Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Amanda Paul-Garnier

New York,NY

Summary

Goal-oriented marketing executive with 15 years experience with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

9
9
years of professional experience

Work History

Senior Brand Director

Frederick Wildman
New York, NY
06.2019 - Current
  • Led team of 8, 5 direct reports spanning portfolio covering Europe, South America and US of over 30 brands with budgets totaling $10M+. Identified as high potential leader within organization.
  • Facilitated development of 3-year plan, strategy deployment, and oversaw execution of marketing campaigns and programs that drove measurable results: +20% in distribution and +10% in volume YoY.
  • Created E-Commerce strategy resulting in implementation of Data Asset Management plan (Salsify), revamp of website and adoption of e-commerce as key strategic pillar.
  • Designed first of its kind Augmented Reality Experience program securing +2,500 engagements while increasing brand relevancy and engagement among younger consumers.
  • Implemented new processes to optimize marketing efficiency such as new budget process to better invest for profitability and new innovation stage gating process to improve launch success of new products.
  • Oversaw PR, Social Media, Creative, Digital & Media agencies managing scopes of work and work flows for portfolio of brands.

Brand Director

SPI Group
07.2018 - 02.2020
  • Supervised and managed design and planning of strategic plans for portfolio of 3 brands with budgets ranging from $3M to $20M, in partnership with international team
  • Revamped digital strategy increasing engagement +15% including: DTC, social media, content creation, paid promotion and influencers, in order to drive sales, increase online audience and improved engagement.
  • Coached, led and developed high performing Brand Marketing team of 3 people.
  • Developed new innovation for portfolio including concept, design, product development, pricing, route-to-market, in collaboration with global marketing and innovation teams.

Senior Brand Manager

Pernod Ricard USA
07.2016 - 07.2018
  • Drove long term strategic framework for marketing, leading development and execution of US strategic annual plan, which addressed all aspects of marketing mix. Shared responsibility for delivery of volume, share and profit objectives consistent with comprehensive brand strategy.
  • As part of omni-channel campaign, spearheaded million-dollar experiential event, from A to Z: ideation, concept development, agency management, execution and ROI measurement. Resulted in +694% volume increase in market, +431% in value and 3.3 billion media impressions.
  • Developed and implemented targeted growth campaigns including luxury brand program resulting in +40% volume and influencer & PR program across entire luxury range resulting in increased impressions +15% YoY.
  • Acted as leader of various cross functional teams, which includes but is not limited to global brand owners, local brand teams, agencies, field marketing and sales to deliver business projects.

Brand Manager

Edrington
New York, NY
03.2014 - 07.2016
  • Managed the development and execution of the brand strategy & annual brand plans with a US based cross-functional team and global partners
  • Oversaw all digital initiatives including content development, social, paid and programmatic media, SEO/SEM and implementation of CRM program
  • Efforts resulted in +100% increase in website traffic and significant increases in engagement on all social channels
  • Created and managed execution of key marketing programs winning yearly company award for best- in-class program
  • Collaborated with Global Marketing to launch new product innovations in test markets to drive future growth for portfolio
  • Responsible for selection and management of various agencies: experiential, creative, PR, simple event execution
  • Lead creative development of all POS tools and assets from concept to execution

Education

M.A - French

Columbia University
New York, NY
2006

B.A. -

University of California, Berkeley
Berkeley, California
2003

Skills

  • Strategic Planning and Alignment
  • Brand Development
  • Market Research Analysis
  • Budgeting and Expenditures
  • Training Junior Team Members
  • Campaign Planning
  • Strategic Brand Management
  • Portfolio Optimization

Additional Information

Fluent French, Intermediate Spanish, Basic Italian

iDig VIP, Nielsen, Power BI, Tableau, Excel, PPT, Adobe Acrobat

Co-lead Women’s ERG, PS 84 Parent Coordinator, Room to Read Volunteer

Timeline

Senior Brand Director

Frederick Wildman
06.2019 - Current

Brand Director

SPI Group
07.2018 - 02.2020

Senior Brand Manager

Pernod Ricard USA
07.2016 - 07.2018

Brand Manager

Edrington
03.2014 - 07.2016

M.A - French

Columbia University

B.A. -

University of California, Berkeley

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Amanda Paul-Garnier