Amanda Southerland
Fort Worth,TX
Summary
Professional visual designer with strong focus on creating compelling visual content and ensuring cohesive brand identity. Known for effective team collaboration, adaptability, and delivering impactful results. Skilled in visual design, color theory, user interface design, and proficient with design software like Adobe Creative Suite. Reliable and able to meet changing project needs with creativity and precision.
Overview
10
10
years of professional experience
Work History
Assistant Store Manager
Mattress Firm
08.2025 - Current
- Redesigned full showroom layout to improve brand grouping, customer flow, and visual clarity; received positive feedback from Store Manager and District Manager.
- Created floor plan drafts and spatial redesign concepts using retail design principles and VM standards.
- Mentored and trained staff to improve product knowledge and service skills.
Visual Merchandising Manager
Kirkland's Home
03.2023 - 07.2025
- Developed and executed seasonal merchandising strategies to enhance customer engagement and drive sales.
- Analyzed store layouts and product placements, optimizing visual displays for maximum impact.
- Trained and mentored team members on best practices in visual presentation and customer experience.
Business Owner
Clean Chic Interiors LLC
09.2016 - 02.2023
- Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
- Cultivated strong online presence, managing social media platforms to engage with customers and build community.
- Developed and managed client relationships to ensure high levels of customer satisfaction.
Education
Bachelors of Fine Arts - Interior Design
Rocky Mountain College of Art And Design
05.2026
Certification - Interior Decorating
QC Design School
04.2021
Skills
- Experienced with Adobe Creative Suite
- Problem-solving skills
- Leadership coaching
- User experience journey mapping
- User-centered design
- Visual communication
- Conceptual mock-up creation
- Collaborative teamwork
- Strong verbal communication
- Strong organizational abilities
- Creative problem-solving
Timeline
Assistant Store Manager
Mattress Firm
08.2025 - Current
Visual Merchandising Manager
Kirkland's Home
03.2023 - 07.2025
Business Owner
Clean Chic Interiors LLC
09.2016 - 02.2023
Bachelors of Fine Arts - Interior Design
Rocky Mountain College of Art And Design
Certification - Interior Decorating
QC Design School