Amanda Melissa Herzberg
Northridge
Summary
Dynamic and influential leader with over 15+ years of management experience, including 8 years in the entertainment sector. Expertise in maximizing creativity, content, and client engagement across the entertainment, food, and retail industries consistently drives impressive results. A proven track record of increasing sales by 15-30% and achieving annual sales forecasts of $1.2 million underscores a strong commitment to organizational success. Known for exceptional public relations and communication skills, along with a consumer-focused approach that effectively implements company policies while fostering employee growth and retention.
Overview
21
21
years of professional experience
Work History
Store Manager
Starbucks
Chino, CA
11.2021 - Current
- Managed operational activities for high-volume location, focusing on revenue optimization and team productivity.
- Administered staffing, labor budgets, scheduling, and inventory processes to ensure operational efficiency and maximize profitability.
- Facilitated training and development initiatives for baristas and shift supervisors to cultivate a positive, high-performing team culture.
- Evaluated sales labor and customer service metrics to enhance operational efficiency.
- Monitored adherence to company standards, food safety regulations, and operational procedures.
- Addressed customer concerns to uphold high service standards and foster team engagement.
- Enhanced customer connection and service speed through strategic team culture initiatives across six high-volume Starbucks locations.
Store Manager
Hot Topic
Rancho Cucamonga, CA
08.2019 - 05.2021
- Directed store operations including staffing, merchandising, training, scheduling, and KPI performance for a high-volume retail location.
- Implemented coaching and operational strategies that improved profitability and customer engagement.
- Managed business operations during the COVID-19 pandemic while maintaining sales and operational standards.
- Oversaw visual merchandising and social media initiatives to increase traffic and brand engagement.
- Increased comparable sales by 1.8% in 2019.
- Improved store KPI rating from “D” to “A” within one year.
- Reduced inventory Shrink from -4.13 to -1.03.
Store Manager
GameStop
Rancho Cucamonga, CA
09.2016 - 04.2018
- Managed daily store operations including sales performance, merchandising, inventory, and team development.
- Recruited, trained, and coached a team of 15 employees focused on customer engagement and sales growth.
- Executed vendor promotions, product launches, and operational initiatives to meet corporate standards.
- Monitored KPIs and implemented performance coaching strategies to improve store results.
General Manager
PizzaRev
Corona, CA
01.2016 - 08.2016
- Played a key role in launching and building the restaurant from the ground up, supporting pre-opening operations and store setup.
- Recruited, hired, and trained a team of up to 30 employees to establish service, food safety, and operational standards.
- Oversaw daily restaurant operations including staffing, scheduling, budgeting, inventory control, and food safety compliance.
- Monitored COGS, cash handling, labor, and sales reporting to support operational and financial performance.
Shift Supervisor
COFFEE BEAN & TEA LEAF
Rancho Cucamonga, CA
02.2012 - 02.2016
- Assisted store leadership in optimizing daily operations scheduling and overseeing team performance.
- Optimized operational efficiency and upheld high service standards to enhance customer experience during busy times.
- Facilitated staff development and enhanced customer experience initiatives.
General Manager
Juice it up!
Fontana, CA
01.2005 - 08.2009
- Directed daily operational activities to enhance efficiency in staffing, inventory control, scheduling, sales performance, and customer service.
- Facilitated store openings, retraining initiatives, and operational enhancements across multiple locations.
- Negotiated and formalized catering agreement with Fontana School District, focusing on quality meal provision for students.
Education
Master of Science - Directing & Producing
Full Sail University Online
Winter Park, FL10-2015
Bachelor of Science - Game Design
Full Sail University Online
Winter Park, FL10-2014
Associate of Applied Science - Film Studies
The Los Angeles Film School
Hollywood, CA11-2011
Skills
- Leadership & Operations
- Team Leadership & Staff Development
- KPI & Sales Performance Management
- Labor Scheduling & Workforce Planning
- Inventory Management & Loss Prevention
- P&L and Budget Management
- Customer Experience & Conflict Resolution
- Multitasking and organization
- Business & Technology
- Kronos Workforce Management
- UltiPro HR Systems
- Microsoft Office & Mac OS
- Creative & Media
- Adobe Creative Suite (Basic)
- Game Capture & Asset Management
- Final Cut Pro (Basic)
Selective Media Experience
- Freelance - Production Coordinator /Production Assistant
- Los Angeles, CA, 10/2007 - 12/2016
- Game Capture Artist; Freelance Contract
- August 2018 – June 2021
- DBC, Dark Burn Creative, Playa Vista, CA
Timeline
Store Manager
Starbucks
11.2021 - Current
Store Manager
Hot Topic
08.2019 - 05.2021
Store Manager
GameStop
09.2016 - 04.2018
General Manager
PizzaRev
01.2016 - 08.2016
Shift Supervisor
COFFEE BEAN & TEA LEAF
02.2012 - 02.2016
General Manager
Juice it up!
01.2005 - 08.2009
Master of Science - Directing & Producing
Full Sail University Online
Bachelor of Science - Game Design
Full Sail University Online
Associate of Applied Science - Film Studies
The Los Angeles Film School