Amanda Ozarowski

Creative lead for global brands like DoorDash, Centrum (Haleon), Pure Leaf, and The LEGO Group. During my time as CD, I've led campaigns that drive cultural impact and engagement — like DoorDash’s first-ever multi-channel campaign — DashPass Drops — that boosted Gen Z engagement by 40%. I created and wrote Starbucks’ first-ever portfolio campaign with Chance the Rapper, led Centrum’s ‘Hot Conversations’ to a 20% lift in product awareness, and oversee all of LEGO Education’s global product launches — managing IAT relationships and all creative output.

• Develops and refines brand voice across all creative outputs, ensuring consistency, clarity, and impact.
• Drives multi-channel storytelling across campaigns and high-visibility brand moments.
• Oversees copy development across paid marketing, earned media materials, and presentations.
• Manages a team of copywriters and designers—ensuring their work meets brand standards, strategic objectives, and creative excellence, while fostering collaboration and professional growth.
• Crafts and refines compelling copy for major brand moments, maintaining a distinctive and engaging voice.
• Collaborates closely with our strategic teams to shape robust project briefs, ensuring creative outputs align with our strategy at every creative touch point.
• Works closely with ECD, strategy, and department leads to ensure creative aligns with broader business objectives.
• Stays on the pulse of culture and industry trends to continuously evolve and elevate brand narratives so that they are timely and engaging.
• Monitors KPIs, focus group feedback, and audience insights to optimize creative and messaging strategies.

Key Clients: Starbucks, DoorDash, White Claw, and New York Times Cooking—where we almost had the Cookie Monster inspire a nation to determine the cookiest cookie during the holidays.

Led the development of a high-stakes campaign for the grand opening of the National Law Enforcement Museum, navigating the complexities of public sentiment during a period of civil unrest and heightened scrutiny around policing.

Pitched and won the agency’s largest business, Giant Food, working on their first-ever rebrand. “The Little Things are Giant” boosted online sales by 30%, saw a brand lift of 60 points, and outperformed industry competitors by up to 3X.

Was hired to refresh a brand long associated with "gym bros" and expand its appeal to a broader audience—even dogs (yes, they have pet food). Worked closely with product and marketing teams to ensure creative not only shifted perception but also aligned with business objectives. Also served as lead writer for Beyond Raw, driving product launch and campaign development.

Served as the lead writer for Under Armour Women’s, Global Football (Soccer), and Running, shaping the brand voice across these key categories. In this role, I collaborated closely with product and marketing teams while managing external agency partnerships to ensure all creative output aligned with the brand’s tone, messaging, and strategic goals. I also spilled an entire tray of fountain sodas on Mike Ditka's khakis in our campus cafeteria.