Amanda Molitor
Communications & Public Relations Professional
Denver,CO
Summary
Results-driven Communications and Public Relations professional with 10 years of experience developing and executing PR and digital marketing campaigns.
Overview
8
8
years of professional experience
Work History
Vice President of Public Relations
Lou Hammond Group
11.2022 - 09.2023
- Developed the annual media strategy for several clients which outlined: monthly and annual press coverage goals, key messaging points, media targets, as well as stakeholder relations and brand partnerships
- Oversaw all day-to-day operations and managed a team of 5 account executives and marketing managers
- Implemented new reporting tools (Cision) and oversaw the creation of monthly and quarterly reports for account KPIs.
- Led efforts for developing RFP responses and new business presentations for potential clients
Senior Manager of Brand Marketing
LIV Sotheby's International Realty
04.2022 - 11.2022
- Created the brand's messaging platform as well as the content and strategy for internal and external campaigns to increase broker retention and brand awareness
- Provided direction and copywriting for all video content, internal and external email campaigns, social media, blog content, magazine articles, and mailers
- Increased social media video viewership by 53%
- Consistently maintained click-through rates of 4% or higher for email campaigns
Senior Public Relations Manager
LIV Sotheby's International Realty
08.2019 - 04.2022
- Led all public relations efforts on behalf of the largest Sotheby's International Realty affiliate in the world
- Secured 200+ press placements in 2021
- Lead content writer for all brand communications and publications including LIV Magazine, weekly articles in The Denver Post, and monthly articles in Vail Daily and Summit Daily
- Conducted detailed research and analyzed quarterly market data to produce consumer-facing reports
Brand Manager & Public Relations Specialist
Brand Iron
01.2018 - 08.2019
- Managed 10+ accounts for which weekly and monthly reports measuring KPIs specific to each client were delivered
- Specialized in developing and executing go-to-market plans and new brand identity rollouts
- Led rebranding, content marketing, and public relations projects for multiple clients at a time
- Provided on-site photo and video shoot direction as well as storyboarding and narrative development
Public Relations Coordinator
Merit Mile
08.2015 - 01.2018
- Worked closely with the Director of Public Relations to craft impactful press releases, distribute effective pitches, and secure media placements for clients in a variety of industries
- Developed native content marketing pieces to be placed in digital and print publications infused with SEO keywords to increase brand presence online
Education
B.A. in Journalism - Multimedia Communications
Florida Atlantic University
Boca RatonSkills
Communications Strategy
Timeline
Vice President of Public Relations
Lou Hammond Group
11.2022 - 09.2023
Senior Manager of Brand Marketing
LIV Sotheby's International Realty
04.2022 - 11.2022
Senior Public Relations Manager
LIV Sotheby's International Realty
08.2019 - 04.2022
Brand Manager & Public Relations Specialist
Brand Iron
01.2018 - 08.2019
Public Relations Coordinator
Merit Mile
08.2015 - 01.2018
B.A. in Journalism - Multimedia Communications
Florida Atlantic University
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