Results-driven Sr. Salesforce Administrator with extensive experience in optimizing system performance and user engagement. Proven track record in Salesforce CRM and Experience Cloud, leading initiatives that resulted in 100% user adoption and enhanced NPS scores. Committed to implementing innovative solutions that support business objectives and strengthen interdepartmental collaboration.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Salesforce Administrator
Orion Advisor Solutions, LLC
08.2021 - Current
Spearhead the strategy and implementation of modern solutions for optimal system utilization & productivity of operations teams. This can include anything from helping leaders select and integrate new tech products with Salesforce to designing & creating workflow automations.
Lead project to launch new Invoicing Portal experience site for customers to view & pay their Orion Invoice online, achieving 100% adoption at the initial billing cycle.
Perform system maintenance of multiple Salesforce orgs including onboarding/offboarding of employees, troubleshooting errors, system configuration, system maintenance.
Develop business reports and dashboards for business leaders and system users.
Build Salesforce Flows to optimize system performance and employee productivity.
Work closely with Salesforce developers to QA test & deploy code changes, ensuring system integrity.
Director, Service Technology
Orion Advisor Solutions, LLC
09.2018 - 08.2021
Provided strategy, administration, and support of workforce systems for 250+ service and sales agents. This tech stack included Glia digital contact center, Salesforce Experience Cloud, DocuSign, and Zoom.
Identified technology needs and made recommendations for our internal team’s technology stack.
Analyzed key service metrics including queue volumes, handle times, top issue types and provided recommendations for improvements.
Built routing chatbot using Google Dialogflow which immediately reduced the # of calls transferred between teams by 30%.
Implemented Net Promoter Score (NPS) survey process including score analysis, follow-up procedures, and reporting dashboards, which improved our scores by 50%.
Built relationships with vendor partners and ensured strategic goals were being met.
Designed & implemented Orion’s help portal, built on Salesforce Experience Cloud.
Director, Service SME Teams
Orion Advisor Solutions, LLC
06.2016 - 09.2018
Developed newly formed Subject Matter Expert (SME) teams specializing in Orion’s core products: reporting, billing, performance, reconciliation, platform support, and integrations.
Developed & oversaw KPI and service level standards for SME service teams.
Created a career step program for entry-level employees.
Worked closely with product team to plan & execute rollout of new technology including building product testing plans, creating training content, and ongoing support.
Succeeded in meeting user adoption goals for new reporting & bill generator features, which created further scalability.
Ensured resolution of escalated or complex service issues.
Implemented Glia engagement center migration from Nice inContact, driving our digital engagements from 20% to 60% in the first 2 months after launch.
Regional Service Director
Orion Advisor Solutions, LLC
05.2014 - 06.2016
Oversaw 3 service teams, working with RIA firms ranging in size from start-up firms to large companies with over 80,000 accounts on Orion’s platform. Worked closely with COO to carry out organizational goals including:
Retirement of legacy system to web-based Orion Connect platform.
Implemented Nice inContact call center & Salesforce Live Agent Chat.
Deployment of Walk-Me training technology.
Responsible for hiring, training, and ongoing enrichment of employees.
Created & implemented efficient & streamlined business processes across all services teams.
Negotiated invoice credit requests and contract termination requests.
Ensured service processes met SSAE16 Type 11 compliance requirements.
Engaged with advisor firm offices for on-site training and presented new tech at national conferences and advisory board meetings.
Sr. Service Manager – Implementation Teams
Orion Advisor Solutions, LLC
03.2013 - 05.2014
Managed team of project managers, account managers & accounting analysts whose role is to onboard new advisor firms to Orion.
Onboarded a record of 90 new advisor firms to Orion in my first year after addressing bottlenecks in the pipeline.
Re-designed & implemented processes including onboarding of accounts, historical data conversion projects, billing setup, cost basis setup, report creation.
Conducted account performance analysis of historical data converted to Orion platform; Used results to implement key process improvements which decreased project completion timelines by 20%.
Monitored conversion queue; tracked status & pushed forward blocked projects to ensure target dates were met and resources were freed up for incoming projects.
Service Team Manager
Orion Advisor Solutions, LLC
05.2010 - 03.2013
Account Manager
Orion Advisor Solutions, LLC
08.2006 - 05.2010
Education
Bachelor of Science - Small Business Management and Entrepreneurship
University of Nebraska At Omaha
01-2005
Skills
Salesforce CRM expertise
Salesforce Experience Cloud
Innovative problem-solving
Agile change leadership
Customer journey optimization
Team engagement and effectiveness
Zoom, Teams, and Slack collaboration tools
Smartsheet project management
Jira and Azure DevOps experience
Contact Center Solutions: Glia, Nice inContact usage, Salesforce Live Agent
Chatbots: Google Dialogflow, Amazon Lex
NPS analytics: CustomerGauge, SurveyMonkey
DataloaderIO, Workbench, Validity DemandTools data analysis tools
Docusign administration
Certification
Certified Salesforce Administrator
Orion Industry Certification
Timeline
Sr. Salesforce Administrator
Orion Advisor Solutions, LLC
08.2021 - Current
Director, Service Technology
Orion Advisor Solutions, LLC
09.2018 - 08.2021
Director, Service SME Teams
Orion Advisor Solutions, LLC
06.2016 - 09.2018
Regional Service Director
Orion Advisor Solutions, LLC
05.2014 - 06.2016
Sr. Service Manager – Implementation Teams
Orion Advisor Solutions, LLC
03.2013 - 05.2014
Service Team Manager
Orion Advisor Solutions, LLC
05.2010 - 03.2013
Account Manager
Orion Advisor Solutions, LLC
08.2006 - 05.2010
Bachelor of Science - Small Business Management and Entrepreneurship
Director of Strategic Planning. Advisor Experience at Orion Advisor SolutionsDirector of Strategic Planning. Advisor Experience at Orion Advisor Solutions
Lease Operator/Supervisor of Operations at A-Jem Logistics, D90 Energy-Pearsall, TXLease Operator/Supervisor of Operations at A-Jem Logistics, D90 Energy-Pearsall, TX