Amanda Williams
Gulf Breeze,FL
Summary
Results-driven fashion merchandising professional with over 10 years of combined experience in fashion buying, merchandising, retail management, and visual design. Skilled in supporting the full-cycle buying process, including trend analysis, inventory planning, vendor negotiations, and client-focused assortment building. Adept at interpreting sales data and market insights to guide thoughtful, customer-centered buying decisions that optimize profitability. Creative, detail-oriented, and highly collaborative, with a strong background in customer engagement, and a people-first approach to every role. Passionate about fashion, personalization, and creating meaningful client experiences—closely aligning with Stitch Fix’s mission to inspire confidence through style. Seeking to contribute to a collaborative, data-driven team focused on client-first product strategies, and to continue growing within an innovative, style-forward environment.
Overview
23
23
years of professional experience
Work History
Owner/Integrative Nutrition Health Coach/Yoga Teacher
Whole Life Holistic Health, LLC
Gulf Breeze, USA
10.2018 - Current
- Built and operated a wellness-focused business, guiding clients through personalized programs based on holistic nutrition, behavior change, and lifestyle optimization
- Conducted client discovery and strategy sessions to assess goals, track progress, and tailor solutions—mirroring a client first, insight driven approach
- Designed and delivered customized wellness plans integrating nutrition, habit coaching, and mindfulness practices, emphasizing long-term sustainability and client empowerment
- Maintained detailed records to monitor client progress and identify patterns, applying analytical and intuitive thinking to adjust recommendations and improve outcomes
- Created content and managed brand presence across social media platforms to engage audiences and promote services
- Applied strong organizational and communication skills to manage scheduling, follow-ups, and one-on-one coaching relationships
- Drew on personal healing experience to connect authentically with clients and foster trust-based relationships
Student Service Representative/Admission Specialist/Financial Aid Liaison
Columbia Southern University
Orange Beach, USA
04.2008 - 04.2010
- Supported students through the admissions and financial aid process, providing clear communication and step-by-step guidance
- Processed admission and financial aid applications with attention to detail and adherence to institutional compliance standards
- Maintained and organized records and data systems to ensure timely application review and status tracking
- Acted as a liaison between students and internal departments to resolve issues, track documents, and meet enrollment deadlines
- Applied strong organizational, planning, and multi-taking in a fast-paced, high-volume environment
- Created follow-up reports and communicated with admissions and finance teams to support operational flow and strategic enrollment targets
Manager/Assistant Buyer/ Visual Designer
Pensacola Blues
Orange Beach, USA
07.2006 - 04.2008
- Supported full-cycle buying process by analyzing apparel trends, preparing purchase orders, and maintaining seasonal assortment plans aligned with customer preferences
- Collaborated with vendors to negotiate pricing, coordinate deliveries, and manage product timelines
- Created and maintained Excel reports for inventory planning, sales tracking, and margin analysis
- Conducted quarterly physical inventory audits and managed POS data to monitor sell-through performance
- Executed bi-monthly visual merchandising updates, window displays, and in store product flow
- Managed a team of 7 employees, including onboarding, training, scheduling, and performance oversight
- Developed in-store promotions to support product launches and increase foot traffic
- Delivered exceptional customer experiences by curating personalized styling recommendations based on product knowledge and client needs
Assistant Manager
Pacific Sunwear
Pensacola, USA
08.2005 - 06.2006
- Assisted in daily operations, sales planning, and store merchandising execution in alignment with brand visual standards and plan-o-grams
- Monitored sales trends and product performance, reporting weekly and monthly results to regional leadership
- Collaborated with cross-functional team members to maintain optimal stock levels and floor presentation, including shipment receiving and replenishment
- Supervised and trained a team of 11 employees, providing performance feedback and support to ensure smooth retail execution
- Delivered customer service rooted in trend awareness and style expertise, supporting upselling and personalized product recommendations
- Ensured accurate execution of opening and closing procedures, cash handling, and loss prevention protocols
Intern/Assistant Manager of the Roxy Surf Team
Quicksilver
Huntington Beach, USA
10.2004 - 12.2004
- Supported promotional coordination and merchandise planning for over 65 members of the Roxy Surf Team
- Collaborated with marketing and product teams to organize photo shoots, brand events, and athlete gifting initiatives
- Managed inventory requests and gathered branded merchandise from the warehouse to fulfill team needs for promotional campaigns
- Maintained detailed personal files and shipment records, ensuring accurate tracking of athlete sizes, preferences, and engagement metrics
- Gained hands-on experience in product assortment planning, brand positioning, and real-time marketing strategy execution
- Applied communication and organizational skills to meet tight deadlines and align with team and brand expectations
Buyer/Manager
Ego Surf & Skate
Tallahassee, USA
09.2002 - 06.2004
- Led seasonal merchandise planning and buying, selecting apparel and accessories aligned with target market preferences using data from trade shows (Surf Expo) and vendor trend forecasting
- Negotiated pricing and delivery terms with vendors, managing purchasing timelines and maintaining budget targets
- Tracked sales, margins, and inventory performance using Excel-based reporting and POS data to inform reorder and markdown decisions
- Executed store merchandising strategies including floor layout, seasonal promotions, visually compelling storefronts, and in-store displays to support brand identity and drive traffic and conversion
- Managed daily operations, including opening/closing procedures and staff coordination
- Provided personalized styling and product recommendations to clients, building long-term customer relationships and driving repeat sales
Education
Integrative Nutrition Health Coach Certification -
Institute For Integrative Nutrition
New York, NY01.2019
Bachelor of Science - Fashion Merchandising
Florida State University
Tallahassee, FL01.2004
Skills
- Microsoft Office Suite and Google Workspace
- POS systems
- Inventory tracking
- Social media marketing
- Merchandise buying and assortment planning
- Trend analysis and forecasting
- Vendor negotiation and communication
- Inventory management and replenishment
- Sales data analysis and reporting (Excel/POS)
- Product lifecycle management
- Client-focused product strategy
- Cross-functional collaboration
- Team leadership and staff training
- Customer engagement and styling
Timeline
Owner/Integrative Nutrition Health Coach/Yoga Teacher
Whole Life Holistic Health, LLC
10.2018 - Current
Student Service Representative/Admission Specialist/Financial Aid Liaison
Columbia Southern University
04.2008 - 04.2010
Manager/Assistant Buyer/ Visual Designer
Pensacola Blues
07.2006 - 04.2008
Assistant Manager
Pacific Sunwear
08.2005 - 06.2006
Intern/Assistant Manager of the Roxy Surf Team
Quicksilver
10.2004 - 12.2004
Buyer/Manager
Ego Surf & Skate
09.2002 - 06.2004
Integrative Nutrition Health Coach Certification -
Institute For Integrative Nutrition
Bachelor of Science - Fashion Merchandising
Florida State University
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