Amanda Zoeller
Newmarket
Summary
Experienced in Marketing Operations and program management, I thrive on collaborating to support and coordinate initiatives. With a strong background, I manage and optimize processes for efficiency and effectiveness. Expertise in streamlining workflows, analyzing data, and implementing strategies to enhance performance. Committed to delivering impactful results in Marketing Operations for organizational success.
Overview
11
11
years of professional experience
Work History
Assistant Director, Donor Relations
Brigham and Women’s Hospital
12.2022 - Current
- Direct prestigious academic funding programs.
- Established efficient workflow for seamless Donor Relations activities.
- Demonstrate meticulous attention to detail in all tasks.
- Engage with peers across various levels to secure approvals, delegate responsibilities, and oversee project execution
- Exhibited exemplary communication abilities and professional demeanor in both written and verbal interactions
Sr. Manager Marketing Operations
aPriori
03.2022 - 12.2022
- Facilitate and execute Marketo programs (nurture, email, event, webinar, and operational campaigns) for Global marketing initiatives
- Manage and maintain the integrations in the Marketing technology stack
- Oversee all Marketing Operations requests and projects using JIRA
- Communicate regularly with various departments within the organizations to ensure projects and initiatives stay on track with realistic expectations
- Create and enforce department processes and set expectations for supporting departments
Sr. Marketing Automation Specialist
Extreme Networks
04.2018 - 03.2022
- Build and execute marketing programs in support of corporate, field and channel marketing within Marketo: Email Blasts, Webinars, Events, Pay Per Click, Website/Gated Assets
- Coordinated and managed the backend operations of webinar platform.
- Facilitated management of on-demand webinar process within the webinar platform.
- Monitor system processes such as lead lifecycle, lead scoring, database hygiene, GDPR, unsubscribes
Demand Generation Manager
Direct Capital
02.2014 - 04.2018
- Implemented and optimized targeted email marketing initiatives using the Marketo platform.
- Coordinated with planning, executing, and analyzing marketing campaign strategies.
- Communicate Marketing Operations policies and strategies to all levels of the company
Education
Bachelor of Science - Marketing & Professional Communications
Plymouth State University
Plymouth, NH05.2010
Skills
- Strong Organizational Skills: ability to work calmly under serious pressure, communicate clear consistent messages to all levels within the organization, go-to respectful team player
- Project Management: Managing and executing processes and assets with attention to detail and ensuring quality control
- Cross-functional Collaboration: Working seamlessly with teams to align and execute marketing strategies
- Connecting to the Work: Enthusiastic about leveraging technology to improve healthcare outcomes and engagement
Timeline
Assistant Director, Donor Relations
Brigham and Women’s Hospital
12.2022 - Current
Sr. Manager Marketing Operations
aPriori
03.2022 - 12.2022
Sr. Marketing Automation Specialist
Extreme Networks
04.2018 - 03.2022
Demand Generation Manager
Direct Capital
02.2014 - 04.2018
Bachelor of Science - Marketing & Professional Communications
Plymouth State University
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