Summary
Overview
Work History
Education
Skills
Recognition
Quote
Timeline
Generic
Amanda Nelson

Amanda Nelson

Change Leader
Tokyo Japan,NJ

Summary

Experienced Global Leader with over 10 years expertise in sales enablement, data analytics, SFA, operations and major project management

Overview

2
2
Languages
8
8
years of post-secondary education
17
17
years of professional experience

Work History

Biopharma Operations Bold Moves Team PMO

Pfizer
New York, NY
03.2021 - Current
  • PMO lead for the 3.3 Bold move Agile team

Global Sales Enablement Lead

Pfizer
New York, NY
01.2019 - 03.2021
  • Co-Lead and Project Manager of the Highlander PforceRx expansion project to bring a cutting edge CRM platform (Veeva) to more than 11,000 new representatives across 35 markets including Japan
  • Responsible for the strategic thinking necessary to enhance and operationalize the global processes that empower our customer facing colleagues and marketers to make decisions

Global SFA COE Lead

Pfizer
New York, NY
01.2017 - 01.2019
  • Global owner of services including TRA and Deployment, Segmentation, Targeting, Field Force Coaching, Virtual Customer Communications, Rep Triggered Email, and Digital Rep Advisor
  • Manage 3 direct reports responsible for global initiatives across the team's functional responsibilities.

Global Lead Field Force Analytics and Alignment

Pfizer
Dubai, UAE
01.2015 - 01.2017
  • Developed and launched a global AWS based tool for customer segmentation taking into account the move from a SOV model to more targeted channels and messaging.
  • Identified a new TRA tool and launched across the region, bringing mapping into countries where it was previously unavailable.

Sales and Marketing Services Lead

Pfizer Gulf and Levant
Dubai, UAE
01.2014 - 01.2015
  • Completed a data cleanup process that eliminated 14% duplicates in the customer database, and added standard Pfizer codes to the data to facilitate cross-system communication
  • Responsible for coordinating onboarding of new sales representatives, including leading skills and CRM training and synchronizing HR, Product and Sales Management training

Field Force Effectiveness Manager

Pfizer Gulf and Levant
Dubai, UAE
01.2011 - 01.2013
  • Complete responsibility for the incentive scheme; including plan design, implementation through EMBU SDM module, scorecard development and payout validation.
  • Managed a team of 7 FFE assignees across geographic markets on projects related to FFE initiatives.

Field Force Effectiveness Secondee

Pfizer
Dakar, Senegal
01.2010 - 01.2011
  • Assisted with initiative to build Pfizer generics franchise across 11 West African nations in terms of ; selecting appropriate molecules for inclusion, forecasting revenues, securing distribution, attaining regulatory approval; and planning for field staffing.
  • Organized the launch of a major new brand in the pain franchise across West Africa; including working with KOLs and handling logistics of launch activities.

Senior Manager, Sales Operations

Pfizer
New York, NY
01.2007 - 01.2011
  • Frequently advise and present to senior leaders, including the President of US Primary care, Regional Sales Presidents, and the Vice Presidents of Customer Engagement, Operations and Customer Information Management on sales and compensation related issues.
  • Co-led cross-functional Performance Monitoring workstream of Wyeth integration which developed metrics and methods to maintain performance of key brands during integration.

Associate Consultant

ZS Associates
Evanston, IL; New York, NY
01.2004 - 01.2007
  • Developed and launched a unique market valuation approach based on payer access, prescribing and physician attitudes.
  • Designed, conducted and statistically analyzed various qualitative and quantitative research campaigns, including interviews, office observations and ride-alongs with representatives, and web-based surveys.
  • Optimized Clients FF size, structure and geographic deployments

Education

M.B.A - Global Business And Strategy

NYU Stern School Of Business
09.2010 - 01.2014

BBA - International Business & Marketing

University Of Wisconsin - Madison
Madison, WI
09.1999 - 12.2003

BBA - French

ESCP-EAP European School Of Management
Paris France
01.2003 - 05.2003

Skills

Salesforce Design and Enablement

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Recognition

Winner of the CBO Boldly Done Award for Project Highlander in May 2020

Key Member of the Gulf Women's Council - Pfizer GLM awarded the Most Women Friendly Employer in the Middle East 2012

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Biopharma Operations Bold Moves Team PMO

Pfizer
03.2021 - Current

Global Sales Enablement Lead

Pfizer
01.2019 - 03.2021

Global SFA COE Lead

Pfizer
01.2017 - 01.2019

Global Lead Field Force Analytics and Alignment

Pfizer
01.2015 - 01.2017

Sales and Marketing Services Lead

Pfizer Gulf and Levant
01.2014 - 01.2015

Field Force Effectiveness Manager

Pfizer Gulf and Levant
01.2011 - 01.2013

M.B.A - Global Business And Strategy

NYU Stern School Of Business
09.2010 - 01.2014

Field Force Effectiveness Secondee

Pfizer
01.2010 - 01.2011

Senior Manager, Sales Operations

Pfizer
01.2007 - 01.2011

Associate Consultant

ZS Associates
01.2004 - 01.2007

BBA - French

ESCP-EAP European School Of Management
01.2003 - 05.2003

BBA - International Business & Marketing

University Of Wisconsin - Madison
09.1999 - 12.2003

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