Amanda Odle
Severance,CO
Summary
Experienced marketing leader with a proven track record of delivering outstanding marketing campaigns, content, and collateral. Skilled in developing and executing strategies that drive results and align with innovative approaches. Collaborative professional excelling in account management and search engine optimization strategies. Known for attention to detail, decisiveness, and leading teams towards success.
Overview
8
8
years of professional experience
Work History
SEO Account Manager
SEO Direct
2023.03 - Current
- Increased website traffic for an average of 15 accounts by implementing effective SEO strategies and analyzing user behavior.
- Analyzed competitors'' strategies and adapted best practices for a competitive edge in organic search results.
- Managed budgets for SEO projects, ensuring resources were allocated efficiently for maximum impact on business goals.
- Coordinated with contracted web developers to ensure optimal site architecture from an SEO perspective, resulting in faster load times and improved crawlability.
- Conducted regular content audits to identify gaps and opportunities for improvement, leading to a more comprehensive and engaging user experience.
- Defined clear KPIs and reported on the success of SEO efforts through regular tracking and analysis of key metrics.
- Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
- Maintained knowledge of latest industry trends and algorithm updates, ensuring continued effectiveness of SEO techniques employed.
- Monitored Google Analytics data regularly to track progress of implemented SEO tactics and make necessary adjustments.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Search Engine Optimization Specialist
Luxury Presence
2022.04 - 2023.01
- Provided actionable recommendations for content creation based on keyword research findings for a book of 80+ real estate accounts.
- Enhanced website visibility by implementing on-page and off-page SEO strategies for 80+ websites monthly.
- Conducted keyword gap analysis for identifying new ranking opportunities in the industry niche.
- Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
- Improved search engine rankings by conducting comprehensive site audits and addressing technical issues.
- Analyzed competitor strategies to identify areas for improvement in clients campaigns.
- Increased organic traffic through keyword research, analysis, and optimization.
Search Engine Optimization Team Lead
SharpNet Solutions, Inc.
2021.07 - 2022.04
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities for a team of 6+ account managers.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Collaborated with 3-5 other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
- Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
- Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Search Engine Optimization Specialist & Digital Marketing Account Manager
SharpNet Solutions, Inc.
2021.02 - 2021.07
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Contributed to the overall success of the company by participating in team meetings, sharing insights, and brainstorming innovative ideas for continuous improvement.
- Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
Communications Specialist
GymKix, LLC
2019.04 - 2020.08
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key initiatives.
- Took photographs and videos during special events for promotional materials and social media pages.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Organized major corporate events, enhancing company culture and stakeholder relationships.
Program Director
Boys & Girls Clubs of Central Texas
2019.08 - 2019.10
- Trained and supervised a team of support staff, fostering a positive work environment for all employees.
- Enhanced youth program outcomes by implementing creative and engaging activities.
- Gathered feedback from participants, parents, staff members regularly to identify areas for improvement within programs offered.
- Streamlined communication with parents and guardians, ensuring timely updates on program events and student progress.
- Promoted a safe and inclusive environment by enforcing strict adherence to behavioral guidelines and conflict resolution strategies.
- Developed curriculum for various age groups, resulting in increased program participation.
- Adhered to negotiated annual budget and spending requirements.
Education
Bachelor of Arts - Digital Communications And Media
Colorado State University
Fort Collins, CO05.2018
Skills
- Account Management
- Customer Service
- Teamwork and Collaboration
- Client Relations
- Strategic Thinking
- Client Relationship Management
- Strategic Planning
- Documentation And Reporting
- Project Management
Timeline
SEO Account Manager
SEO Direct
2023.03 - Current
Search Engine Optimization Specialist
Luxury Presence
2022.04 - 2023.01
Search Engine Optimization Team Lead
SharpNet Solutions, Inc.
2021.07 - 2022.04
Search Engine Optimization Specialist & Digital Marketing Account Manager
SharpNet Solutions, Inc.
2021.02 - 2021.07
Program Director
Boys & Girls Clubs of Central Texas
2019.08 - 2019.10
Communications Specialist
GymKix, LLC
2019.04 - 2020.08
Bachelor of Arts - Digital Communications And Media
Colorado State University
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