Amanda Stein

• Oversee Brand & Trade Marketing departments to develop and implement Annual Brand Plan comprising of customer-focused marketing initiatives across all touchpoints supporting the company's growth and brand awareness goals
• Drive end-to-end development of best-in-class integrated marketing campaigns across CTV, social media, digital platforms, influencer partnerships, and experiential activations. Efforts have delivered billions of impressions, exceeded engagement KPIs, and boosted sales in key markets
• In partnership with Sales, Innovation, and Global Marketing, drive growth and develop actionable, impactful launch plans that extend beyond core offerings. Successfully executed over 14 product launches and key sales initiatives, including expansion into new categories, formats, retail channels, and unique partnerships with leading spirits brands.
• Identify and understand passion points and cultural interests of consumers and then strategically build activations to drive trial and awareness with authenticity and credibility. Resulting in national partnerships with key industry spirits brands, influencers, media personalities, and like minded brands such as PGA, Audible, Delta, and Eataly.
• Spearheaded rebranding efforts and brand consistency, successfully aligning company identity with evolving market trends, consumer expectations and elevating overall image
• Mentor junior team members, fostering a culture of professional growth and development within the department.

• First member of Management team brought on to run Marketing and set strategy for above the line for US Headquarters
• Collaborated with Patron Tequila to develop and launch a new product designed to tap into the rapidly growing tequila market, offering a refreshing and easy-to-drink citrus tonic in key retailers & on premise accounts nation wide.
• Selected & partnered with Public Relations agency generating thoughtful, strategic trade & consumer coverage resulting in 7 B impressions
• Crafted & rolled out Tastemaker strategy to target influential Epicurean community resulting in unpaid & trickle down advocacy from top chefs and A-list celebrities
• Transitioned organic strategy to paid with launch of first ever YouTube campaign resulting in 78% average view thru rate YoY outpacing industry benchmark by 3x
• Optimized digital during COVID ultimately bringing on and overseeing Media agency to expand channels into social, streaming, programmatic, and paid search
• Brokered multi year sponsorship at Bryant Park to create the first of its kind branded bar in NYC premiere public spaces providing immersive experience and sold over 100K cocktails. Doubled as billboard to 12M annual visitors. Concept generated top press and led to similar concepts at Eataly Las Vegas and Jaxon Beer Garden in Dallas.

• Developed strategic marketing campaigns to support key selling periods deployed across social, programmatic, and YouTube as well as out of home and print – overseeing all aspects of campaign including strategy, asset creation, optimization, and budgeting
• Spearhead influencer marketing program working with +100 partners to achieve strong, visible social presence and shorten path to purchase
• Managed Public Relations agency to develop and deploy earned media strategy resulting in 6 B impression over two years

• Spearheaded creative & media buying for three national campaigns and first of its kind philanthropic TVC directed by Fred Armisen
• Developed & executed national consumer facing advocacy program across 10 key markets by executing 720 tasting events
• Program rolled-out on a global scale following US success
• Conceptualized & implemented annual experiential activations including: an immersive mobile retail experience ( +258% sales goal) as well disruptive press worthy events during key cultural tentpoles for +15K consumers
• Community management of brand’s Instagram resulting in +341% followers, month over month increased engagement and outperformance of competitive set in terms of reach of buzz
• Contributed to the development of a broad suite of tools kits supporting sales & brand growth including visual guidelines, Brand storytelling, digital toolkits, and supported the production of hero & collateral assets

• Hand selected by CEO to join 6-person team to launch Absolut Elyx a first in its class luxury vodka in the US
• Identified, prioritized, and secured external launch partnerships & sponsorship opportunities resulting in increased awareness and trial

Participated in rollout of 10 new SKUs, resulting in +195K additional cases for Malibu, Kahlua, and Absolut Vodka in US

• Built regional database analyzing performance and coverage of spirits portfolio and competitors
• Enabled immediate response to opportunities and risks at strategic planning periods

• Assisted with RFP process to gain new business with developers & retailers