Amanda Ryan
New York,New York
Summary
Results-oriented Customer Performance Manager driving measurable results in customer retention, sales expansion, and strategic media planning. Proven track record of cultivating strong client relationships, capitalizing on upsell opportunities, and seamlessly collaborating with cross-functional teams. A tenacious and creative problem solver, consistently undeterred by challenges, showcasing an indisputable ability to identify and implement operational improvements. Committed to elevating organizational performance and exceeding goals.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Sr. Customer Performance Manager
Hearst
New York, NY
05.2023 - Current
- Built lasting relationships with 60+ key client accounts, resulting in a yearly revenue exceeding $1.8M, and securing an additional $350,000 in upsell revenue in January 2024
- Surpassed Q3 & Q4 2023 retention targets by over 100%, contributing to a remarkable YOY revenue retention
- Spearheaded frequent meetings with decision-makers to review campaign analytics, identify business needs, and upsell opportunities
- Collaborated with cross-functional teams to ensure seamless onboarding, campaign optimizations, and resolution of customer issues
- Served as product expert and main point of contact for clients ensuring trust and transparency throughout duration of campaigns to secure end of year renewals
Customer Performance Manager
Hearst
New York, NY
01.2022 - 05.2023
- Managed a portfolio of 40+ client accounts, delivering upsell revenue growth of over $50,000 in Q1 and Q2 of 2023 through strategic digital marketing initiatives
- Guided clients through onboarding process to ensure seamless launch of campaign tactics
- Conducted regular strategy sessions to evaluate campaign performance and identify growth opportunities
- Consistently met KPIs for meetings held and revenue retention goals
Account Coordinator
Chilled Magazine
Albany, NY
09.2020 - 01.2022
- Developed and launched a virtual event program, enhancing brand visibility, and engagement with the target audience leading to 15% revenue growth
- Collaborated with clients to create comprehensive integrated media plans encompassing digital, print, and event marketing, increasing client satisfaction
- Led communication between sales and editorial teams to increase collaboration and execution of new initiatives
Digital Strategy Intern
Sotheby’s
Saratoga Springs, NY
05.2019 - 11.2019
- Produced compelling content on social media platforms, boosting online presence and audience engagement
- Implemented digital strategies to enhance brand visibility and audience interaction
Public Relations Intern
Braathe Enterprises
Saratoga Springs, NY
05.2019 - 08.2019
- Created engaging press releases and blog posts, enhancing brand image and fostering relationships with audience
- Served as liaison for the company at networking events in the Capital Region
Education
Bachelor of Arts - Media Advertising
- Specialization in Public Relations
Skills
- Data Analysis: Google Analytics, Google Keyword Planner, Google Data Studio, Google Tag Manager
- Digital Marketing: SEM, SEO, Programmatic Marketing, Content Marketing, Streaming Media
- Sales and CRM: SalesforceCom, GongIO, Microsoft 365
- Customer Success: Onboarding, Forecasting, Revenue Growth, Optimization Strategies
Certification
- Google Analytics Certification
Timeline
Sr. Customer Performance Manager - Hearst
05.2023 - Current
Customer Performance Manager - Hearst
01.2022 - 05.2023
Account Coordinator - Chilled Magazine
09.2020 - 01.2022
Digital Strategy Intern - Sotheby’s
05.2019 - 11.2019
Public Relations Intern - Braathe Enterprises
05.2019 - 08.2019
Indiana University Bloomington - Bachelor of Arts, Media Advertising
- Google Analytics Certification
Accomplishments
- Nominated into the Hearst Emerging Talent Program in 2023
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