Amanda Visty
Omaha,NE
Summary
Combined 20 years of leadership experience in marketing, brand building, client growth and relationship-driven marketing in healthcare and event creation and promotion. Built network of healthcare practitioners, as well as established policies and procedures to streamline communication and referrals and enhance health care outcomes for clients. Proficient in Microsoft Office Suite in addition to experience with Google Docs, Adobe InDesign, Practice Works (CRM software)
Overview
21
21
years of professional experience
Work History
Director of Marketing
Oral Surgery Associates
05.2006 - 04.2022
- Developed and deployed a marketing plan to grow patient base for providers in Omaha, Papillion, Fremont, Norfolk, and six offices across western Iowa and South Dakota, customized to preferences of providers at each location
- Developed strategies to grow and track referral patterns for surgeon-ownership team, consistently meeting or surpassing benchmarks for revenue and client growth
- Created, managed all referral relationships to practice
- Point of contact for all practice related communication for providers and support teams
- Designed, managed and tracked successful direct-to-consumer marketing strategies, including geo-fencing cell phone advertisements within three-mile radius around all Omaha high schools
- Oversaw all internal and external communications, such as catalogs of services, updates about procedures, new technologies and materials, profiling owners and team members
- Managed front office policies and procedures including Implemented training program for front office teams focused on improving patient service
- Designed eight websites in 16 years to maximize search-engine algorithms for SEO and enhance capabilities for users
- Organized multiple out-of-state conferences, including booking speakers, travel and hospitality arrangements; procured sponsors, organized more than one hundred regional professional symposiums and/or continuing-ed events, varying in size from 10 to 500 attendees.
Director of Marketing
Mid-America Center
01.2005 - 01.2006
- Devised and implemented marketing, advertising and public relations campaigns for facility, its clients and events
- Developed partnerships with local media and corporate sponsors to promote and enhance community-oriented events
- Monitored and managed all building/event relationships with media including press releases, in-person and on-air interviews
- Created, produced and marketed three in-house events from conception to day-of logistics
- Editor of all event and building related press releases, direct mail and e-mail campaigns
- Coordinated with external creative teams to generate dynamic marketing content and communication tools for promotional campaigns.
Marketing Manager
Mid-America Center
05.2004 - 01.2005
Designer
Hutchinson Design
01.2001 - 05.2003
- Engaged in all stages of design process from conceptual to schematic to final product Met with clients throughout design process to ensure satisfaction
- Showed ability to multi-task as numerous projects reached various stages of development
- Attended planning-meetings to choreograph building process
- Applied skill in color theory and composition to bring client visions to fruition.
- Oversaw projects to completion
Education
Bachelors - Science-Design
University of Nebraska
Lincoln, NE05.2003
Associate of Arts -
American Intercontinental University, Academy of Art College
San Francisco, CA08.2001
Skills
- Brand Position
- Marketing Planning and Execution
- Patient Care and Team Management
- Referral Relationship Management
- Event Planning
Timeline
Director of Marketing
Oral Surgery Associates
05.2006 - 04.2022
Director of Marketing
Mid-America Center
01.2005 - 01.2006
Marketing Manager
Mid-America Center
05.2004 - 01.2005
Designer
Hutchinson Design
01.2001 - 05.2003
Bachelors - Science-Design
University of Nebraska
Associate of Arts -
American Intercontinental University, Academy of Art College