Amanda Owens
Odenton,MD
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Manager
Sheraton Hotels & Resorts
02.2023 - Current
- Follow up with group/banquet leads received by front desk, banquets, reservations, Marriott, 3rd party companies etc
- In a timely manner using CI/TY & Lightspeed
- Negotiate and quote rates and agreements on all Banquet/Meeting space and Hotel business in order to maximize revenues for Food & Beverage, and Hotel
- This involves detailed follow-up to ensure a smooth transition from arrival to departure of guests
- Developed professional partnerships with University of Maryland Baltimore County Athletics, Salisbury University, Baltimore Blast, 3 Steps Sports, CIAA, University of Maryland Eastern Shore, Towson University Athletes, United States Naval Academy and University of Maryland
- Maintain knowledge of competitor’s sales and convention programs, including reader board monitoring at area hotels and convention centers, in order to generate future leads and to be aware of the caliber of service delivered at our competitors
- Maintain knowledge of all promotions throughout the property in an effort to stimulate and retain new business
- Maintain communication and rapport with guests to ensure the utmost quality customer satisfaction.
Community Sales Director
The Arbor Company
01.2022 - 02.2023
- Responsible for census of 42 Assisted Living, 19 Bridges and 24 Memory Care Units
- Instruct team members how to establish sales and customer retention goals, Develop pitch scripts and provides tips on how to keep sales calls friendly and targeted
- Mentored Move-in Coordinator to guide her through training processes, All The Right Moves, tour guide, sales scripts, external marketing and follow up with families and residents to provide the absolute customer service experience
- Achieves occupancy and revenue goals through direct selling, external and internal community events, community outreach, and external business development
- Consults with prospects and family members on their assisted living and memory care needs and preferences
- Builds productive relationships with industry partners and referral sources
- Response for all aspects of community events - including; event layouts, menus, marketing to the community, booked and coordinated with all vendors
- Accountable for departmental budget
- Drafts and executes annual sales plan for community including competitive intelligence, pricing and strategic marketing
- Improves procedures to ensure team focus on sales efforts
- Collaborates with department managers to correct problems and improve services
- Encourages creative thinking, problem solving, and empowerment as part of the community management group to improve morale and teamwork
- Continually maintains and improves company's reputation and positive image in the markets served.
Director of Sales and Marketing
Regency Park Senior Living
10.2016 - 05.2022
- Responsible for census of 43 Assisted Living and 12 Memory Care Units
- Achieves occupancy and revenue goals through direct selling, external and internal community events, community outreach, and external business development
- Consults with prospects and family members on their assisted living and memory care needs and preferences
- Builds productive relationships with industry partners and referral sources
- Response for all aspects of community events - including; event layouts, menus, marketing to the community, booked and coordinated with all vendors
- Accountable for departmental budget
- Drafts and executes annual sales plan for community including competitive intelligence, pricing and strategic marketing
- Improves procedures to ensure team focus on sales efforts
- Collaborates with department managers to correct problems and improve services
- Encourages creative thinking, problem solving, and empowerment as part of the community management group to improve morale and teamwork
- Continually maintains and improves company's reputation and positive image in the markets served.
Director of Sales and Marketing
Morningside House of Laurel
12.2012 - 10.2016
- Accomplished generating leads and translating them into sales
- Developed and executed a creative and aggressive marketing strategy
- Responsible for electronic and print advertising, as well as generating a social media presence that portrays and markets Morningside House
- Plan and host events to showcase the community to prospective residents
- Frequently and consistently communicate with individuals other than the prospect(s) who are involved in the decision process such as adult children, financial advisors, caregivers, etc
- Worked with prospect and families to provide after hour tours or weekend tours when needed
- Attended daily meetings with department heads and Executive Director to assess appropriate follow-up
- Discussed the current census admissions, discharges and residents Medicaid Waiver and VA applications
- Provided day to day leadership for the marketing team
- Participated in weekend call coverage in Manager rotation.
Skills
- CPR Certified
- Hospice Care
- Dementia Care
- Events management
- Alzheimer's Care
- Autism Experience
- Support group facilitator for the Alzheimer's Association
- COMAR
- Database Management
- Goal Setting and Achievement
- Contract Management
- Lead Identification and Generation
Certification
- Registered Behavioral Technician, 03/01/16
- Advocate for the Alzheimer's Association
- Dementia Practitioner, 09/01/17
Timeline
Sales Manager
Sheraton Hotels & Resorts
02.2023 - Current
Community Sales Director
The Arbor Company
01.2022 - 02.2023
Director of Sales and Marketing
Regency Park Senior Living
10.2016 - 05.2022
Director of Sales and Marketing
Morningside House of Laurel
12.2012 - 10.2016