Amanda Moreno, EMBA

Role: Campaign lead, directing social-first product launches and YouTube's presence during tentpole cultural moments (ie, World Cup 2026). Department leader, owning team processes, messaging docs, global ways-of-working and production materials.

• Activated YouTube's presence at VidCon from 2023-2025, directing processes, partners and YouTube creators, directing first of their kind on the ground activations, to outperform engagement metrics consistently each year (by +107% on average)
• Designed the social campaign for #TheWorldsGreatest gaming competition in 2023, hosted by Ludwig, featuring 12 IPs, 20 gamers, and 2 days of tournament gameplay. The activation over-performed engagement benchmarks by 2x.

Role: Communications Strategy and Social director, overseeing 5+ direct reports, to establish brands and build business for clients on a global scale.

For Samsung Global

• Directed the media strategy and channel planning for a virtual concert with Charli XCX in Roblox, drawing over 9.7 million visits, 17,000 upvotes, and 65,000 favorites.

For Wieden + Kennedy

• Pioneered the influencer strategy and creator briefs materials for a brand-defining activation for Delta: The Delta Runway Collection, featuring travel-ready drops from 6 designers and an unmissable runway show event, broadcast on IG live from stunningly transformed airplane hangar that seated 200 guests and influencers. The activation earned 580.5MM press impressions, with 30 assets, and 130 social posts earning 2.1M organic views and 160K organic engagements.

Role: Department Head, setting the vision for the agency's social media practice and defining the processes, priorities and organizational structure of the discipline. Unlocked new agency revenue streams, with a focus on the company's largest driver or business: Verizon and Visible.

• Created the communications strategy department at the agency, restructuring in order to earn new business, offer career paths and onboard talent. Ultimately, I oversaw 14 direct reports - from associate to the director level - across three offices, growing the team by 50%.
• Earned new business, landing the scope of work for the partnerships, media and social strategy specific to Verizon's Gaming Initiatives.
• Worked alongside Verizon executives to scale a tentpole campaign, The Reset, across OOH, digital, OLV and keynote moments at E3. The campaign’s defining asset earned 8 million views, 254K likes, 85K comments & 12K retweets, contributing to brand lift across key perception metrics. Industry accolades include Cannes (Shortlist), D&;AD: Wood Pencil (Shortlist) , One Show: Gold (VFX), Shortlist • Clio: Gold, Bronze (Shortlist).
• .Oversaw the social marketing for the largest Super Bowl activation in Verizon history (2021). 40 million players visited the branded stadium in Fortnite, 1.5 million visitors competed and played games, and over 5 million fans tuned into the livestreams on Twitch.

.Role: Led the strategic vision for various clients, with a focus on the Panera Bread business. During this time, Ad Age declared Anomaly NY the 2017 ‘Agency of the Year,' and Panera Bread "Marketer of the Year."

• Created the social strategy for Panera Bread, redefining multi-year OKRs and share of conversation metrics; as a result, branded conversation increased by 300%, and Panera earned Shorty Award nominations for "Meme of the Year" and "Best Twitter Presence." The strategy unlocked new revenue streams, allowing us to onboard and hire two new social team members.
• Led one of Panera's defining innovations and most viral brand moments: the double bread bowl. The limited time menu item doubled sales in target markets, earned 497 MM media impressions and garnered 147,000 social mentions in year one.
• Architected the channel and media strategy a SONOS' brand campaign, "Wake Up the Silent Home", including dynamic media placements and 113 total assets targeted across each phase of the consumer journey

Role: Thought leader and strategist, driving platform innovation across various clients, with a focus on Johnson & Johnson's beauty and CPG portfolio

• Launched the Aveeno brand’s Instagram presence, defining the look and feel, launch strategy and content playbook, helping to and grow the brand by 50,000 followers in the first three months.
• Spearheaded Clean&Clear's first ever partnership with Musical.ly (now TikTok), and the brands' first ever Facebook Canvas ads (now Instant Experience ads) for Aveeno and Clean & Clear.