Amanda Mallard
Marketing Director | Brand Manager | Partner Marketing | Operations
Austin,TX
Summary
Dynamic marketing leader with extensive experience at Andrew Harper, specializing in luxury travel partnerships and multi-channel campaigns. Proven track record in driving member engagement and optimizing workflows. Skilled in digital marketing and project management, with a strong focus on brand development and cross-functional collaboration to achieve measurable growth.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Marketing & Communications
Andrew Harper
Austin, TX
08.2016 - Current
- Lead marketing strategy with a focus on high-end hospitality partnerships and member engagement
- Cultivate and manage key relationships with premier resorts, hotels, and experience providers, aligning brand and operational goals
- Develop multi-channel campaigns (email, social, web, print) that promote luxury travel and deliver measurable member growth
- Spearheaded redesign of member benefits, expanded digital experience, and integrated third-party products to enhance travel offerings
- Represent brand voice as internal consultant to cross-functional teams on travel industry trends, partner collaborations, and content direction
Senior Manager, Program & Partner Marketing
Andrew Harper
Austin, TX
08.2016 - 09.2022
- Led relationship marketing for a portfolio of luxury travel and lifestyle partners, driving co-branded campaigns and product integration
- Launched marketing strategies aligned with hospitality tourism trends, resulting in stronger member advocacy and program growth
- Optimized marketing ops through new workflows and automation tools, improving campaign scalability and performance tracking
Advertising Production Manager
Texas Monthly Magazine
Austin, TX
10.2012 - 08.2016
- Championed internal process improvements through continuous assessment of workflow efficiencies
- Implemented best practices in project management to improve productivity and reduce turnaround times
- Managed ad production and print operations across 20+ publications including travel-focused features and content
- Collaborated with editorial and sales teams to plan layout strategies that elevated advertiser visibility and aligned with reader interests
Skills
Marketing strategy
Partner Relationship Management
Print & Digital Production Management
Multi-channel Campaign Development
Adobe Creative Suite
Cross-functional Team Collaboration
Data Analysis & Reporting
Content Creation & Strategy
CRM Management
Team Leadership
Workflow optimization
Creative Direction
Accomplishments
- Led the launch of the first AI chat bot within our suite of business units
- Introduced leadership team to Smartsheet and implemented lead tracking system
- Exceeded 2024 financial goals with dedicated and focused campaign strategy
Certification
Product Marketing Management
Timeline
Product Marketing Management
03-2025
Director of Marketing & Communications
Andrew Harper
08.2016 - Current
Senior Manager, Program & Partner Marketing
Andrew Harper
08.2016 - 09.2022
Advertising Production Manager
Texas Monthly Magazine
10.2012 - 08.2016
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