Amanda Serafin
Summary
Dynamic leader with a proven track record at Indiana Wesleyan University, adept in strategic planning and operational leadership. Spearheaded initiatives leading to a 4% increase in enrollment, demonstrating exceptional organizational skills and innovation management. Excelled in fostering teamwork and collaboration, enhancing team performance and efficiency. Experience in traditional and non-traditional higher education in both for profit and non-profit sectors.
Overview
24
24
years of professional experience
Work History
Associate Vice President
Indiana Wesleyan University
09.2023 - Current
- Spearhead initiatives to reduce costs while maintaining quality.
- Conduct operational audits, leading to improved processes, conversions, and a 4% increase in enrollment YoY
- Negotiate OPM agreements that benefited both the organization and partners.
- Enhance operational efficiency by streamlining processes and implementing cost-saving measures.
- Optimize team performance through effective leadership and staff development programs.
- Achieve departmental goals by developing and implementing strategic initiatives.
- Cultivate a culture of continuous coaching among enrollment counselors to increase performance
- Collaborate with internal and external marketing partners to increase awareness, click rate, effectiveness of campaigns
- Lead a robust and high performing Enrollment and Qualification team of 75+ employees with
Executive Director of Enrollment
Indiana Wesleyan University
08.2020 - 09.2023
- Conducted performance evaluations to identify strengths and development opportunities for my team of Enrollment Counselors and Associate Directors
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Led, managed, trained and developed an 8 person team of admission counselors and 4 Associate Directors.
Associate Director of Enrollment
Indiana Wesleyan University
07.2009 - 08.2020
- Led, managed, trained, developed and 8 Admission Counselors to successfully contact, assist, and enroll non-traditional students in the degree program of their choice, both for online and onsite programs.
- Monitor progress and retention for all students enrolled
- Review and suggest marketing strategies to continue the enrollment growth in the Kentucky market
- Work with various departments to ensure a successful handoff and experience for every student
- Set monthly/quarterly/and annual enrollment goals, as well as, strategies to achieve these goals
Program Representative - Nursing
Indiana Wesleyan University
02.2008 - 06.2009
- Liaison between recruitment and operational staff with other administrative, financial aid and academic departments to facilitate quality service for students
- Identified key influencers within the community and cultivated future partnering opportunities
- Scheduled and participated in appropriate recruitment events for program promotion
- Assisted students with the enrollment and financial aid process
- Created comprehensive reports detailing program performance metrics, providing valuable insights for senior leadership decision-making purposes.
Admissions Officer
Sullivan University Systems
04.2004 - 02.2008
- Enrolled the traditional student for the technical and interior design programs at Sullivan College of Technical & Design (formerly Louisville Technical Institute).
- Met with the prospective student (high school senior) and family to go over the benefits of the school, program of interest, financial aid and help overcome any objections.
- Recognized as Top Admissions Officer in the Sullivan System in 2006.
- Recognized as Most Valuable in 2007.
Marketing Secretary
ITT Technical Institute
01.2001 - 03.2004
- Assisted in the development of a content strategy that increased website traffic and lead generation potential.
- Updated company CRM system regularly to ensure accurate data tracking for lead nurturing efforts.
- Managed multiple priorities effectively by delegating tasks when necessary without compromising quality or deadlines.
- Contributed to the design of promotional materials such as brochures, flyers, banners, increasing visual appeal and effectiveness.
- Conducted market research to identify trends, enabling informed decision-making on marketing strategies.
- Facilitated communication between internal departments for smoother project execution, resulting in higher-quality outputs.
- Provided valuable insights from data analysis and reporting to inform future marketing strategies leading to continuous improvement of campaign performance.
Education
Bachelor of Science - Business Management
Indiana Wesleyan University
Marion, IN04-2015
Skills
- Administrative oversight
- Department leadership
- Operational leadership
- Strategic planning
- Performance improvement
- Innovation management
- Teamwork and collaboration
- Organizational skills
- Excellent communication
Accomplishments
- Leadership Excellence, The Disney Way 2024
- Leadership by Design 2024
Software
- Salesforce
- Ellucian
- Smartsheets
- Power BI
- Five9
Timeline
Associate Vice President
Indiana Wesleyan University
09.2023 - Current
Executive Director of Enrollment
Indiana Wesleyan University
08.2020 - 09.2023
Associate Director of Enrollment
Indiana Wesleyan University
07.2009 - 08.2020
Program Representative - Nursing
Indiana Wesleyan University
02.2008 - 06.2009
Admissions Officer
Sullivan University Systems
04.2004 - 02.2008
Marketing Secretary
ITT Technical Institute
01.2001 - 03.2004
Bachelor of Science - Business Management
Indiana Wesleyan University
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