Amanda Riley
Harrisburg,PA
Summary
Dynamic and results-driven professional with extensive experience in marketing, sales, and team leadership. Proven track record of developing and implementing successful marketing programs, managing substantial budgets, and driving significant revenue growth. Adept at building and maintaining strong relationships with key stakeholders, including top technology vendors and executive leadership. Recognized for strategic thinking, analytical skills, and the ability to lead cross-functional teams to achieve business objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
D&H Distributing
Harrisburg, PA
01.2023 - Current
- Leads a team of 5 Senior Marketing Managers in overseeing Modern Solutions and managing strategic alliances with top vendors including Microsoft, Intel, Lenovo, Cisco, HPE, and Microsoft Surface.
- Manages an annual marketing budget of over $13 million, ensuring optimal allocation of resources to maximize ROI and drive business growth.
- Ensures compliance on all vendor deliverables and marketing expenditures, guaranteeing that D&H received payment for execution and maintained strong vendor relationships.
- Developed an onboarding guide for new hires and assisted in training two new employees during their onboarding process, enhancing team integration and productivity.
- Leads the Microsoft Windows 11 Device Refresh Campaign, creating a strategy that drove AI PC and Copilot adoption, resulting in over 5 million devices being replaced and upgraded.
- Works closely with Executive Leadership teams internally and with vendors to drive strategy alignment and key performance indicators (KPIs), ensuring cohesive and effective execution of business objectives.
Marketing Team Lead
D&H Distributing
Harrisburg, PA, PA
10.2021 - 12.2022
- Conducted bi-weekly team collaboration meetings, fostering communication and teamwork to ensure project alignment and address any challenges promptly.
- Served as an experienced resource for 13 Marketing Managers, providing guidance on best practices in planning, forecasting, and utilizing internal systems to enhance efficiency and effectiveness.
- Nominated and completed D&H’s Pilot Emerging Leaders Program, demonstrating leadership potential and commitment to professional development.
- Developed new process improvement plans after becoming a certified Lean Change Agent, driving operational efficiency and continuous improvement within the team.
Sr Marketing Manager
D&H Distributing
Harrisburg , PA
09.2017 - 10.2021
- Led the go-to-market (GTM) strategy for Microsoft CSP, DPS, Surface, and Retail, as well as Lenovo, driving market penetration and revenue growth through strategic planning and execution.
- Built and launched Lenovo’s exclusive SCORE program, resulting in $100 million in incremental revenue growth in the first year and acquiring over 200 net new Lenovo partners.
- Managed vendor portals and an annual budget of over $8 million, ensuring efficient resource allocation and maintaining strong vendor relationships.
- Negotiated marketing terms and conditions, securing favorable agreements that supported business objectives and vendor partnerships.
- Analyzed market trends to build successful marketing campaigns, leveraging insights to drive engagement and achieve business goals.
- Developed D&H’s migration marketing strategy from Open License to CSP, facilitating a smooth transition and customer growth.
Associate Business Development Manager
Daymon Worldwide Inc.
Carlisle, PA
12.2015 - 09.2017
- Utilized analytics, strategy, and industry knowledge to leverage consumer trends for the growth of Private Brands products for Ahold USA through Daymon.
- Maintained relationships across Daymon suppliers, acting as the primary driver of mutual business through weekly reports and selling new items to the Ahold team.
- Strategically aligned with the AUSA team to develop, achieve, and grow Private Label sales and penetration goals.
- Conceptualized and developed Private Label products through innovative packaging and label design.
- Assisted in managing a budget of $2.8 billion in Ahold Produce Private Label sales and a budget of $50.4 million in supplier partner COGs.
- Developed, launched, executed, and strategized in and out items throughout key seasons across all aspects of the business.
- Managed P&L by protecting margin and promoting top-selling products to increase profitability.
- Created project rationale and design brief paperwork to execute the package design of new products.
Associate Marketing Manager
D&H Distributing
Harrisburg, PA
11.2012 - 12.2015
- Successfully managed lead generation advertising campaigns and sales promotions for top technology clients, driving increased engagement and sales.
- Developed and managed marketing budgets, ensuring efficient use of funds and adherence to budget parameters.
- Collaborated closely with Product Managers to predict forecasts and manage marketing budgets throughout the year.
- Assisted in quarterly business reviews with D&H executives and client executives, providing valuable insights and recommendations.
Inside Sales Representative
D&H Distributing
Harrisburg, PA
11.2010 - 11.2012
- Promoted from Customer Service Representative to Inside Sales Representative in under one year due to strong performance and dedication.
- Managed over 300 accounts with monthly purchases, ensuring consistent customer satisfaction and retention.
- Aligned closely with purchasing and credit departments to drive sales within the sales territory, optimizing cross-functional collaboration.
- Achieved monthly sales goals within the sales territory, consistently meeting or exceeding targets.
Education
Master of Arts - Organizational Development
Shippensburg University
Shippensburg05-2015
Bachelor of Arts - Psychology
West Chester University
West Chester, PA05-2008
Skills
- Expense Tracking
- Performance Management
- Business Development
- Staff Development
- Strategic Planning
- Marketing
- Brand Management
- Lead Generation
- Team Leadership
Certification
- Lean Change Agent
Accomplishments
- Women of the Channel East Attendee in 2022 and 2023
References
Greg King, D&H VP Systems Business Unit
Sherri Clinkscale, Lenovo Sr. Channel Account Executive
Jenn Walcott, VP Packetlabs Ltd
James Coombs, Microsoft Partner Solutions Executive
Timeline
D&H Distributing
01.2023 - Current
Marketing Team Lead
D&H Distributing
10.2021 - 12.2022
Sr Marketing Manager
D&H Distributing
09.2017 - 10.2021
Associate Business Development Manager
Daymon Worldwide Inc.
12.2015 - 09.2017
Associate Marketing Manager
D&H Distributing
11.2012 - 12.2015
Inside Sales Representative
D&H Distributing
11.2010 - 11.2012
Master of Arts - Organizational Development
Shippensburg University
Bachelor of Arts - Psychology
West Chester University