Amanda McNeely
Sunrise,FL
Summary
Performance-oriented sales leader with a demonstrated history of exceeding financial goals while providing personalized and exceptional service. Skilled in both luxury hotel catering & group sales. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
Work History
Director of Sales, Group & Catering
The Ritz-Carlton, Fort Lauderdale
03.2021 - Current
- Developed sales team by establishing pricing strategies and booking guidelines to maintain competitive pricing and maximize profits.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to team.
- Collaborated with revenue management to implement new strategies to meet changing market trends and exceed team goals.
- Created sales strategies based on research of buying trends and market conditions.
- Held one-on-one and team meetings with sales leaders to identify selling hurdles and provide guidance.
- Exceeded individual revenue goal at 327.51% ($1.9 million) in 2021.
- Lead sales team to exceed total group & catering revenue goal at 203.60% ($7 million) in 2021.
- Exceeded individual revenue goal at 110.85% ($3.7 million) in 2022.
- Lead sales team to exceed total group & catering revenue goal at 111.29% ($8.6 million) in 2022.
- Exceeded individual revenue goal at 139.49% ($3.8 million) in 2023.
- Lead sales team to highest ever revenue group & catering production of $8.7 million (to goal of $9.5 million) in 2023.
- Directly contributed to highest grossing revenue years in hotel's 18-year history (2022 followed by 2023).
Senior Catering Sales Manager
The Ritz-Carlton, Fort Lauderdale
06.2017 - 03.2021
- Exemplified strong negotiation skills leading to increase of local catering business by targeting key accounts.
- Executed the operational aspects of business booked including site visits, proposals, contracts and other client correspondence.
- Instrumental in overseeing all client needs during hotel closure due to Covid lockdown (negotiating terms of cancellation and/or date changes, creating invoices, collecting payments, addendums and new agreements for all shifted business both catering and group, creating action plans to secure new business based on current local guidelines, acting as events manager to ensure all clients' needs were met while team was on furlough
- Spearhead hotel conversion from Delphi to CI/TY and organized training schedules and conversion business processes for smooth transition.
- Exceeded revenue goal at 100.29% ($1.2 million) in 2018.
- Exceeded revenue goal at 119.4% ($1.7 million) in 2019.
- Attended local networking events monthly hosted by NACE, MPI, ILEA, FRLA, and Chamber of Commerce to continue building relationships within community.
Sales Manager
The Pelican Grand Beach Resort
01.2015 - 06.2017
- Responsible for all local corporate catering and groups 20 rooms and less from contracting to final billing.
- Produced proposals, sales contracts, banquet event orders, diagrams, group resumes, cost estimates and final invoices
- Worked closely with other hotel departments to facilitate services agreed upon by the sales office and prospective clients
- Partnered with vendors and clients to coordinate event décor, entertainment, team building activities, off-site dining and transportation
- Organized and conducted all pre-convention and post-convention meetings
- Created meeting packages and specialty menus to meet clients budget needs
- Arranged and conducted special events, site-inspections, and off-site presentations for potential clients
- Entertained clients in accordance with established company and hotel policies and guidelines
- Produced monthly sales-related reports and sales forecasts for assigned area of responsibility
Conference Services Manager
The Pelican Grand Beach Resort
03.2013 - 01.2015
Convention Services Manager
Hilton Deerfield Beach/Boca Raton
11.2011 - 03.2013
Catering Sales Manager
Hilton Melbourne Rialto Place
10.2007 - 11.2011
Education
Bachelor of Science - Hospitality Management
Rosen College of Hospitality Management
Orlando, FL05.2008
Accomplishments
Awarded Director of Sales, Luxury Top Performer, Marriott International, South Region, 2021
Timeline
Director of Sales, Group & Catering
The Ritz-Carlton, Fort Lauderdale
03.2021 - Current
Senior Catering Sales Manager
The Ritz-Carlton, Fort Lauderdale
06.2017 - 03.2021
Sales Manager
The Pelican Grand Beach Resort
01.2015 - 06.2017
Conference Services Manager
The Pelican Grand Beach Resort
03.2013 - 01.2015
Convention Services Manager
Hilton Deerfield Beach/Boca Raton
11.2011 - 03.2013
Catering Sales Manager
Hilton Melbourne Rialto Place
10.2007 - 11.2011
Bachelor of Science - Hospitality Management
Rosen College of Hospitality Management
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