Amanda Sung

• Promoted one month after joining
• Developed and implemented the channel marketing program from ground-up
• Works with Channel Team and Sales Reps to recruit new channel partners and increase sales worldwide
• Leads a team of 2 (1 direct report)

Clients (Complete list with testimonials available upon request):

• Zyxel in Taiwan @ www.zyxel.com
• Quantum Sphere in Australia @ qsphere.com.au
• Display5 in Canada @ display5.com
• NorthVision in Canada @ www.northvision.com

• Content marketing: worked with designers and produced copies for all external communications materials
• Channel marketing: collaborated with distributors and resellers to build brand awareness and increase sales
• Demand generation: performed inbound marketing and outbound prospecting to recruit new channel partners as well as direct end-customers

• Recruited as a consultant initially and transitioned to full time in-house
• Built and managed a marketing team of 3 responsible for all global marketing functions, including branding, events, executive/corporate communications, digital/online marketing, product marketing strategies, collateral materials, third-party partnerships and lead generation
• Played a vital role in the strategic planning and continued global expansion as part of the executive team
• Led and executed integrated marketing plans, go-to-market strategies, messaging and positioning for all products
• Analyzed SEO/customer data and developed metrics to monitor progress
• Increased sales leads and user acquisition by 300%+

• Recruited as the department head to reorg a stagnant team
• Managed an annual budget of over 3 million USD
• Led the marketing team to deliver excellent results for trade show management, inbound/outbound lead generation, public relations, channel marketing, B2B customer journey success, content development, email campaign monitoring, marketing operation and more
• Integrated multiple business units under (industrial display and industrial computing) one management following a Merge & Acquisition case of WynMax

• Global trade show/event management and content generation
• Executive communications, working with CEO and CTO on special projects
• Rebrand launch and implementation
• Received 3 outstanding employee awards

• Global corporate communications and media relations lead
• Responsible for key messaging development and content generation
• Executive communications, working with CEO, CTO and VPs
• Increased media exposure by 50%+
  

• Collaborated with cross-functional departments to plan, develop and distribute newsletters
• Maintained, as needed, both mailing & public relations lists of board and committees, including website updates
• Attended Board/Committee meetings, recorded minutes and prepared correspondence as well as agenda materials
• Scheduled appointments and maintained President's calendar, while preparing and editing correspondences
• Managed Staff Club: leading a team of 8, planning monthly team bonding activities, monitoring budgets and executing the events

• Collaborated with station program managers to develop and distribute external communications messages
• Managed and executed all public relations activities, including setting up tables all over the city to promote the station, creating messaging, producing communications materials to increase awareness and recording Public Service Announcements
• Led and mentored a team of 2