AMANDA RANDALL

Driving regional sales strategy, distributor performance, account development, and brand execution. Managing operations, national account programs, market forecasting, pricing coordination, hiring, coaching, and territory expansion. Leading activation planning, distributor alignment, and channel-specific growth.

• Produced 294% sales growth , leading all U.S. markets.
• ·Added 412 accounts through targeted development and relationship expansion.
• Delivered 364% growth in accounts sold and secured 594 new distribution points within one YTD cycle.
• Hired and developed the top-performing Market Manager in the country.
• Managed National Accounts; strengthened multi-unit brand presence.
• Generated 29% of national YTD case sales from Florida alone.
• Launched Natterjack in the Johnson Brothers Nevada

network, accelerating early market penetration.

Overseeing statewide sales operations, distributor management, pricing strategy, forecasting, Brand Ambassador oversight, and event activation. Directing statewide incentives, trade shows, trainings, procurement, budgeting, and strategic planning to scale brand presence in on/off-premise and national accounts.

• Ranked #1 in US in case sales, new accounts sold, and new points of distribution within nine months.
• Built statewide sales programs that drove brand growth and expanded visibility in chains, high-volume independents, and national accounts.
• Managed budgets, inventory planning, and order flow to support rapid growth.
• Designed and deployed pricing structures, incentives, deals, and marketing programs that elevated distributor execution.
• Led Market Manager & Brand Ambassador recruiting, hiring, training, scheduling and performance standards.

Managing a territory through account development, distributor coordination, brand activation, and large-scale event execution. Leading forecasting, promotional programming, and a 30-person Brand Ambassador team. Directing logistics and representation at festivals, trade shows, sporting events, and consumer activations.

• Built 2nd largest U.S. territory , driven by expansion and field execution.
• Delivered consistent 40–50% YoY revenue growth.
• Captured 65% of total Central Florida revenue through strategic partnerships and optimized account coverage.
• Led a 30-person Brand Ambassador team across events and activations.
• Represented brand at events with up to 20,000 attendees , boosting trial.
• Earned top national distinctions: 2019 Territory Manager of the Year , #1 for case volume over goal, and Top 4 for Lemon Launch.

• Managed 40 Orlando accounts from independent liquor stores, national chain accounts, and club stores for major wine and spirits including Bacardi, Brown Forman, William Grant & Sons, Proximo, and Gallo.
• Developed and maintained strong client relationships to drive sales growth and customer satisfaction.
• 2015 ‘1870 Old Forester Founder's Reserve Society' Nominee
• Grew Brown Forman's Whiskey portfolio by +2,000 cases YTD
• 7+ years double-digit revenue growth
• 2016 SALES PERSON OF THE YEAR | 2015 and 2017 RUNNER UP SALES PERSON OF THE YEAR

• Shadowed 12 sales representatives' territories gaining exposure to diverse markets, retailers, and various selling techniques.
• Contributed to each division's overall ‘Go-to-Market' performance by identifying opportunities and initiating sales presentations to achieve new product placements, fill distribution voids, gain floor space, and leverage blitz deals.

• Provided operational oversight to the F&B program, serving as the primary liaison between Dubsdread Golf Club & the TapRoom Restaurant.
• Devised and implemented sales strategies that were informed by demand forecasting and coordination of tournaments and resulted in improved financial outcomes.
• Coached, developed, and mentored employees, created employee schedules, and completed 1:1 and group training with new hires for all team members to meet performance standards.

• Increased sales and brand awareness through consumer interactions, pos, samplings, and various promotional events/national programs. Gained experience in sales and account management, relationship-building, product placement, and promotion.