Summary
Overview
Work History
Education
Skills
CONTACT
Timeline
Generic

Amanda Neal

Rockford

Summary

Dynamic educator and Parent-Teacher Organization leader with experience in fundraising, community engagement, and relationship-building. Proven ability to design and execute impactful campaigns, secure corporate sponsorships, and foster collaboration among families, school leaders, and community partners. Committed to empowering youth through scholarship initiatives and creating enriching opportunities for students to excel academically and personally. Strong advocate for innovative educational practices that enhance student success and community involvement.

Overview

14
14
years of professional experience

Work History

PTO President (Volunteer Role)

Valley View Elementary
01.2024 - Current
  • Lead a five-member board of a 501(c)(3) nonprofit supporting school programs, advocating for parents, and collaborating with district leadership.
  • Planned and ran a 2024 fundraising campaign that raised $24,000—20% over goal—through targeted outreach and a structured donor engagement strategy. Currently refining the campaign strategy to reach a $27,000 goal with faster, more effective results.
  • Developed a corporate sponsorship program with cleaving levels, identified high-potential donors, and built relationships that secured multiple sponsorships.
  • Represent parent interests at monthly district meetings with the superintendent, curriculum, finance, and HR directors, ensuring community voices are represented.

Founder/Owner

Amanda Joan Baking, L.L.C.
01.2021 - Current
  • Build and manage a small business generating an average of $15,000 net sales annually through product sales and hands-on cookie decorating classes.
  • Develop and execute marketing and sales strategies using Facebook, Instagram, and data analytics, driving 1,800+ follower increase and maintaining strong engaged customer base.
  • Design and facilitate engaging workshops and training sessions, translating complex techniques into clear, easy-to-follow instructions skills directly applicable to sales presentations and client education.
  • Leverage Google Analytics, Instagram Professional Dashboard, and Facebook Business Suite to monitor engagement and implement targeted outreach.
  • Cultivate strong customer relationships and repeat business through effective communication, personalized interaction, and tailored product offerings.

High School English Teacher & Yearbook Advisor

Chesapeake Public Schools
01.2014 - 01.2017
  • Designed and delivered engaging lessons using a mix of technology, storytelling, and interactive strategies to drive student learning—paralleling sales presentations and product training.
  • Managed $40,000 annual budget for the school’s yearbook, leading sales, marketing, and advertising outreach to secure funding through local business partnerships.
  • Taught students copywriting, photography, and layout design reinforcing persuasive communication skills applicable to sales and marketing.
  • Collaborate with colleagues in Professional Learning Communities (PLCs) to refine instructional approaches, demonstrating adaptability and a growth mindset.
  • Led two journalism teams to top-tier state recognition (First Class Rating 2015-16; Second Class Rating 2016-17) through strategic leadership and quality content development.

Middle School English Language Arts Teacher

Norfolk Public Schools
01.2012 - 01.2014
  • Developed and implemented engaging curriculum strategies that catered to diverse learning styles mirroring consultative sales approaches.
  • Integrated technology tools (smartboards, tablets, and interactive software) to enhance student engagement, showcasing adaptability to edtech solutions.
  • Led an after-school drama club of 30 students, reinforcing leadership, public speaking, and presentation skills—all essential for sales roles.

Education

BA - English Secondary

Western Michigan University
Kalamazoo, MI

Skills

  • Fundraising expertise
  • Relationship and team building
  • Time management
  • Self motivation
  • Professionalism
  • Reliability
  • Effective communicator and public speaker
  • Organizational development

CONTACT

  • Rockford, MI
  • 734-646-6608
  • amandajneal13@gmail.com

Timeline

PTO President (Volunteer Role)

Valley View Elementary
01.2024 - Current

Founder/Owner

Amanda Joan Baking, L.L.C.
01.2021 - Current

High School English Teacher & Yearbook Advisor

Chesapeake Public Schools
01.2014 - 01.2017

Middle School English Language Arts Teacher

Norfolk Public Schools
01.2012 - 01.2014

BA - English Secondary

Western Michigan University

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