Amanda Wakley
Cody,WY
Summary
Dedicated and focused Marketing and Promotions Director who excels at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
20
20
years of professional experience
Work History
Director of Marketing and Promotions
Big Horn Basin Media formerly Big Horn Radio Netwo
Cody , WY
2020.04 - Current
- Worked with management team to oversee and monitor marketing strategy.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Represented company at local and trade association meetings to promote products.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Maintained advertising calendar to keep projects on task and meet deadlines.
- Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
- Worked closely with executive team to outline company goals and transfer goals to account holders.
- Maximized employee retention by creating positive work environment.
- Devised updates to company online presence, including main business website.
- Participated in weekly meetings to address issues and deliver recommendations for effective resolution.
Administrative Assistant
Engineering Associates
Cody , WY
2007.07 - Current
- Serves as central point of contact for all outside vendors needing to gain access to the building
- Plans and schedules meetings, testing and events
- Maintain electronic databases and paper files
- Maintain company vehicle maintenance records
- Manage the receptionist area, including greeting visitors and responding to telephone and in-person requests for information
- Prepares reports and correspondence from dictation and handwritten notes
- Prepares and maintains contract documents for contractors when awarded a project
- Make copies, sent faxes and handled all incoming and outgoing correspondence
- Disperse incoming mail to correct recipients throughout the office
- Assists with HR duties such as scheduling employee reviews, collecting and distributing data obtained through surveys for each employee
- Marketing and Social Media for the company
- Committee head of company Branding Committee
- Maintain annual budget for our marketing/branding items
- Work with website designer to keep website updates, maintains Facebook and other social media outlets.
Customer Service Representative
Hertz Rent-A-Car
Cody , WY
2006.08 - Current
- Work as a team member performing rentals, product assistance and cleaning.
Office Assistant
Big Horn Galleries
Cody , WY
2003.02 - 2007.07
- Managed daily office operations and maintenance of equipment
- Maintained data base
- Maintained company's website.
Education
Associate of Arts - Early Childhood Education, Child Development
Northwest College
01.2002
Coursework in Child Nutrition - Behavior Management
Casper College
01.2000
Skills
- Microsoft Office proficiency Self-directed
- Excel spreadsheets Professional and mature
- Skilled multi-tasker Self-starter
- Scheduling Dedicated team player
- Deadline-oriented Report development
- Detailed meeting minutes Customer Service
- Business Development
- Project Management
- Strategic Planning
- Social Media Marketing
- Marketing and Advertising
- Marketing Campaign Development
- Customer Relationship Management (CRM)
- Brand Development
- Budget Administration
- Digital Marketing
- Brand-Building Strategies
- Brand Promotion
- Social Media Platforms
- Staff Management
- Public and Media Relations
Accomplishments
- Successfully plan and execute numerous meetings, lunches and special events such as company parties and office events for group of 21 employees
- Coordinate all department functions for three offices
- Successful executed the company’s on-line specification processes
- Coordinate company’s wellness program with 90% of employment involvement
- Spear-headed the start of a Kick off to Summer Concert in conjunction with local nite rodeo.
- Organize and executed annual Home and Garden Show.
- Organize and executed annual fundraiser for St. Jude children hospital.
- Organize and executed multiple promotions and contests.
References
References
Upon reques
t
Timeline
Director of Marketing and Promotions
Big Horn Basin Media formerly Big Horn Radio Netwo
2020.04 - Current
Administrative Assistant
Engineering Associates
2007.07 - Current
Customer Service Representative
Hertz Rent-A-Car
2006.08 - Current
Office Assistant
Big Horn Galleries
2003.02 - 2007.07
Associate of Arts - Early Childhood Education, Child Development
Northwest College
Coursework in Child Nutrition - Behavior Management
Casper College
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