Amanda ZINDEL

• Managed B2C and B2B client relationships and internal strategy for complex, full-funnel digital marketing campaigns.
• Worked cross-functionally with digital strategists on overall strategy and day-to-day optimizations to achieve established KPIs for each account.
• Oversaw and presented ongoing performance reports that gathered, analyzed and interpreted performance data to identify insights and recommendations.
• Supported development and strategy of multi-million dollar media plans, and led management of several brands within $4B family of brands company.
• Expanded existing client business into additional digital channels to support overall funnel strategy.

• Managed the execution of multi-faceted B2B marketing programs including strategy, digital and traditional marketing for the agency's top accounts.
• Oversaw budgets, timelines and the overall account health for over $1.4 million in annual revenue (~50% of the annual revenue).
• Responsible for the success and performance of the account management team; organize and lead monthly account management meetings, guide weekly check-ins for each account manager, and complete annual reviews.
• Led the brand strategy, development and execution of a $200 and $800 million acquisition in 2021, each with three-month timelines.
• Initiated, optimized and developed monthly reports for digital campaigns.
• Planned, organized and executed the following: trade show logistics, booth development, sales materials, customer events and digital promotion for an industry-leading manufacturer of specialty chemicals.
• Applied account-side support on new business pitches, and proposal development for new and existing clients.
• Promoted three times over four years for exceeding both personal and business goals.

Project managed branding initiatives to support Association-wide strategic goals and objectives with the mission and vision always top-of-mind.

• Managed the development and distribution of National Concern & Awareness advertising campaign.
• Developed creative briefs, timelines and managed a variety of Association projects from start to completion, including logo creation, collateral and brand guidelines refresh.
• Collaborated with Association business owners and creative teams to meet project/campaign objectives.

Applied marketing expertise to the unique marketing needs of travel and leisure companies in Ireland, Portugal, and Canada in exchange for culturally enriching experiences.

• Whitewater Rafting Company (Alberta, Canada)
  Developed paid search and social marketing campaigns across various channels; managed and wrote content for social media.
• Surf School & House (Lisbon, Portugal)
  Crafted local and international programs; setup surf and stay packages on new platforms to increase traffic during off season; advertised local beach clean ups.
• Award-winning Hostel (Killarney, Ireland)
  Developed a website plan with a new sitemap and wireframes to better organize content and create an improved user experience.

• Strategic account manager dedicated to the management, budgeting, and planning of over $1 million in annual agency revenue across several accounts.
• Served as a liaison between executive client contacts, agency teams and external vendors on projects from kick-off through completion, ensuring the integrity of the client's brand strategy remained intact.
• Managed a variety of project types, including brand strategy, paid digital marketing campaigns (display, search, social), web development, collateral, radio and video production, trade show development and media coordination.
• Prepared proposals and project estimates, crafted creative briefs, led team and client meetings, managed project timelines, and finalized billing and invoicing for each project.