AMANDA HORN
Strategic Communications Executive
Cave Springs,AR
Summary
Results-driven Senior Communications Executive. Servant leader with proven success in driving culture and enhancing brand reputation through impactful storytelling, media relations, crisis management, and agile, responsive strategies.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Director, Public Relations
Crystal Bridges and the Momentary
12.2022 - 07.2025
- Drove 151% year-over-year growth in earned media coverage
- Achieved over 10% audience growth across social media platforms.
- Developed and directed content creator ambassador program to expand reach across a variety of sectors
- Transformed staff meetings into highly-anticipated events, increasing participation.
- Developed and implemented internal communications strategy to enhance employee engagement.
- Led crisis and issues management during significant events, including 2024 tornado.
- Cultivated cross-functional teams to provide creative solutions for complex challenges.
- Mentored junior leaders, promoting professional development and skill advancement.
Vice President, Public Relations
4Media Group
Bentonville, Arkansas
03.2021 - 12.2022
- Led public relations for successful IPO, featuring high-profile 'rocket stunt' in Times Square that attracted extensive media coverage.
- Served as corporate communications lead for Virgin Orbit during two rocket launches, enhancing brand visibility.
- Secured thousands of media impressions for UP Summit, including live Bloomberg broadcast and trending topics on X.
- Managed launch of Meyers Manx electric vehicle, significantly increasing brand awareness.
- Elevated 'Mountain Biking Capital of the World' to national prominence through targeted media campaigns.
- Developed and led high-performing team, executing comprehensive multi-sector communication strategies.
Senior Vice President, Communications
Nevada Museum of Art
11.2013 - 03.2021
- Achieved promotion from Director of Communications to Senior Vice President, showcasing leadership and strategic influence.
- Expanded brand visibility statewide, nationally, and internationally through media relations and marketing strategies.
- Served as primary spokesperson and government liaison, enhancing organizational reputation.
- Produced and managed global initiatives, including two multi-million-dollar art projects with international recognition.
- Secured first-ever media placements in top-tier outlets like The New York Times and CBS Sunday Morning, Vogue, NPR, and PBS Newshour.
- Strengthened stakeholder engagement, resulting in increased contributions and support.
- Steered internal communications during COVID-19 to bolster employee morale and community connections.
Account Director
The Abbi Agency
05.2012 - 11.2013
- Directed strategy and served as the primary client liaison for accounts across healthcare, travel/tourism, food and beverage, nonprofit, and lifestyle sectors.
- Secured numerous national and regional media placements.
- Led PR for the first-ever Tahoe Ironman, generating widespread awareness and local engagement.
- For a startup client: launched a national and international media campaign for a new medical device, increasing visibility to attract investors; helped raise significant funds in multiple investment rounds; and orchestrated a successful rebranding effort to revitalize the brand identity.
Retail Marketing Supervisor
Warehouse Demo Services
07.2007 - 12.2011
- Led a diverse team of more than 50 employees, performing daily in-store marketing demonstrations for Costco shoppers.
- Set and achieved daily sales goals for team members. Modeled superior customer service skills.
- Worked with Costco management to integrate team into store initiatives.
Brand Manager | Brand Ambassador
Various
01.2003 - 05.2007
- Managed numerous experiential marketing campaigns for retail products, including Clif Bar, Dewar’s, Dove, Kahlúa, Keurig, Mars, Oral-B, Suave, Stonyfield Organic, and many more.
- Led teams of brand ambassadors in a variety of consumer interactions, from street engagement to festivals, concerts, and in-store experiences at Walmart, Costco, Macy’s, and other retailers.
Education
B.A. - Journalism/Strategic Communications
University of Nevada, Reno
Honors English; French; Spanish -
University of Texas, Austin
AustinSkills
- Executive & Strategic Leadership: Proven ability to develop and execute high-impact initiatives, lead diverse teams, and influence organizational direction
- Public Relations & Communications: Public relations expertise, internal communication skills, executive communications, effective writing, reputation management
- Media & Digital Strategy: Social media strategy, influencer relations, content development strategies, skilled media spokesperson
- Crisis & Reputation Management: Crisis response strategies, reputation management, adaptability
- Stakeholder Engagement & Outreach: Stakeholder engagement techniques, community outreach initiatives, effective public speaking, community outreach initiatives
- Strategic & Innovative Thinking: Strategic planning abilities, innovative problem solving
- AI Fluency: Proficient in utilizing AI tools for content creation, research, and operational efficiency
Accomplishments
- PRSA Southwest District Chapter of the Year (during presidential term, 2024)
- Woman of the Year, Nevada Women's Fund
- PRSA Silver Spike awards for various earned media campaigns
- Steve Martarano Best Published Article Award
- Gubernatorial appointee to Nevada Arts Council
Professional Activities
- PRSA Northwest Arkansas Immediate Past President
- Facilitator/speaker, 2024 PRSA Southwest District Conference
- Secretary, Downtown Bentonville, Inc.
- Guest Lecturer, University of Arkansas
Certification
- PRSA Executive Leadership
- Accreditation in Public Relations, 2025 Candidate
Affiliations
- Certified Yoga and meditation instructor
- Millwood Christian Church service lead, New Beginnings
- 4H mom and backyard gardener
References
References available upon request.
Timeline
Senior Director, Public Relations
Crystal Bridges and the Momentary
12.2022 - 07.2025
Vice President, Public Relations
4Media Group
03.2021 - 12.2022
Senior Vice President, Communications
Nevada Museum of Art
11.2013 - 03.2021
Account Director
The Abbi Agency
05.2012 - 11.2013
Retail Marketing Supervisor
Warehouse Demo Services
07.2007 - 12.2011
Brand Manager | Brand Ambassador
Various
01.2003 - 05.2007
B.A. - Journalism/Strategic Communications
University of Nevada, Reno
Honors English; French; Spanish -
University of Texas, Austin
Similar Profiles
Kyle DoughertyKyle Dougherty
Security at The Momentary at the Crystal Bridges Museum of ArtSecurity at The Momentary at the Crystal Bridges Museum of Art
Addie TomlinsonAddie Tomlinson
Protection Services Member at Crystal Bridges Museum of American ArtProtection Services Member at Crystal Bridges Museum of American Art
Evanna DangEvanna Dang
Volunteer Crystal Bridges at Crystal Bridges MuseumVolunteer Crystal Bridges at Crystal Bridges Museum
Griffin SchwindtGriffin Schwindt
Director of External Relations at Associated Student GovernmentDirector of External Relations at Associated Student Government
Maria CabreraMaria Cabrera
Phlebotomist/Medical Assistant at A Better You MedspaPhlebotomist/Medical Assistant at A Better You Medspa