Amanda Williams
Birmingham,AL
Summary
As the director of sales and marketing of a senior living community, I am known for my passion to serve my senior residents and clients and my qualifications are showcased by my recent responsibilities such as: - Visiting hospitals, clinics and professional’s offices to evaluate potential new residents and clients - Hiring, training and managing staff - Creating and implementing marketing strategies to grow occupancy and growth of the company - Coordinating care of residents and clients - Managing and handling emergencies in an appropriate manner - Executing marketing events to educate the community at large of services available as well as locations - Managing Medicare, Medicaid and third-party insurance billing as well as filing and managing all claims for my clients - Becoming proficient in assisted living and in-home care Federal and State regulations - Conducting admissions, tours, applications, reviewing hospital paperwork and collecting funds to secure apartments
Overview
22
22
years of professional experience
Work History
ADMISSIONS DIRECTOR/ ASSISTANT BUSINESS OFFICE MANAGER
Presbyterian Village Long Term Care
- Provided ongoing support for family members during their loved ones'' transition into senior living communities, easing concerns and building trust.
- Implemented comprehensive training programs for both new hires and existing staff members, ensuring a high level of expertise maintained across all aspects of the Senior Living Advisor role.
- Streamlined internal processes, resulting in improved efficiency of staff scheduling and documentation.
- Negotiated contracts with vendors to secure competitive pricing on essential goods and services used by the community daily operations.
- Assessed available resources regularly to optimize budget allocations across various departments in the facility.
- Conducted comprehensive assessments of potential residents'' needs, ensuring appropriate placement within the community.
- Evaluated staff performance regularly, providing constructive feedback aimed at boosting employee morale while increasing productivity levels across all areas within the organization.
- Collaborated with healthcare professionals to ensure seamless transitions for new residents.
- Implemented innovative sales strategies that led to increased inquiries from prospective residents.
- Increased occupancy rates through targeted marketing campaigns and effective community outreach.
Director of Sales and Marketing
Bridge Senior Living
01.2023 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Facilitated business by implementing practical networking techniques.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Communicated product quality and market comparisons by creating sales presentations.
Director of Sales and Marketing
Presbyterian Village Long Term Care
01.2019 - 01.2023
Director of Sales and Marketing
Presbyterian Village Long Term Care
01.2014 - 01.2019
Education
Bachelor's - Healthcare Administration
University of Phoenix
Phoenix, AZ12.2004
Master's - Healthcare Administration
Liberty University
Lynchburg, VA01.2018
Skills
- Microsoft Office
- Billing, Payment and Accounting Solutions
- CRM Software
- Highly Motivated
- Proficient in Assisted Living Regulations
- Excellent Communicator
- Decisive Problem-solver
- Exceptional Time Manager
- Fast Learner
- Instructional planning
- Higher Education Knowledge
- Employee Supervision
- Sales experience
- Recordkeeping skills
- Office Management
- Recruitment Strategies
- Policy creation
- Performance monitoring
- Technology Integration
- Recruitment
- Database Management
- Software use
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Planning and coordination
- Relationship Building
- Self Motivation
- Analytical Thinking
- Interpersonal Skills
- Goal Setting
- Professionalism
- Written Communication
- Budget Control
- Database Administration
Mission
To passionately serve seniors in their greatest time of need. For 20 years, I have become a knowledgeable and experienced extension of countless families by providing their loved ones with a productive and dignified quality of life that is not only needed, but also deserved. Honoring, respecting and advocating for those in need is my purpose in life.
Highlight
Specialized in Senior Adult Advocacy
Owner of Georgia Vets
SME in Federal and State Regulations
Recruiter/ Sales Counselor
Timeline
Director of Sales and Marketing
Bridge Senior Living
01.2023 - Current
Director of Sales and Marketing
Presbyterian Village Long Term Care
01.2019 - 01.2023
Director of Sales and Marketing
Presbyterian Village Long Term Care
01.2014 - 01.2019
ADMISSIONS DIRECTOR/ ASSISTANT BUSINESS OFFICE MANAGER
Presbyterian Village Long Term Care
Bachelor's - Healthcare Administration
University of Phoenix
Master's - Healthcare Administration
Liberty University