Amanda Polito

• Lead the team responsible for the strategic planning, development, execution and measurement for Elevance Health’s brand + brand performance advertising discipline across all consumer segments and lines of business delivering breakthrough creative and measurable results.
• Prioritize and allocate valuable resources to meet business targets.
• Drive strategic improvements to enhance operational and organizational efficiencies.
• Foster work culture of collaboration and inclusion to increase morale and reduce turnover.
• Manage annual budget of $40M+.
• Direct all aspects of campaign creative development and production including: development of creative briefs, management of creative agency and overall creative process to ensure creative is compelling and delivers on the brief.
• Direct all aspects of brand + brand performance media strategy and execution including: development of media briefs, management of media agency, integration with lower-funnel/performance activities and overall campaign measurement/optimization of in-market performance.
• Lead relationships with top-tier creative and media agencies including ongoing annual retainer planning and management.
• Lead brand advertising team resourcing model, including recruiting/ staffing and ongoing coaching and professional development of the team.
• Collaborate with key senior leaders across marketing on building and maintaining fully integrated brand + brand performance practice.

Notable Recent Achievements:

• Led significant brand re-architecture effort in 2022/2023 including rebrand of parent company Anthem to Elevance Health and launch of two new go-to-market brands Wellpoint and Carelon: responsible for campaign strategy, creative development, media planning/execution and brand measurement.
• Built Elevance Health’s current brand media and creative agency of record capabilities from the ground up including: RFP efforts to consolidate formerly fragmented creative and media operations, significantly improved resource and operating models and the integration of upper and lower-funnel advertising functions. This action is saving Elevance Health more than $4M annually.

• Led all local-market media planning, sponsorship and creative strategy development and execution across 71 local-markets, supporting all lines of business and consumer segments.
• Managed a team of 12, including 5 direct reports.
• Led development of agent marketing programs and processes designed to establish consistent branded retail and local presence across 10,000+ agency force.
• Managed multiple advertising agency relationships, accountable for scope development, expense management and overall integration.
• Led cross-functional Catastrophe response advertising program.
• Accountable for a total of $90MM in budget across multiple program line items.
• Managed the Allstate Arena title sponsorship including renegotiation of a 10-year contract, redesign of internal and external branded space.

• Led local market planning and creative execution for 14 regions and Canada.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Accountable for $50MM media plan and local-market custom creative strategy.
• Launched Homeowners product across 45 markets, driving profit in product line for first time in ten years
• Created planning and execution system that reduced overall agency scope by 30% and improved program ROI

• Led overall creative strategy for all Life and Retirement consumer-facing product communications and advertising.
• Led brand strategy redesign, naming, launch planning for new suite of Retirement offerings.

• Oversaw marketing planning and sales for the Western Territory.
• Managed centralized marketing resources for entire area.
• Implemented new product line launches by initiating strategic advertising projects and marketing tactics.

• Planned and executed internal and external marketing campaigns.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.