Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Amanda Morris

Memphis,TN

Summary

Seasoned Global Brand Marketing Manager with a proven track record at Sylvamo, excelling in marketing strategy that increases brand awareness and drives sales. Proficient in project planning and execution, and skilled at unifying stakeholders across all levels around a cohesive vision and strategic roadmap. Consistently delivering results that align with corporate objectives and market demands.

Overview

15
15
years of professional experience

Work History

Global Brand Marketing Manager

Sylvamo
Memphis, TN
11.2023 - Current
  • Developed and executed brand marketing strategies across multiple product lines.
  • Ensured alignment of brand plans with corporate goals to exceed targets for volume, price, and mix.
  • Managed budgets exceeding $2 million for all branding initiatives.
  • Negotiated contracts and licensing agreements valued at $10 million.
  • Identified new promotional opportunities, including sponsorships and events.
  • Planned and executed trade shows, conferences, and training programs.

HP Brand Manager

Sylvamo
Memphis, TN
04.2023 - 11.2023
  • Developed and managed campaigns that significantly elevated brand awareness.
  • Conducted market research to identify target customer segments and preferences.
  • Managed budgets for marketing activities, including advertising spend and event sponsorships.
  • Collaborated with creative teams to design packaging, advertisements, and sales collateral.
  • Established metrics to evaluate success of each marketing campaign.

ECommerce Manager

Sylvamo/IP
Memphis, TN
04.2018 - 04.2023
  • Cast a vision and created a project plan to launch the first B2B eCommerce site for the organization.
  • Hired, trained, and managed the first eCommerce team.
  • Assessed vendors and negotiated the scope of work to design and develop the site.
  • Aligned key stakeholders and created goals for each team to ensure a successful launch and adoption with customers.

Customer Marketing Manager

International Paper
Memphis, TN
04.2016 - 04.2018
  • Acted as a personal Marketing Manager to multiple National Account Managers and managed the customers' marketing budgets.
  • Developed and implemented customer segmentation strategies to optimize marketing campaigns.
  • Provided regular reports on campaign performance metrics, ROI, and other KPIs.
  • Maintained knowledge of industry trends to recommend suitable strategies.

Various

International Paper
Memphis, TN
05.2010 - 03.2016
  • Supply Chain Associate May 2010-July 2012
  • Regional Account Manager July 2012-March 2015
  • Assistant Product Manager March 2015-April 2016

Education

BBA - Marketing & Management

Mississippi State University
Starkville, MS
05-2010

Skills

  • Brand strategy
  • Strategic marketing
  • Team leadership
  • Agency management
  • Budget management
  • Negotiation skills

Affiliations

  • Led and launched first Employee Resource Group - Global Women in Leadership
  • Lead local Labeled & Loved group for moms of children with disabilities
  • Fundraise for various non-profits

References

References available upon request.

Timeline

Global Brand Marketing Manager

Sylvamo
11.2023 - Current

HP Brand Manager

Sylvamo
04.2023 - 11.2023

ECommerce Manager

Sylvamo/IP
04.2018 - 04.2023

Customer Marketing Manager

International Paper
04.2016 - 04.2018

Various

International Paper
05.2010 - 03.2016

BBA - Marketing & Management

Mississippi State University

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