Amanda Rice
Digital Marketing
North Salt Lake,UT
Summary
Successful Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing strategies and campaigns. Passionate about connecting with target audiences, while driving positive brand awareness and increasing revenue. Insight-driven and adaptable to changing market conditions.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
Work History
Digital Marketing Specialist
Level Education Group, LLC.
Draper, Utah
01.2022 - Current
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created and deployed social media content (Facebook, Instagram, and LinkedIn), engaged with target audiences and boosted reach with strategic ad placements (launched Instagram social channel and grew the account organically averaging 200 new followers every month)
- Day-to-day management and execution of multi-channel marketing automation campaigns and provide ongoing optimization (increased revenue by average of 20% MoM)
- Analyze campaign analytics, and track and identify strategies to increase RIO, while maintaining monthly budget ($200,000)
- Identify and create strategies surrounding paid search and paid social efforts using Google, Bing, Facebook, and LinkedIn (maintaining average of over 300% ROAS for Google and over 200% for Bing)
SEO Intern
97th Floor
Provo, UT
11.2021 - 02.2022
- Assisted team with online marketing efforts for various clients including 1st Phorm, Andy Frisella, Serta, Simmons, Beauty Rest, Celebrity Cruises, Sold.com, Wave Neuro, Tuft & Needle, and eFileCabinet
- Updated copy and created new content for each company's blogs, social media channels, and online partners
- Used marketing reporting and analytics programs like Google Analytics, Ahrefs, and Moz, to effectively track site visitors and customer analytics, as well as improve overall ROI for online efforts
- Trained in all core SEO areas including and not limited to keyword research, link building, site audit/analysis, social media marketing, strategic content marketing, competitive analysis, off & on-page SEO, local SEO, and social media advertising
- Analyzed SEO outreach goals and presented findings to account executives
Operations Specialist
Deserve
Salt Lake City, UT
07.2021 - 01.2022
- Completed 20-40 partner and customer email interactions a day while managing and completing other tasks through Asana
- Identified company objectives by analyzing feedback, observing consumers and collecting surveys
- Assisted customers with account questions and problems to build brand loyalty and cultivate lasting business relationships
- Adhered to established security procedures and reported potential fraud or safety violations for immediate recourse
- Drove operational improvements which resulted in savings and improved profit margins
Brand Manager
Channel OP
Salt Lake City, Utah
01.2021 - 07.2021
- On-boarded assigned clients/vendors to the Amazon platform, and managed multiple Amazon Vendor accounts (managed up to 30 accounts)
- Worked with Advertising Specialists to build, execute, and deliver on PPC advertising campaign strategies using native Amazon tools and third-party optimization software (resulting in increased revenue by average of 30% on certain accounts)
- Managed weekly/monthly product forecasting requirements to achieve fitting inventory targets of client products, delivering consistent availability of products and overall customer satisfaction
- Built and maintained strong relationships with key clients/vendors while promoting a cohesive and efficient working pipeline built on strong communication and delivering on increasing revenue
- Day-to-day management/oversight of the Assistant Brand Managers, and promoted growth & development along the way
Education
Bachelor of Science - Criminal Justice
Weber State University
Ogden, UT 08.2012 - 04.2016
BBA - Marketing
Brandman University
Irvine, CA 08.2020 - Current
Skills
Data analytics
Brand strategy
Multi-channel marketing
Web analytics
Adobe Creative Suite
Social media tools
CRM
SEO
Email marketing campaigns
Project management
Digital marketing
SEM trend knowledge
Campaign execution
Keyword optimization
Strategic planning
Certification
Digital Marketing Nano-Degree - Udacity
Timeline
Digital Marketing Specialist
Level Education Group, LLC.
01.2022 - Current
SEO Intern
97th Floor
11.2021 - 02.2022
Salesforce Administration (ADM 201) - Salesforce
11-2021
Social Media Marketing: Strategy & Optimization - LinkedIn
09-2021
SEMrush SEO Foundations - SEMrush
08-2021
Operations Specialist
Deserve
07.2021 - 01.2022
Brand Manager
Channel OP
01.2021 - 07.2021
BBA - Marketing
Brandman University
08.2020 - Current
Google Analytics - Google
06-2020
Digital Marketing Nano-Degree - Udacity
05-2020
Bachelor of Science - Criminal Justice
Weber State University
08.2012 - 04.2016