AMANDA W. MILLS
Boca Raton,FL
Summary
Experienced with building and maintaining strong client relationships. Utilizes strategic account management techniques to maximize client satisfaction and retention. Track record of effective communication and problem-solving skills.
Overview
11
11
years of professional experience
Work History
ECommerce Key Account Manager
BOIRON
06.2023 - Current
- Achieved 20% growth in sales for fiscal year 2023 compared to previous year.
Secured 10% increase in sales for fiscal year 2024 versus prior year. - Launched Grove Collaborative in '24 projected to generate $300k in '25
- Creates business plans and financial goals for each account on a quarterly basis.
- Executed gap analysis on data derived from Amazon best sellers, resulting in presentation of 130 new SKU additions for top account contributing $200k in incremental sales.
- Analyzes monthly, quarterly, and annual margin goals to enhance trade spend efficiency.
Strategic Business Manager
MEGAFOOD
03.2019 - 06.2023
- Responsible for overall sales and trade spend management across 20+ eCommerce accounts which represented 11% of total annual revenue.
- Collaborated with Procurement to optimize inventory levels, minimizing waste and maximizing profitability.
- Owned and managed demand planning forecasts for eight unique account plans which were updated and reviewed monthly.
- Utilized syndicated data to provide category review presentations to help expand the assortment across accounts & capitalize on category trends.
- Administered monthly and annual trade budgets while executing promotional and advertising initiatives on major accounts like Thrive Market, Vitacost, iHerb, TMall.
- Added new exclusive markets internationally throughout 2022 & 2023 totaling $500k in incremental revenue.
- Partnered with DTC Product Manager & CRM Manager to strategically drive sales on DTC website through the Shopify platform.
Category Manager
LIFE EXTENSION
10.2018 - 03.2019
- Developed detailed sales forecasts for over 200 items, based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
Sr. Category Manager
KROGER/VITACOST
08.2014 - 10.2018
- Managed product categories for 60% of the company's revenue, totaling $300m in annual sales which includes National & Private Brands.
- Collaborated with IT & Marketing to implement new programs/experiences to gain market share & new customer acquisition which resulted in YoY growth.
- Presented product assortments to cross-functional teams to drive sales for the Corporate Brand vitamin line within other Kroger banners.
- Negotiated with vendors for lower delivered cost, volume incentives, rebates, advertising and other applicable allowances to achieve annual Gross Margin goals.
- Improved sales YOY 2014-2017 & outpaced industry growth by collaborating with all channels of marketing & developing strong vendor partnerships.
- Identified opportunities to enhance the customer's shopping experience within categorization, site merchandising, attributing and building dedicated brand & category shops: Probiotics/Digestion Shop, Shop by Concern, Gummy Shop.
- Elevated Vitamins & Supplements categories by 7% via creation of thorough marketing campaigns centered on consumer need states.
- Directed comprehensive marketing efforts for Corporate Brand Vitamin rebranding, yielding year-over-year sales increase of +3%.
Education
Bachelor of Science - Fashion Merchandising
University of Mississippi
Oxford, MS05-2003
Skills
- Client relationship building
- Business development
- Key account management
- Data-driven decision making
- Cross-functional collaboration
- Operations management
- Competitive analysis
- Team building and leadership
- Negotiations
- Category development
Accomplishments
- High Honors Award, 2005
- Sales Award Recipient, 2020, MegaFood
Timeline
ECommerce Key Account Manager
BOIRON
06.2023 - Current
Strategic Business Manager
MEGAFOOD
03.2019 - 06.2023
Category Manager
LIFE EXTENSION
10.2018 - 03.2019
Sr. Category Manager
KROGER/VITACOST
08.2014 - 10.2018
Bachelor of Science - Fashion Merchandising
University of Mississippi