Amanda Totman-Schat
Culver City
Summary
Dynamic account and project manager with over 13 years of creative marketing expertise in the media and entertainment sector. Proven track record in spearheading global initiatives and executing large-scale, fully integrated campaigns across digital, print, video, and experiential channels. A blend of collaborative leadership, exceptional communication skills, and a focus on process optimization drives creative excellence and operational efficiency. Detail-oriented and strategic, dedicated to delivering impactful work that aligns seamlessly with overarching business objectives.
Overview
14
14
years of professional experience
Work History
Director, Project Management
Paramount
01.2024 - Current
- Lead cross-functional project management for large-scale, multi-platform creative campaigns (print, digital, video, experiential, branding) supporting key company initiatives (e.g., Upfront, trade campaigns).
- Oversee end-to-end project lifecycle, ensuring alignment with strategic goals, timelines, budgets, and quality standards; manage digital & print production processes and optimize workflows.
- Act as primary liaison between internal stakeholders, clients, and vendors—building strong relationships and facilitating effective communication across all phases of production.
- Drive operational efficiency through process refinement, proactive risk mitigation, and resource management across the Creative & Strategy team. Specifically, oversee the digital and print production process
- Collaborate with executive leadership, external agencies, and production partners to deliver high-impact creative solutions that enhance visibility and drive business outcomes.
Senior Project Manager, Creative & Strategy
Paramount
10.2020 - Current
- Manage a of a variety of projects simultaneously for Paramount corporate integrated marketing campaigns across platforms including print, digital, video, live events, company-wide rebranding, and other company creative requests.
- Lead creative processes and monitor scope by organizing and tracking detailed deliverables lists, complex timelines, budgets/final expenses, timely communication, routing/approvals, legal clearances, through to production & final file delivery to ensure successful campaign completion — Ex: Viacom-CBS merger, Paramount rebrand, Upfront 2019-2022, Investor Event.
- Foster collaboration across creative teams, creative leads, internal clients & stakeholders, and maintain strong partnerships with all departments and brands for creative asset management, ongoing campaign rollouts, and large-scale project support.
- Consistently examine processes, optimize streamline workflows, and implement innovative procedures, leading to efficient organization and maximizing a project at the creative services department efficiencies.
Project Manager, Bravo TV Off-Air Creative
Bravo, NBCUniversal
09.2015 - 09.2016
- Managed the creative off-air campaigns from concept to completion, including consumer marketing key art, OOH and digital campaigns for priority content, trade marketing/Upfront, partnership & experiential activations, press events, Ad Sales premiums, social media marketing, copywriting, and any internal creative needs.
- Worked closely with internal teams and agency vendors to produce campaign creative assets and successfully meet deadlines.
- Additional duties included tracking and archiving assets, led status reports & meetings, assist during creative development, stakeholder feedback, manage budgets, managed final production files/mechanicals, and final delivery.
Account Executive, YouTube Account
Co:Collective, Brand Consultancy
12.2014 - 07.2015
- Key member of the YouTube account team, supporting multiple work streams with internal creative teams, external agency partners, and client relations throughout the consumer-facing ad campaigns across digital, print, OOH & experiential marketing.
- Managed the $10.5 million retailer budget, updated daily status report and lead daily status meetings, created presentation decks, and various administrative duties.
Digital Media Manager
BET Networks
07.2014 - 11.2014
- Simultaneously managed 10-25 digital banner ad campaigns on BET.com — from processing IOs to successful completion, including post-campaign recaps via cross departmental teamwork, troubleshooting, and positive external agency client relations.
- Closely monitored and optimized the performance of campaigns by pulling reporting through DFP and 3rd party servers.
Analyst, Digital Finance and Ad Operations
BET Networks
03.2014 - 07.2014
- Pulled data for weekly forecasts, monthly P&L reports, and PPC vendor daily performance.
- Processed invoices for Accounts Payable and Accounts Receivable and organized pre-billing & billing procedures.
Digital Advertising Operations Coordinator
BET Networks
02.2013 - 02.2014
- Supported Digital Ad Ops, Trafficking, and Digital Finance teams by entering IO’s, creative management in DFP, and decks.
- Created and maintained the first digital sponsorship tracking grid for all award shows, tentpoles, and original digital content.
Business Operations & Marketing Manager
David Schat’s Bakery Café
01.2012 - 12.2012
Account Assistant; Digital Project Management Intern
RPA Advertising
05.2011 - 01.2012
Education
Bachelor of Arts - Communication Studies, Advertising
Chapman University
Orange, CA05.2011
Skills
- Microsoft Office Suite & OneDrive
- Google Suite
- PM Software: Workfront & Airtable
- Adobe & Acrobat
- Digital Asset Management (DAM)
- Production: Digital, Print, Video, Events
- Creative Processes & Operations
- Creative Development & Strategy
- Client and Stakeholder Management
Timeline
Director, Project Management
Paramount
01.2024 - Current
Senior Project Manager, Creative & Strategy
Paramount
10.2020 - Current
Project Manager, Bravo TV Off-Air Creative
Bravo, NBCUniversal
09.2015 - 09.2016
Account Executive, YouTube Account
Co:Collective, Brand Consultancy
12.2014 - 07.2015
Digital Media Manager
BET Networks
07.2014 - 11.2014
Analyst, Digital Finance and Ad Operations
BET Networks
03.2014 - 07.2014
Digital Advertising Operations Coordinator
BET Networks
02.2013 - 02.2014
Business Operations & Marketing Manager
David Schat’s Bakery Café
01.2012 - 12.2012
Account Assistant; Digital Project Management Intern
RPA Advertising
05.2011 - 01.2012
Bachelor of Arts - Communication Studies, Advertising
Chapman University
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