Amanda Tinpan
Rochester
Summary
Known for turning ambitious ideas into seamless, high‑impact executions, I blend creativity with operational precision to craft events that elevate brand presence and strengthen business relationships.
With a sharp eye for budget optimization, I consistently uncover cost‑saving opportunities without compromising quality, ensuring every initiative delivers measurable value. My expertise spans intimate executive roundtables to large‑scale conferences and virtual productions, all designed to align with organizational goals and leave a lasting impression.
Now, I’m ready to channel this momentum into a Regional Marketing & Events Associate role where I can contribute fresh ideas, drive meaningful engagement, and help shape standout experiences across the region.
Overview
16
16
years of professional experience
Work History
Sr. Field Marketing Specialist/Sr. Event Planner
Comerica Bank
Auburn Hills, MI
01.2020 - 02.2026
- Achieved promotion from Jr. Field Marketing Specialist to Sr. Field Marketing Specialist in 2020, recognizing consistent performance and contributions.
- Orchestrate the planning and execution of over 50 events and sponsorships annually, managing all aspects from conception to completion.
- Manage all event logistics, coordinating effectively with vendors, contractors, caterers, and audio/visual companies.
- Develop and maintain event budgets, optimizing allocations to achieve a 30% reduction in event costs.
- Implement data-driven email campaigns and utilize Splash That software to streamline event registration, resulting in a 70% reduction in manual RSVP tracking efforts.
- Foster cross-functional collaborations to ensure regulatory compliance and brand consistency across all marketing materials.
Marketing Specialist
WIT Inc.
Troy, MI
12.2013 - 12.2016
- Planned and executed all corporate events, including annual Business Intelligence Summit, partner seminars, and team-building activities.
- Crafted event agendas and comprehensive sponsorship packages, successfully soliciting 5-10 sponsors annually.
- Managed speaker logistics, coordinating travel arrangements, presentation materials, and ensuring flawless execution of speaker sessions for 500+ attendees.
- Led the creation and distribution of engaging marketing communications, including press releases, email blasts, case studies, newsletters, and blog posts.
- Boosted company SEO through in-depth keyword research and strategic ad placements on social media platforms, achieving a 15% increase in click-through rates.
Marketing Coordinator
Keystrata
Troy, MI
01.2010 - 12.2013
- Strategically executed trade shows and special events, managing all logistics, promotions, graphics, and marketing collateral while effectively managing budget resources.
- Oversaw end-to-end campaign email marketing initiatives, including design, content development, testing, implementation, and reporting.
- Launched and maintained company's social media presence, increasing brand visibility and engagement.
Education
Bachelor of Science - Business Administration, Marketing
Wayne State University
Detroit, MI05.2009
Skills
- Event Management
- Virtual Event Execution
- Strategic Event Planning
- Email Marketing
- Social Media Marketing
- SEO Optimization
- Cross-functional Collaboration
- Vendor Management
- Budget Management
- Marketing analytics
Languages
English
Chaldean
Timeline
Sr. Field Marketing Specialist/Sr. Event Planner
Comerica Bank
01.2020 - 02.2026
Marketing Specialist
WIT Inc.
12.2013 - 12.2016
Marketing Coordinator
Keystrata
01.2010 - 12.2013
Bachelor of Science - Business Administration, Marketing
Wayne State University
Leadership & Community Involvement
Comerica Bank, Co-Chair, Middle Eastern Business Resource Team, 2019, 2025, Collaborate with local chambers to plan and execute community events and sponsorships., Leverage my role to promote cultural diversity, inclusivity, and community engagement within the organization., Utilize my event planning skills to ensure the success of various community events and initiatives.
Professional Qualifications
- Event Management: Expertise in planning, executing, and managing a wide range of events, from intimate client receptions to large-scale corporate conferences and virtual events.
- Vendor Coordination: Proven ability in researching, engaging, and supervising vendors, contractors, caterers, and audio/visual companies to ensure seamless event execution.
- Budgeting: Demonstrated proficiency in developing comprehensive event budgets and optimizing allocations, consistently staying within or below budget.
- Marketing Communications: Extensive experience in orchestrating data-driven email campaigns and creating compelling marketing collateral.
- Cross-functional Collaboration: Adept at working with various departments across an organization to ensure regulatory compliance and brand consistency.
- Technical Proficiencies: Skilled in using Splash That event management software, SEO optimization, and social media marketing.