Amanda Manley
West Lafayette,IN
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
18
18
years of professional experience
Work History
Digital Sales Director
WLFI, TV
08.2017 - Current
- Manage 6 Multi-Media Account Executives
- Partner with local, regional and national businesses to create broadcast and digital marketing strategies to achieve their business goals
- Specialize in OTT, Social Media, Audience Targeting, Lead Generation, SEM, SEO, and Local Digital marketing strategies
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Implemented systems and procedures to increase sales.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Director of Marketing and Communications
Lafayette Catholic School System
02.2016 - 06.2017
- Developed marketing and communications strategies for Admissions, Advancement, and 4 schools
- Collaborated with department directors to develop marketing campaigns for specific initiatives
- Developed content for social media, newsletters, and email campaigns to target alumni and donors
- Managed relationships with alumni and donors to achieve fundraising goals
- Assisted with planning and execution of fundraising and school events
- Created marketing campaigns to assist with fundraising and admissions
- Specialized in working with businesses for donations for fundraising events
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations
Digital Account Executive
Journal and Courier
01.2012 - 01.2016
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
- Provided creative and innovative solutions utilizing industry trends, selling techniques and digital products.
- Developed digital marketing training programs
- Achieved goal in 2012 and 2013
- Prospected for new business to increase client base
- Explained digital marketing concepts to help clients find success
- Designed and implemented digital, web and social strategies to align with client business goals
- Developed advertising tactics and implemented new solutions for increased brand awareness
Internet Marketing Consultant
ReachLocal
02.2011 - 06.2011
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling
- Created and presented media and advertising packages to prospective customers
- Developed strong relationships with advertisers and negotiated pricing following established procedures
- Prepared and delivered sales presentations to businesses to sell new advertising programs
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts
- Worked effectively in fast-paced environments
Account Executive
Metromix
05.2010 - 01.2011
- Participated in developing new “Deals” section for Metromix and sold first national deal
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Qualified leads, built relationships and executed sales strategies to drive new business
- Executed successful sales strategies to convert leads into customers
- Managed sales cycle to maintain solid customer base
Account Executive
emedia USA
04.2009 - 04.2010
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Executed successful sales strategies to convert leads into customers
- Qualified leads, built relationships and executed sales strategies to drive new business
- Leveraged CRM to collect, organize and manage sales data and customer information
- Serviced accounts and proposed new products and services to maximize revenue
- Prepared additional quotes for current clients to upsell products and services
Senior Account Executive, Recruiter
CareerBuilder
02.2007 - 08.2008
- Managed base of business of over 1 million dollars in contract value
- Retained on average 91% of current client base
- Achieved on average 100% of goal
- Met with new customers to share product and service information, listen to needs and learn about business operations
- Cold called prospects to explain partnership benefits, representing company values
- Maintained contact information database by keeping account details updated, clear and relevant
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
Metro Account Executive
The Arizona Republic
09.2005 - 01.2007
- Achieved on average 100% of goal
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Qualified leads, built relationships and executed sales strategies to drive new business
- Collaborated with internal teams to develop account strategy
- Serviced accounts and proposed new products and services to maximize revenue
- Gained understanding of goals, objectives and processes to meet client business needs
Education
Bachelor of Arts - Sociology
Purdue University
West Lafayette, IN05.2005
Skills
- Campaign Planning
- Team Recruiting and Onboarding
- Customer Needs Assessments
- Digital Marketing
- Client Relationships
- Networking Events
- Interdepartmental Collaboration
- Marketing and Advertising
- Marketing Campaign Development
- Sales Quota Management
Timeline
Digital Sales Director
WLFI, TV
08.2017 - Current
Director of Marketing and Communications
Lafayette Catholic School System
02.2016 - 06.2017
Digital Account Executive
Journal and Courier
01.2012 - 01.2016
Internet Marketing Consultant
ReachLocal
02.2011 - 06.2011
Account Executive
Metromix
05.2010 - 01.2011
Account Executive
emedia USA
04.2009 - 04.2010
Senior Account Executive, Recruiter
CareerBuilder
02.2007 - 08.2008
Metro Account Executive
The Arizona Republic
09.2005 - 01.2007
Bachelor of Arts - Sociology
Purdue University
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