Amanda Tavares
São Paulo,Brasil
Summary
Creative professional with extensive experience in developing and executing strategic campaigns for various brands. Proven track record of delivering innovative solutions that drive engagement and results. Known for strong collaborative skills, adaptability, and focus on achieving team success and client satisfaction.
Overview
12
12
years of professional experience
Work History
Creative Strategist
Netflix
06.2024 - Current
- I craft compelling creative briefs and collaborate with top-tier agencies to bring our Latam Spanish-speaking and Brazilian titles to life
- I meticulously oversee artwork and video rounds, ensuring every detail aligns with our vision
- By partnering with content leads and key stakeholders, I secure approvals and manage seamless deliveries
- Passionate about storytelling, I thrive on transforming ideas into captivating visual experiences for audiences worldwide
- Self-motivated, with a strong sense of personal responsibility.
Product Creative Producer
Netflix
01.2021 - 06.2024
- Managed end-to-end production process, collaborating with cross-functional teams to ensure smooth execution and timely delivery of high-quality product experiences
- Assisted a team of designers and editors creators, fostering a collaborative environment that resulted in an increase in productivity and a reduction in project turnaround time
- Oversaw the development and implementation of creative brand guidelines, resulting in consistent and cohesive product messaging across all marketing channels
- Managed production budgets, optimizing resources and minimizing costs while maintaining high-quality output.
- Elevated content quality, implementing rigorous editing and review cycles that ensured all materials met brand standards.
Social Media Editor
BuzzFeed
06.2019 - 12.2020
- Developed and executed comprehensive social media strategies to increase views on the website by 53%, resulting in a significant boost in brand visibility
- Managed and maintained social media channels, creating and curating compelling content that consistently drove high levels of user interaction, including likes, shares, and comments
- Monitored and analyzed social media analytics, identifying key trends and insights to optimize content performance and inform future strategy adjustments, leading to an increase in overall reach
- Collaborated with cross-functional teams, including marketing and creative departments, to plan and execute successful social media campaigns, resulting in an increase in clicks to the main website and a positive brand reputation
- Implemented crisis management protocols when needed, addressing negative publicity professionally while protecting the company''s image online.
- Managed influencer partnerships, resulting in increased brand awareness and credibility among target audience groups.
Copywriter
W3haus
10.2018 - 06.2019
- Developed highly successful advertising campaigns for multiple clients
- Collaborated with cross-functional teams to write and edit engaging content for various digital and traditional marketing channels, including social media, blogs, and print ads
- Conducted thorough market research to identify target audience preferences and create compelling copy that resonates with customer needs
- Managed multiple projects simultaneously, meeting tight deadlines and ensuring the timely delivery of high-quality copy, while maintaining consistent brand messaging across all platforms
- Some brands I've worked with are YouTube Brazil, Google Brazil, Bauducco, and O Boticário
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Digital copywriter & social media
Pro Brasil Propaganda
08.2016 - 10.2018
- Developed engaging and compelling content for multiple social media platforms, resulting in an increase in brand engagement and a growth in social media followers
- Collaborated with cross-functional teams to create digital marketing campaigns that effectively communicated brand messaging and increased online sales
- Conducted thorough market research to identify target audience interests and preferences, leading to the creation of highly targeted social media content and an increase in click-through rates
- Managed multiple social media accounts, consistently ensuring timely and accurate content updates, monitoring online conversations, and responding to customer inquiries
- Some brands I've worked with are Catuaba Selvagem, Forno de Minas, Cerveja Therezópolis, Plusbelle
Digital copywriter & social media
3bits Estúdio Criativo
01.2015 - 07.2016
- Developed and executed engaging social media content strategies
- Created compelling and SEO-optimized blog posts, increasing organic traffic
- Collaborated with cross-functional teams to develop and implement integrated digital marketing campaigns, resulting in an increase in website conversions
- Managed multiple social media platforms, consistently delivering high-quality and timely content, resulting in an increase in brand awareness and customer engagement
- Some brands I've worked with are Grupo EPO, Coca-Cola Brazil, and Club Med
Digital copywriter & social media
JCHEBLY
02.2014 - 01.2015
- Crafted compelling and persuasive digital copy across multiple platforms, achieving a 15% increase in clickthrough rates and a 10% rise in conversion rates
- Collaborated closely with the marketing team to strategize and implement content plans, ensuring consistent brand messaging and tone across all social media channels
- Conducted extensive market research and competitor analysis to identify key trends and target audience preferences, enabling the creation of targeted content that resonated with customers and drove higher engagement levels
- Some brands I've worked with are Itambé Laticinios and Santa Amália
Estagiária de Conteúdo
Centro Universitário Una
11.2012 - 02.2013
- Production of journalistic content for the blog Extensão UNA
Education
Filmmaker - Cinema e Audiovisual
Centro Universitário UNA
01.2014
Skills
- Strategic thinking
- Influencer collaboration
- Social media strategy
- Content strategy
- Content curation
- Multilingual communication
- Copywriting
- Design thinking
- Creative storytelling
- Audience engagement
- Content writing
- Creative and resourceful
Languages
Spanish
Professional Working
English
Full Professional
Timeline
Creative Strategist
Netflix
06.2024 - Current
Product Creative Producer
Netflix
01.2021 - 06.2024
Social Media Editor
BuzzFeed
06.2019 - 12.2020
Copywriter
W3haus
10.2018 - 06.2019
Digital copywriter & social media
Pro Brasil Propaganda
08.2016 - 10.2018
Digital copywriter & social media
3bits Estúdio Criativo
01.2015 - 07.2016
Digital copywriter & social media
JCHEBLY
02.2014 - 01.2015
Estagiária de Conteúdo
Centro Universitário Una
11.2012 - 02.2013
Filmmaker - Cinema e Audiovisual
Centro Universitário UNA
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