Amanda Pospischil
Columbia,SC
Summary
Marketing professional well-versed in brand development and strategic planning. Known for driving successful campaigns that align with company vision and foster brand loyalty. Focuses on collaborative efforts and results-driven projects, adapting seamlessly to changing market demands. Skilled in market analysis, creative direction, and communication.
Overview
18
18
years of professional experience
Work History
High End Brand Manager
KW Beverage
08.2014 - Current
- Lead craft sales for wholesaler that accounts for over 200,000 cases and 4 million dollars in craft sales annually
- Manage over 25 craft brands for wholesaler which includes, inventory, logistics, marketing, events and sales
- Execute monthly programming in retail
- Secure National Account placements for new products
- Liaison between breweries and wholesaler
- Assess pricing in market
- Navigate bringing in and launching new brands to market
- Actively pursue and encourage attainment of monthly and quarterly goals
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Conducted market research to identify new opportunities and target markets.
Corporate Trainer
Carolina Ale House
01.2007 - 08.2014
- Trained in all aspects of restaurant operations including serving, bartending, store openings, customer service, new employee expectations, opening and closing restaurant, sales, scheduling and promotional events
- Assisted in management of Harbison location consisting of 40+ employees
- Traveled to all new and existing locations as the corporate bar trainer to ensure that each location is following all specifications as instructed by Sullivan Management
- Trained new employees in all restaurant operations as noted above
- Developed marketing materials for the Harbison location
- Conducted evaluations and observed employee performance to identify areas of needed improvement.
- Developed training programs to meet company objectives.
- Supported company growth by designing targeted training programs for new hires.
- Supervised a team of trainers, providing guidance on instructional design techniques and delivery methods that maximized learner outcomes.
- Collaborated with management to identify company training needs and scheduling.
Education
No Degree - Journalism, Sports Management
University of South Carolina
Columbia, SC01-2007
Skills
- Sales support
- Partnership development
- Brand strategy
- Product management
Timeline
High End Brand Manager
KW Beverage
08.2014 - Current
Corporate Trainer
Carolina Ale House
01.2007 - 08.2014
No Degree - Journalism, Sports Management
University of South Carolina
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