Amanda Tomchak

• Oversaw media plans and execution of digital marketing campaigns for over 20 Higher Education schools.
• Achieved 100% of 2020 fiscal year revenue target.
• Increased monthly revenue for largest client by 28%.
• Created and maintained relationship with clients, holding reoccurring calls to discuss performance and additional opportunities/ strategies.
• Analyzed lead data for each school to optimize campaigns in order to hit client’s metrics and increase revenue.
• Collaborated with media team to ensure clients’ needs and media strategies align.
• Lead Client Success Team in reporting weekly/ monthly revenue numbers to the department.

• Oversaw strategy and execution of affiliate buy, consisting of 12 vendors and ranging from $1.5 – $2MM/month.
• Tracked and analyzed trends in data, making optimizations on campaigns improving conversion by 50% and decreasing cost by 20%.
• Developed and maintained relationships between qualifying center and admissions directors to improve performance and increase efficiency.
• Cultivated cost-savings plan to bring toll-free number strategy in house, leading to over $500,000 in annual savings.
• Worked with IT department to prioritize tickets on behalf of marketing department.
• Facilitated branded email campaigns to promote specific programs.
• Supervised team of two media buyers.

• Created and managed lead generation monthly budget with over 40 vendors, ensuring quality leads are delivered without exceeding monthly budget of over 2 million dollars.
• Initiated, built and maintained relationships with partners including in-person meetings and conference calls to discuss campaign progress, issues, growth opportunities and trends.
• Oversaw affiliate program accounts, making necessary daily adjustments for over 150 campaigns.
• Provided accurate data and time sensitive reports to both internal executive teams and external partners using reporting systems.
• Analyzed performance of campaigns continuously increasing conversion rates.
• Promoted from Digital Marketing Coordinator to Sr.
• Media Planner.

• Managed 60 PPC campaigns in Google, Bing and Facebook.
• Oversaw PPC budget up to $70,000, consistently under spending on a monthly basis.
• Created and optimized ad copy.
• Generated weekly reports on performance of adgroups, ensuring all keywords were in the top position and the cost per lead was on target.
• Generated reports on website traffic via Google Analytics giving visibility on how visitors were interacting with creative.
• Implemented SEO strategy, moving organic listing into the top ten results for the term ‘study abroad’.
• Assisted in other projects as needed including social media initiatives and student marketing strategies.
• Promoted from Online Marketing Coordinator to Marketing Coordinator, overseeing strategy for student focused marketing.

• Increased the number of student organizations on campus by 75% in the spring of 2010.
• Developed and presented student involvement information to 69% of the incoming freshmen classes.
• Incorporated the use of a new organization system across the department, improving student organization experience in recruitment and event planning.
• Oversaw annual campus wide recognition and awards ceremony committee and program which acknowledges the accomplishments of student leaders, and appreciation of faculty and staff.
• Developed marketing materials and strategies for the ASU Wells Fargo Student Center such as more photos and flyers in centralized areas increasing traffic in the Student Center.
• Hired and trained a team of 5 student employees, incorporating more responsibility in their role.
• Oversaw daily operation of the ASU Wells Fargo Student Center, including developing student leaders, organizing and improving the amenities that are offered.
• Implemented new programs, policies, and procedures such as a department wide emergency instant messenger process, and more leadership resources for student organizations.

• Collaborated with media planner and designer to develop creative products.
• Collaborated with technologist and client services in assuring websites were functional.
• Facilitated creation of websites for PPC test campaigns.
• Proofed and organized creative for client delivery.
• Assisted in project management team to improve department efficiency.
• Lead and coached team in defining projects and scheduling timelines.
• Ensured projects, both large and small, were on time and on budget.
• Maintained interactive media buys for 50 specific clients and planned buys/ contracts for prospective clients.
• Supervised two coordinators on media planning team.

Served on National Board of Directors fo 9 non-consecutive years in the following areas:

• Vice President for Membership Affairs: 2015 - 2018
• National President: 2009 - 2011
• National Director of Undergraduate Intake: 2005 - 2007
• National Director of Graduate, Alumnae, Professional Affairs: 2003 - 2005