchant
Vera Bradley
04.2019 - 08.2021
- Ownership over DTC Brand Travel category.
- Reduced style and SKU count while maintaining sales, resulting in improved SKU productivity.
- Collaborated with Design, Sourcing and Sales teams to develop tiered luggage assortment across Brand and Wholesale channels.
- Oversaw special project launch and procured assortment for Pura Vida in-store collaborations generating an incremental $1M in sales.
Senior Account Executive
Catalyst Marketing Design
01.2018 - 04.2019
- Managed Fortune 100 client’s B2B and B2C marketing functions.
- Grew billings by 23% to year prior as Account Executive, February 2016 – December 2017.
- Developed comprehensive marketing plans, digital strategies, and proposals aligned to meet client goals and acquire new business.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
Account Executive
Catalyst Marketing Design
01.2016 - 12.2017
- Managed multiple CPG, finance, food & beverage and manufacturing accounts while maintaining organization and prioritizing tasks efficiently.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Wrote copy in the form of creative content, headlines, and blogs.
- Created and presented weekly status and digital stat reports.
Assistant Merchant
Under Armour
11.2014 - 01.2016
- Ownership of youth footwear and accessories outlet business.
- Strategized and implemented youth footwear marketing and visual plan increasing youth sales penetration from 11% to 18% in new stores
- Planned daily promotions and markdown cadence in accordance to current inventory reads and sales trends.
- Projected seasonal sales and line plan.
Assistant Merchant
Vera Bradley
03.2013 - 10.2014
- Oversaw Stationery and Home departments, while managing broader assortment for international partners.
- Collaborated with outside vendors and licensees on product line management; evaluated profitability and performance.
- Impacted e-commerce through site analytics to improve web product placement and category alignment.
- Presented product assortment at quarterly National Sales Meetings and to internal cross-functional partners.
Merchandising Coordinator
Vera Bradley
08.2012 - 03.2013
- Assisted overall department by managing key meetings.
- Assisted in managing licensing partner relationships; hosting, planning, and coordinating meetings.
- Implemented tracking document for department updates to cross-functional partners like Finance, Sales, Sourcing and Product Development.
- Conducted seasonal analysis of SKU productivity, pricing, inventory and SWOT.
Education
Bachelor of Science - Fashion Merchandising
University of Delaware
Newark, DE05.2012
Skills
- Pricing strategy
- Marketing techniques
- Relationship Building
- Sales Reporting
- Interdepartmental Collaboration
- Account Management
- Sales Presentations
- Competitor Analysis
- Sales Projections
Timeline
Merchant
Vera Bradley
08.2021 - Current
Associate Merchant
Vera Bradley
04.2019 - 08.2021
Senior Account Executive
Catalyst Marketing Design
01.2018 - 04.2019
Account Executive
Catalyst Marketing Design
01.2016 - 12.2017
Assistant Merchant
Under Armour
11.2014 - 01.2016
Assistant Merchant
Vera Bradley
03.2013 - 10.2014
Merchandising Coordinator
Vera Bradley
08.2012 - 03.2013
Bachelor of Science - Fashion Merchandising
University of Delaware