Amanda Williams

I currently lead comprehensive marketing efforts for multiple clients and in-house brands, blending strategy, execution, and thought leadership to drive growth and engagement. My work includes:

• Executing full website redesigns—from UX strategy and copywriting to visual design and launch coordination
• Writing, designing, and managing email marketing campaigns that are data-informed and conversion-focused
• Developing and implementing social media strategies, including managing multiple editorial calendars and optimizing platform-specific content
• Creating inbound and outbound marketing assets such as lead magnets, landing pages, sales collateral, and campaign visuals
• Leading community engagement strategies to build brand trust and foster long-term loyalty
• Producing thought leadership content that positions clients (and internal brands) as credible voices in their industries through blogs, white papers, LinkedIn content, and speaking opportunities

Company Overview: Tuna Traffic is a technology and digital marketing agency. Tuna Traffic manages all project using an Agile Methodology called Scrum.

• Wrote copy for PPC ads and lead generation landing pages
• Created blog content and social media captions for agency clients
• Served as Direct Product Leader for internal marketing and modular learning clients
• Championed and monitored all Facebook advertising campaigns
• Acted as the client-facing Account Manager for both B2C and B2B accounts

Company Overview: MTO is a full-service social media agency.

• Managed, designed, and scheduled social media content for a celebrity lifestyle brand
• Wrote engagement-focused blog posts to drive traffic and community interaction
• Led community management efforts and enforced group guidelines across platforms
• Created content for the celebrity to publish on her personal social media channels
• Supported new business development through partnership and influencer research and outreach

Company Overview: ASTRA was an international fashion brand created by a YouTube influencer and backed by a Chinese parent company.

• Planned and executed all digital marketing initiatives, including web and mobile advertising, email campaigns, social media, and digital content strategy
• Solely managed the brand’s Shopify e-commerce website, overseeing updates, merchandising, and performance
• Project managed the full fashion production cycle—from concept to launch
• Managed and optimized paid advertising campaigns across Facebook, Instagram, and Google Ads, using performance data to guide strategy and budget allocation

Company Overview: SWAK Designs and IGIGI are plus size fashion brands.

• Managed and designed all social media content across platforms including Facebook, Instagram, Snapchat, Twitter, Pinterest, Tumblr, Polyvore, and Wanelo
• Directed the creation of seasonal lookbooks, coordinated blogger features, and produced branded photoshoots
• Developed and led the influencer marketing and user-generated content (UGC) programs, fostering brand engagement and community growth

Company Overview: Mental Health Resources is a progressive nonprofit that fosters hope and supports the health and recovery of individuals affected by mental illness and substance use disorders.

• Conducted prospect research to identify potential new donors, expanding the organization’s funding sources and philanthropic opportunities
• Redesigned the organization’s website and marketing materials to better communicate its mission and improve donor engagement
• Planned and executed fundraising events, optimizing processes to increase attendance and revenue year over year
• Served as the primary point of contact for external inquiries from donors and prospective partners, providing timely, accurate information and cultivating strong relationships
• Implemented targeted stewardship strategies that boosted donor satisfaction and led to increased giving