Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Amanda Powell

Marketing And Social Media
Somerdale,NJ
Amanda Powell

Summary

Entrepreneurial and creative leader passionate about books, turning innovative ideas into tangible results, and fostering communities. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities.

Overview

11
years of professional experience
5
years of post-secondary education

Work History

A Cookie Named Desire, Remote, Virtual

Founder
2013.12 - Current (10 years & 9 months)

Job overview

  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Created and cultivated strong community internationally around brand utilizing social media to drive traffic and increase cookbook sales.
  • Developed consistent marketing strategy employing social media industry best practices and tools for consistent traffic and growth.
  • Organized content and marketing timelines based on market trends.
  • Developed newsletter strategy that garners 50% open rate and 17% click rate.
  • Wrote and photographed cookbook, assisted in promotion strategy alongside publishers and marketers.

AllState, Williamstown, NJ

Licensed Sales Professional
2012.02 - 2013.12 (1 year & 10 months)

Job overview

  • Utilized targeted email campaigns and cold calling to increase revenue.
  • Attended continuing education courses and workshops to gain additional insurance industry knowledge.
  • Promoted products and services using upselling and other sales strategies.
  • Exceeded corporate quotas for monthly policy sales.
  • Provided coverage option information to assist clients in protecting assets.
  • Built relationships with customers and community to promote long term business growth.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.

Education

Richmond, The American International University , London, UK

Bachelor of Science from Corporate Communications
2005.09 - 2010.06 (4 years & 9 months)

University Overview

Double minor: Marketing and Art, Design, and Media

Interned at Content Media Corp, TheoPR, and Glass Loves PR

Skills

    Search Engine Optimization

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Accomplishments

  • Developed, wrote, and photographed cookbook coming out August 2023.
  • Assisted in developing marketing and social media strategy to promote cookbook and campaigns for A Cookie Named Desire
  • Utilized software such as Adobe InDesign, Premier Pro, Photoshop, and Lightroom in writing and editing my cookbook.

Timeline

Founder

A Cookie Named Desire
2013.12 - Current (10 years & 9 months)

Licensed Sales Professional

AllState
2012.02 - 2013.12 (1 year & 10 months)

Richmond, The American International University

Bachelor of Science from Corporate Communications
2005.09 - 2010.06 (4 years & 9 months)
Amanda PowellMarketing And Social Media