Amanda Villarreal
Sinton,TX
Summary
Dynamic and results-driven professional with a track record of strong leadership and exceptional relationship-building skills. Seeking opportunities in higher leadership roles to leverage 10 years of experience partnering with organizations and clients to drive positive outcomes and foster growth. Passionate about innovation and cultivating relationships, committed to continuous learning and improvement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Communications Manager
Energy Network Media Group & SHALE Magazine
12.2023 - Current
- Enhanced brand visibility by developing and implementing comprehensive digital marketing strategies.
- Reduced bounce rate with website redesign focused on mobile responsiveness and improved navigation structure.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed email marketing campaigns, resulting in higher open rates and conversions.
- Collaborated with cross-functional teams to execute integrated marketing campaigns for product launches and promotions.
- Analyzed website traffic data to inform strategic decisions on content development and audience targeting.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Marketing Manager
UniqueHR
01.2023 - 11.2023
- In collaboration with HR, developed engaging training materials, including presentations, videos, micro-eLearnings, and multimedia resources for the sales team and internal employees.
- Deliver training sessions through various methodologies, ensuring comprehensive learning.
Assess training effectiveness, gather feedback, and implement improvements. - Oversaw marketing team, providing leadership, guidance, and mentoring to drive successful outcomes.
- Revamped Company Logo: Spearheaded redesign of our company logo, reflecting modernity and professionalism, making lasting impression on clients and partners.
- Branded Collateral Portfolio: Meticulously curated and developed a comprehensive portfolio of branded marketing materials, maintaining a consistent and visually appealing brand image.
- Professional Document Creation: Played a pivotal role in creating professional documents that have elevated our corporate image. -
- New Website Production: Led effort to conceptualize and produce our new website from the ground up.
- Enhanced Social Media Presence: Orchestrated a significant increase in our social media presence and engagement.
UI/UX Designer (Fellow)
Farmers Insurance
02.2022 - 09.2022
- Completed an intensive UI/UX design certification program and gained expertise in user-centered design principles.
- Enhanced user experience by designing intuitive navigation and visually engaging interfaces.
- Developed responsive designs to ensure optimal performance on various devices and platforms.
- Collaborated with cross-functional teams to create cohesive, user-centric product vision.
- Executed hands-on projects, including user research, wire-framing, prototyping, and usability testing, to create seamless digital experiences.
- Developed unique UI kit with components and contributed to user-centric design discussions.
Licensed Insurance Producer
Farmers Insurance
06.2020 - 07.2021
- Exceeded $100,000 in new business premium, contributing to agency revenue and preparing for the opening of my own agency.
- Created a comprehensive business plan and financial model for the future insurance agency.
- Established relationships with local businesses and community networks, laying the foundation for potential partnerships and referrals.
- Increased client satisfaction by providing personalized insurance consultations and recommending tailored coverage plans.
- Streamlined the policy renewal process for improved efficiency and timely communication with clients.
- Built strong relationships with clients, leading to increased referrals and business growth.
- Collaborated with underwriters to negotiate favorable policy terms and conditions for clients.
Account Executive
Media Digital Source
07.2019 - 06.2020
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Certified Personal Trainer and Nutrionist
Self Employed
03.2016 - 07.2019
- Enhanced client fitness levels by creating personalized workout routines tailored to individual goals and abilities.
- Improved overall client satisfaction by providing attentive coaching, guidance, and motivation throughout training sessions.
- Reduced injury risk for clients with proper form instruction and exercise modifications based on individual needs.
- Expanded gym membership retention rates through consistently positive client-trainer interactions and progress tracking.
Sales Representative
Suncoast Resources
03.2014 - 02.2016
- Increased sales revenue by $1.8 million in 2015 with 31 total customers, approximately a 12% increase for the company, through aggressive face-to-face sales calls and up-sells with new business and existing client base.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Utilized CRM software to manage client information, track leads, and monitor sales progress efficiently.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
Sales Representative
SHALE Magazine/ NSIDE Publications
04.2013 - 02.2014
- Produced $81,600 in total sales revenue through face-to-face sales calls, up-sells, and expanding client base.
- Expanded customer base through cold calling, networking, and relationship building.
- Provided effective team management for the sales department, overseeing sales professionals and driving revenue growth.
Education
Bachelor of Science - Exercise Science
Texas A&M University - Kingsville
Kingsville, TX08.2006
Certification - User Interaction/User Experience Design
Louisiana State University And A&M College
Baton Rouge, LA02.2022
Skills
- User-Centered Design (UI/UX)
- Google Analytics
- Adobe Creative Suite
- Community Engagement
- Canva Familiarity
- Mailchimp Proficiency
- WordPress Management
- Media Relations
- Content Development
- Leadership and Team Management
- Stakeholder Relationship Management
- Analytical and Creative Thinking
- Problem Solving and Strategy Development
Certification
- UI/UX Design
- Certified Personal Trainer and Holistic Nutritionist
Civic Duties
- NAMI, 5 years
- Sinton Chamber of Commerce, 1 year
Affiliations
- Junior League of Corpus Christi
Timeline
Digital Communications Manager
Energy Network Media Group & SHALE Magazine
12.2023 - Current
Marketing Manager
UniqueHR
01.2023 - 11.2023
UI/UX Designer (Fellow)
Farmers Insurance
02.2022 - 09.2022
Licensed Insurance Producer
Farmers Insurance
06.2020 - 07.2021
Account Executive
Media Digital Source
07.2019 - 06.2020
Certified Personal Trainer and Nutrionist
Self Employed
03.2016 - 07.2019
Sales Representative
Suncoast Resources
03.2014 - 02.2016
Sales Representative
SHALE Magazine/ NSIDE Publications
04.2013 - 02.2014
Bachelor of Science - Exercise Science
Texas A&M University - Kingsville
Certification - User Interaction/User Experience Design
Louisiana State University And A&M College
- UI/UX Design
- Certified Personal Trainer and Holistic Nutritionist
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