A proven leader with 20 years in client strategy, sales, marketing and writing & editing. Specialize in growing revenue and sustaining/improving customer relationships. Solutions-oriented, team player who routinely brings energy and creative ideas to the team. Year over year record of growing new & existing business.
Overview
15
15
years of professional experience
Work History
West Region Sales Director – Payer Market
Hearst Health, MCG
04.2023 - 01.2024
Boosted revenue by developing and implementing strategic sales' plans and initiatives tailored to the organization''s goals
Expanded market presence through targeted prospecting efforts
Aligned company goals with customer outcomes and increased client satisfaction
VP Sales, Strategic Accounts
MRIoA
11.2021 - 11.2022
Key point of contact for multiple, national payers with annual revenue exceeding $20M
Secured contracts for new and existing clients, including onboarding largest, national Medicare plan
Hosted QBRs with top customers' CMOs & other executive staff
Met assigned targets for sales volume, market share and key performance objectives
Negotiated terms of agreements and developed contracts to successfully close sales
Oversaw implementation for new customers
Prepared presentations, proposals and RFPs for existing and potential accounts
VP, Strategic Partnerships
Advanced Medical Reviews (AMR)
03.2009 - 10.2020
Received four promotions during tenure; member of the Executive Management Team
Created a Customer Success department and restructured account management, resulting in a 35% revenue growth from existing clients (4 direct reports)
Responsible for company's largest book of business (60% of total revenue) and secured V & C level contacts at multiple Blues plans, Centene, HCA, Blue Shield, Anthem +more
Member of hiring committee for sales and account management teams Drafted RFPs, blogs, training and marketing materials
Secured national contracts in group health, work comp, pharmacy and hospital systems
Lead product demos (virtual and in-person)
Networked with industry contacts to gain competitive insights and inform best practices
Identified and established KPIs to improve team efficiencies and sales strategies Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects
Implemented and monitored internal control procedures
Senior Client Manager
LaunchPad Public Relations
08.2008 - 03.2009
Drafted press releases for a variety of consumer clients
Wrote proposals to secure new business and created marketing content
Organized large Hollywood events to secure client press and exposure
Created intern program and hired successful candidates