Amanda Schwartz
Jacksonville,FL
Summary
Hardworking leader with over 5+ years in a leadership/management role and just under 10 years in Food and Beverage. I bring a unique blend of marketing expertise and F&B insight to my role. I have a proven track record of elevating brands and creating exceptional experiences in the hospitality industry, having worked with Marriott International for over 5 years in various leadership positions. I am passionate about consumer trends, innovation, and strategy, and I thrive in dynamic environments where I can leverage my skills and creativity to captivate audiences and achieve results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director of Marketing Communications
Chick-fil-A
Jacksonville, FL
11.2023 - Current
- Developed and implemented an integrated marketing communications plan to drive brand awareness and customer engagement.
- Created, managed and tracked budgets for all marketing communication activities.
- Provided strategic guidance on branding initiatives across all platforms including digital, print and broadcast media.
Director of Food & Beverage
Marriott Jacksonville Downtown
Jacksonville, FL
05.2022 - 11.2023
- Juliette's Bistro, J-Bar, Kitchen, In Room Dining, and Banquet & Events Center generating 7 million dollars of revenue year over year.
- Interview, select, train, supervise, counsel, and discipline restaurant, kitchen, and banquet staff with oversight of 4 managers.
- Maximize the efficiency of operations - this includes food, beverage, and labor cost controls.
- Member of the Executive Committee to develop strategies for operational efficiency.
- Experience with working and executing events with NFL teams.
- Created marketing plans for special events, promotions and sales activities.
- Reviewed profit and loss statements regularly to assess financial performance of the department.
Assistant Food and Beverage Director
Marriott Tribute Collection, Terry Hotel
Lynchburg, VA
04.2019 - 05.2022
- Oversaw 3 outlet and event food and beverage operations, delivered day-to-day consistency and set and maintained highest food quality and service standards.
- Understands operations in both fine dining and casual dining atmospheres.
- Set up and optimized company pages within each platform to increase visibility of company's social content.
- Developed and implemented budgets, met or exceeded sales targets, hired, trained and supervised 91 team members and 5 managers.
- Spearheaded and executed food and beverage marketing and promotional programs, met with potential clients and members and arranged meetings, banquets and facility tours.
Operations and Training
Steve Parry Group
Lynchburg, VA
10.2018 - 05.2019
- Developed and coordinated trainings to help individuals learn company policies and procedures and job tasks.
- Developed practical training programs to impart knowledge and improve individual skill sets.
- Conducted training classes for employees on features and operation of products, client tools and processes.
- Prepared hard copy training materials, module summaries, videos and presentations.
Assistant Manager
Sephora inside JCPenney
Lynchburg, VA
06.2018 - 10.2018
- Enforced company policies and procedures to strengthen operational standards across departments.
- Completed inventory audits to identify losses and project demand.
- Keep up with sales on an hourly basis and push to meet sales and other goals for the hour, day, and week.
- Met or exceeded fiscal sales goals, maximizing operating budgets.
- Managed visual merchandising, maintaining standards and elevating customer experience.
Local Store Marketer
Golden Corral Buffet and Grill
Lynchburg, VA
09.2016 - 05.2018
- Created and provided marketing material to meet business needs.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Collaborated creatively to develop brand content, enhancing identity and engaging audience.
- Launched targeted promotions to segments of customer database to optimize response and increase circulation.
Skills
- 5 years leadership experience overseeing multiple managers
- 10 Years Food and Beverage Experience
- Process Improvement
- Budget Control
- Revenue Forecasting
- Marketing
- Revenue management
- Cost control & Analysis
- Budget Creation
- Social Media Marketing
- Event Management
- Photography
- Digital Advertising
Certification
- ServSafe Manager
- TIPP Certified
Timeline
Director of Marketing Communications - Chick-fil-A
11.2023 - Current
Director of Food & Beverage - Marriott Jacksonville Downtown
05.2022 - 11.2023
Assistant Food and Beverage Director - Marriott Tribute Collection, Terry Hotel
04.2019 - 05.2022
Operations and Training - Steve Parry Group
10.2018 - 05.2019
Assistant Manager - Sephora inside JCPenney
06.2018 - 10.2018
Local Store Marketer - Golden Corral Buffet and Grill
09.2016 - 05.2018